I recently met with a top-notch franchise consultant. He had developed a franchise system that he had built out and sold for a handy profit, hence his new business of being a "Franchise Consultant". Everyone wanted to know what his secret to success was. After two days of meetings with Bob (his name for the sake of this article) he finally told me the secret. As he was describing various franchisees, he told me about his best franchisee ever. "Our best franchisees did about 2.5 to 3 million per year, but we had one guy in Milwaukee who did almost 5 million!"
What?! That's amazing! Of course, I wondered how in the world this guy in Milwaukee did it. I asked Bob about it, but it wasn't until 2 days later that he finally gave me the secret to this Milwaukee franchisees success. Bob simply said, "He worked harder then everyone else."
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