Jim Otto

Recent Posts

Making Sure Your Franchise Door Fits!

Posted by Jim Otto on Tue, Oct 17, 2017 @ 15:10 PM

opendoor.jpgIn his book START WITH WHY, Simon Sinek tells the story of a group of American car executives who went to see a  Japanese assembly line. At the end of the line the doors were put on the hinges just like in America. However, something was missing. In America the workers at the end of the line tapped the door with a rubber mallet to make sure the doors lined up properly. In Japan that job did not seem to exist. Confused, the American auto executives asked at what point they made sure the doors fit perfectly. The Japanese guide looked at them and smiled sheepishly, "we make sure it fits when we design it". You see, in the Japanese auto plant they didn't examine the problem and accumulate data to figure out the best solution - they engineered the outcome they wanted from the beginning. If they didn't achieve the desired outcome, they understood it was because of a decision they made at the start of the process. 
 
My suggestion would be to apply the same rules before you buy into a franchise. Buying a franchise should be a process where you examine all the possible outcomes. Some important questions you might want to ask yourself in the exploration process BEFORE you buy might be are... 
  • How many hours will I need to work and how will that change my lifestyle? 
  • How much money can I reasonably expect to make for the money I invest? 
  • Can I manage people and can I find enough workers for my franchise? 
  • Is there a demand for the service in my area?
  • Does the franchise I am considering have a proven track record of success?  
  • Do they have the training and support that I need, when I need it?  
  • If my franchise fails, will I be able to recover and still live comfortably?  
 
Making sure that you understand what you're getting into and what the desired outcome might look like will really go a long way toward giving you the comfort level you need to make a decision. Otherwise you may end up feeling like you should hit yourself over the head with a rubber mallet! 
 
Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and franchise success), and have sometimes seen the unexpected happen! When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Would you like to sign up for our Monthly newsletter? If so, click HERE!

 Exploring a Children's Salon Franchise

Topics: franchise buyers, buying a franchise, franchise opportunity, how to buy into a franchise, Small Business Franchise Information, how to franchise, Business Tips, successful franchisees, growing a small business, franchising, franchisee support, franchise research, evaluating a franchise, franchise ownership, business success, why buy a franchise, franchise success, business ownership

Sacrificial Success and Franchising Folly

Posted by Jim Otto on Tue, Sep 19, 2017 @ 14:09 PM

sacrificialsuccess.jpgI recently met with a top-notch franchise consultant. He had developed a franchise system that he had built out and sold for a handy profit, hence his new business of being a "Franchise Consultant". Everyone wanted to know what his secret to success was. After two days of meetings with Bob (his name for the sake of this article) he finally told me the secret. As he was describing various franchisees, he told me about his best franchisee ever.  "Our best franchisees did about 2.5 to 3 million per year, but we had one guy in Milwaukee who did almost 5 million!"

What?! That's amazing! Of course, I wondered how in the world this guy in Milwaukee did it. I asked Bob about it, but it wasn't until 2 days later that he finally gave me the secret to this Milwaukee franchisees success. Bob simply said, "He worked harder then everyone else."  

Now don't get me wrong, there are a number of things that can account for franchise success. But what gets missed is that the individual  in Milwaukee didn't just work harder then other franchisees - he made personal sacrifices that others weren't willing to make. Being the best requires more than hard work, it requires doing things that others aren't willing to do. In the book "Outliers", Malcolm Gladwell studies the great prodigies and people of genius throughout history. From Mozart to Bill Gates they all had one thing in common. They all practiced / studied over 10,000 hours. Were they bright and talented? Yes! But did they study and practice longer then everyone else? Yes!  
 
The real folly is thinking that if you buy into a franchise system, you'll be guaranteed success. However, while a franchise system will certainly provide you with a big advantage over going at it on your own, the simple truth is that you must still be willing to make personal sacrifices to make your franchise successful! 
 
Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchisees in providing excellent support and service (in order to encourage continual growth and franchise success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. Having a knowledgable support base who can help guide and advise you through your business journey is a significant advantage of franchise ownership!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

Topics: salon franchise, franchise buyers, buying a franchise, Small Business Franchise Information, how to franchise, Business Tips, successful franchisees, business growth, nourishing success, franchisee support, franchise growth, franchise, franchise success, franchising, franchise ownership, franchise success

The Perception of Your Franchise - Awesome or ??

Posted by Jim Otto on Wed, Aug 23, 2017 @ 15:08 PM

perceptionnew.jpgHow your business is perceived by your customers and potential customers will most likely determine your businesses success or failure. Let me clarify. Perception is defined as, "the state of being or the process of becoming aware of something through the senses." So let me give you an example of that in business terms.
 
Recently I was in Hawaii at an outdoor shopping center and I was really hungry. I was looking at two restaurants. One was a sub-sandwich shop, and next door was Big Bubba's Burgers. I knew I could walk right into the sub-shop and up to the counter to immediately order. But getting a burger at Big Bubba's was another matter. The line snaked out the door and down the sidewalk! As my stomach growled, I got in line at Big Bubba's. Why did I react that way?  My senses, the line out the door (sight) and the smell wafting from inside (smell), told me that no matter how hungry I was - Big Bubba's was worth the wait. My perception of how good a Big Bubba's hamburger was going to be overcame my need to satisfy the immediate need of my hunger!
 
So view your business from your customers eyes. what does your customer see about your business when they look on-line? How is your phone answered? How are they greeted at the door? Are satisfied customers walking out to tell their friends about their experience?  Build a great perception of your business, and chances are you will build a great business. The bottom line is, your business is either going to have a killer perception - or a bad perception is going to kill your business! Good luck on building a GREAT perception!
 
Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or franchise investments, great marketing strategies, resources for small businesses, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

Topics: the salon business, Small Business Franchise Information, how to franchise, Business Tips, small business how-tos, growing a small business, business growth, franchising, business success, business skills, franchise success, business ownership

The Inevitable Business Crisis and How to Handle It!

Posted by Jim Otto on Wed, Aug 23, 2017 @ 15:08 PM

Crisis.jpgThere is only one thing that is inevitable in business ownership: the crisis. And while there's many crisis situations that your franchisor can help walk you through - some of them will ultimately end up requiring a solution that only you as the business owner can provide. And the fact of the matter is that when you do become a business owner, you will sometimes experience crisis frequently. Furthermore, they are often unpredictable, and can cause serious damage to your business. Whew! Sounds fun doesn't it?    
 
However, as the owner of your business you have assumed the role of the leader of your staff and organization. This is why when you run into a time of crisis, you must demonstrate your competence. In other words, you must remain cool, calm, objective and completely in control. But most of all, in a time of business crisis it's important to maintain the leadership qualities that show your staff and employees that you are worthy of being followed. Some of the qualities of a great leader are: 

1) Great leaders never jump to conclusions before knowing the facts that caused the crisis in  the first place. They access the damage and make whatever decisions are necessary to minimize it.   Remember that getting all sides of the story is important as sometimes the crisis may just be a missunderstanding!

2) Great leaders realize that everything they say could be magnified. Therefore they praise and encourage people, both in their presence and when they're not around. If they have a problem with someone, they seek to address them in private.

3) Great leaders accept a high level of personal responsibility. They never complain, make excuses, or blame others for their problems.

4) They walk the talk - not to put on a show - but because they have the integrity and values to be the leader, and exhibit the kinds of traits that make others want to follow! 

5) Great leaders are great listeners. They value what their employees and staff have to offer and they recognize that they are the "team" that makes the business run. They understand that the people  are the most valuable asset the company has. 

It's a sad reality that many businesses have failed due to the fact that there was no leader in the organization who could "steady the ship" in times of crisis. Which means that if you're someone who is interested in buying a franchise or any other business, you'll definitely want to take a self-assessment of yourself to see if you have the business skills that your business will require to ensure success! 
 
Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or franchise investments, great marketing strategies, resources for small businesses, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

Topics: franchise buyers, how to franchise, Business Tips, small business how-tos, growing a small business, business growth, franchising, franchise ownership, business success, business skills, franchise success, business ownership, handling a crisis, being a great leader

Understanding Your Biggest Fixed Business Expense

Posted by Jim Otto on Wed, Jul 12, 2017 @ 12:07 PM

fixedexpense.jpgIn franchising a lot of time and effort goes into researching the best opportunity. If the franchise system that you are looking at has at least some track record and history of performance, you'll discover on close examination that they'll have over performing locations, average performing locations, and under performing locations. The list of reasons that this happens is a mile long. But with "location" as usually being listed as one of the top reasons that a franchise fails, make sure that the franchise that you are buying into has a model for picking a location that has proven track record of increasing your chance for success. 
 
After you find a space, rent will almost always be one of your highest fixed expenses. So make sure that you sign a lease that is commiserate with the amount of revenue that your franchise produces. A simple rule of thumb is that the lower the margin on your good or service, the lower your lease payment should be. Lease payments on most businesses should be in the 10 to 15% range of revenue once the business has matured. Many franchises and businesses have failed because they were paying unreasonable rent, and unfortunately landlords are unsympathetic to business owners when it comes to obligations that you have assumed when signing a lease.
 
Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and franchise success), and have sometimes seen the unexpected happen! When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Item 7 Download

Topics: franchise buyers, buying a franchise, how to begin a business, Business Tips, small business how-tos, growing a small business, evaluating a franchise, franchise ownership, business success, business skills, business ownership, fixed expenses

Risky Franchise Investments? How do you know?

Posted by Jim Otto on Thu, Jun 15, 2017 @ 11:06 AM

failing.jpgMost people who are familiar with franchising will look at the Franchise Disclosure Document, known as the FDD, differently from people who are just starting the process.
 
Hours of time can be spent on going through the two most commonly looked at areas of the FDD: the Item 7, which is the cost to build out a particular franchise, and the Item 19, which is the Financial Performance Representation (or FPR). Some franchises will choose to give you the numbers of their stores in the Item 19, and many will not, simply stating that they choose not to disclose those numbers at the present time. 
 
Where most people stop at the Item 19 is going one or two more pages to the Item 20 - which is a great way to gauge the health of a particular franchise. In the Item 20 you will typically find a series of tables titled OUTLETS AND FRANCHISE INFORMATION. If you go through these tables carefully you will see some columns titled outlets closed and outlets transferred. This is where you find out if a franchise system is failing. A large number of franchises closing speaks for itself, and if a large number of franchisees are transferring or selling their stores, then why would they do that if the franchise is so good? 
 
Reading the FDD and understanding what it says is a big part of finding the right business. If you don't feel comfortable going through that big thick document, engaging the services of a good franchise attorney  may help you make the right decision. Good Luck in Your Search!
 
Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or franchise investments, great marketing strategies, resources for small businesses, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Item 7 Download

Topics: franchise buyers, buying a franchise, franchise opportunity, Small Business Franchise Information, how to begin a business, Business Tips, franchising, franchise research, franchise growth, franchise, franchise success, franchising, franchise ownership, business success, franchise success, business ownership

What's Wrong with this Picture? Choosing a Franchise Location!

Posted by Jim Otto on Thu, Jun 15, 2017 @ 11:06 AM

franchiselocation.jpgOur world headquarters is located in beautiful Johnson County, Kansas. Not far from our corporate office lies the busiest restaurant in the community, Nick and Jakes. It's located in the heart of Overland Park, Kansas on one of the busiest streets in town. With the high incomes of the local population and great visibility, this location seems like a no brainer!
 
However if you study the picture a little closer, you'll see that the restaurant next to Nick and Jakes is up for lease. In fact, for the 4th time in the last six years a restaurant has come and gone here in one of the hottest corners in Johnson County, right next to one of the busiest restaurants.  A banker recently told me that over three and a half million dollars has been spent on build-outs over the last 6 years trying to make something work, all to no avail. Now I know what you're thinking. Nick and Jake's must be so good that nothing can compete! And while that might be the case, it got to be such a topic of discussion around these parts that the owners of Nick and Jake's decided to put something in there - and it failed too! 
 
Why am I telling you all this? Because I think it's so important to illustrate how important (and difficult) it is to find the right franchise location. Choosing a franchise location or finding the right location for your business has a LOT of variables. But a great place to start is by first asking the following question: Will this franchise even work in my area?
 
Some other great questions to ask are:
 
1) What is the total population in my trade area, and how far will customers drive to come to my business? Make sure that you know who your customer is and if there is enough of them to support your business. 
 
2)  Income levels are another important factor. Most all businesses need customers with at least some discretionary income.
 
3) Population density. This is NOT the same thing as total population. Every business has a distance that people will drive for that good or service. For example, a sub sandwich shop may only need a certain amount of people within  a mile of its location to be successful, whereas a specialty hair salon may need to draw people from a six mile radius. Make sure your franchisor can tell you what the density requirements are for your business. 
 
4) Demographic makeup. Whatever your business, it will appeal to a certain group of people. The broader that appeal is the better, but many businesses are successful by catering to an underserved niche. just make sure that you have investigated who those customers are and if there are enough in your area.  
 
5) Competition and saturation does happen. Look at all the competitors you have and see how you stack up. If you aren't able to differentiate yourself and create a better customer experience then what's already there, you may have a tough time getting customers to switch to YOUR business.
 
Which brings me back to that space for lease in the picture. Some spaces - for whatever reason - just don't have that "it" factor.  While those are the spaces that a lot of landlords will encourage you to take, it's those spaces that you need to avoid! Good Luck on Finding a GREAT location for your business!
 
Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and franchise success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

Topics: how to begin a business, Business Tips, small business how-tos, growing a small business, franchising, franchisee support, business success, business skills, franchise success, business ownership, franchise location, choosing the right location

The One Thing That Will Make Your Franchise Grow!

Posted by Jim Otto on Thu, Jun 15, 2017 @ 10:06 AM

franchisegrow.jpgThe picture at left didn't happen over night. It took time, patience, effort and research. It's an art and not a science - and it's also the ONE THING that you will need to have a successful business. Your ability to develop a "team" in your business will be dependent on you being able to find those "team players" that understand where your business is going and how it's going to get there. A famous business consultant describes a successful business model as PEOPLE - PROCESS - PRODUCT. If you don't have the right people, the other two are a mute point.
 
Most people start a business to make money. BIG MISTAKE. The purpose of a business is to create and keep a customer in a cost efficient manner. Profits are not the purpose of a business. Profits are the result of creating and keeping a sufficient number of customers, who then yield a sufficient number of profits after all cost. And what's the measure of customer satisfaction?  Repeat business. It's only  when customers buy from you again, that you demonstrate that you have fulfilled the promise you made them when you got them to purchase the first time. This all happens because of the picture that you see above. This is the team who creates the customer satisfaction, the team who creates customers coming back again and again, and the team who creates a sufficient number of customers for your business to create a profit!
 
 Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and franchise success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

Topics: Small Business Franchise Information, Business Tips, employee loyalty, keeping good employees, business growth, franchise growth, business success, franchise success, business ownership

If You Fail at This, You Will Probably Fail at Franchising!

Posted by Jim Otto on Thu, May 11, 2017 @ 17:05 PM

dontfailatthis.jpgAh yes! When it comes to buying a franchise, everything is set up for you to succeed. Support systems are in place, along with great training - all you have to do is follow the franchisor's proven systems! Right? 
 
Unfortunately there is a missing link to all of this. Your ability to manage, communicate and motivate your staff and employees is crucial to your success. If you have this ability, you will be able to create a great work environment at your business. This helps create customer satisfaction, which in turn can create strong retention and word of mouth for your business,  which will then help create higher revenue. On the other hand, if your staff is constantly turning over it can lead to things like low moral and infighting inside your business. Unsurprisingly, customers can feel that when they come in, and they won't come back.  Also, the cost of retraining staff and employees due to a high turnover can cost your business. According to a recent CAP study, the cost of replacing a $10 an hour retail employee is $3,328. 
 
Additionally you will need to communicate with a few unhappy customers from time to time, as they may not have had the experience that they had expected at your franchise. You and your staff's ability to convey your company culture to your customers is another part of the communication skills that you need. No wonder candidates that have had previous  experience owning and managing a business are so valuable to franchise systems. Good Luck with your search, it's an exciting time to own a business!
 
Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and franchise success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

Topics: franchise buyers, buying a franchise, franchise opportunity, how to buy into a franchise, how to begin a business, Business Tips, business growth, business relationships, franchising, franchise research, evaluating a franchise, franchise, franchise success, franchising, franchise ownership, business skills, franchise success, business ownership

Millennials and the Importance of Marketing Online!

Posted by Jim Otto on Thu, May 11, 2017 @ 14:05 PM

marketingmillennials.jpgWe think the best way to prepare for future marketing trends is to study the behavior of the demographics that will soon be the dominant buying power! Our goal as a franchising system is to stay ahead of this trend, and help our franchisees create creative marketing strategies to connect to our target market now, and in the future. But this is something that applies to all businesses and their owners  (who are looking for ways to be even more successful in their communities) - not just kids haircutting salons!

For example, in studying our website traffic, we've seen that most of it comes in from a mobile device or smartphone. What this tells us is that our customers are likely very internet savvy, and looking for information readily available about what we offer through social media, search engines or our web site. We also understand the importance of social media marketing and reviews - as well as word of mouth marketing, which continues to be one of the best ways customers can learn about what your business offers.

So how does this fit in with millennials? Between 18 and 35 years old, millennials are projected to outgrow baby bo0mers in population size by 2028. Wow! Furthermore, it's reported that millennials are spending an average of 25 hours a week online, and are using the internet to engage with others more than any other age group that came before. Plus, as around 25% of the US population is a millennial, experts are saying that at least 75% of the US workforce will be comprised of millennials by 2025! 

Essentially, millennials will be the bulk of your customer base over the next 10 years, with a huge amount of descretionary buying power resting in their hands. Furthermore, around 89% of millennials say that they trust recommendations from friends and family, versus claims made by a company. Remember what we said about word of mouth marketing and social media reviews? This is where that comes into play. About 44% of millennials are willing to promote, or voice concerns over products and services online through social media - with many of them saying that user generated content on a company website influences what they will or won't buy. 86% of millennials would rather read a blog written by someone to learn about a company, rather than reading an ad in newspaper or print. Pretty cool stuff.

So in conclusion, Millennials are hyper connected online, but seek out offline activities with companies that create a positive experience and add value to their lives. Plus, despite ad blocking, millennials are actually more open to receiving branded messages than older generations of consumers have typically been, provided that content is targeted to their needs and interests. When millennials have a great experience with a company, they get online and share that experience on social media (via pictures or videos) with hundreds of their friends. This is awesome for a business, as they can become your number one, absolutely free marketing department out there practically promoting your busines 24 hours, 7 days a week!

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business that provides a positive experience in helping children and their families? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: Small Business Franchise Information, Business Tips, small business how-tos, growing a small business, marketing strategies, franchising, franchisee support, franchise growth, franchise ownership, franchise success, Millennials, business ownership