Generation X and Franchising

Posted by Matthew S on Tue, Apr 11, 2017 @ 16:04 PM

GenX.jpgBorn between 1965 and 1980, Generation X is sometimes considered by some to be an "overlooked" generation in the face of Millennials and Baby Boomers. However, with many Gen X'ers now in their late 30's and 40's, many consider this demographic to be amongst some of the most capable and qualified when it comes to small business ownership. Check out the following four reasons why Generation X may have the potential for greatness when it comes to franchising!

1. Generation X has the experience to succeed. Many people belonging to this age group have been through a variety of business experiences, and have often times had to learn to be quick on their feet in order to stay ahead of the crowd. For example, during the recession of 2008, many had to pursue new training or new business opportunities as a result of lay-offs. Additionally, throughout their career, Generation X has witnessed significant change in the business world - what with the rise of social media, the internet and utilization of different marketing techniques in order to succeed. They may have an acute and insightful perspective on what works, and what doesn't. 

2. Generation X is well established. Investing in a franchise or building your own small business requires good financial stability and experience. Often times having worked at saving for around 20 years, coupled with the uncertainty of social security or corporate retirement benefits, Gen Xers have had to sometimes think outside the box about their own financial futures. Many within this age range also have a working spouse, which adds to the financial stability (and capability) when it comes to franchising and small business development.

3. Gen X relates well to both older and younger demographics. Having grown up in an age when the internet and social media wasn't around, Gen Xers have often times figured out how to develop solid relationships with older people, while also connecting with younger people. For instance, the people of this demographic didn't have facebook or twitter in order to connect with their friends - they actually had to speak with others on the phone or in person (just like their baby boomer parents). But Generation X also came of age during the internet revolution, and understands how to effectively use social media to communicate as well. As a result, Gen X may posess a keen ability at relating to multiple generations of customers and staff.

4. It's all about the freedom! Every generation is known for shaking things up, and Generation X is no different. Often times having grown up with two working parents in their household, and having to come home from school to an empty home, Gen X learned from an early age how to take care of themselves. As adults, they now enjoy that freedom and flexibility in work life too, and are often looking for opportunities to escape "working for the man". But not only that, they - like many Millennials too - are looking for meaning in their work, and the freedom to make decisions and benefit from their talents and experience. Franchising can be one of the more ideal pathways to achieve this goal, as using an established system helps ensure business success over the uncertainties of building a business on your own.

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business that provides a positive experience in helping children and their families? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: franchise buyers, franchise opportunity, franchising, franchise ownership, business success, business ownership, Generation X

4 Keys to Business Success!

Posted by Matthew S on Tue, Apr 11, 2017 @ 16:04 PM

4keys.jpgWhile running your own business can be a difficult challenge, it can also be one of the most rewarding experiences that life has to offer! Not only does it take being able to understand market demands, but it also means having a viable small business plan (a process and product in place) that will support the business, as well as provide an income for the owner. While many potential business owners may have a great idea for a business, business growth and long-term success requires being able to be focused, disciplined and at times - an out-of-the-box thinker! Below are 4 keys that can help your business or franchise location build success.

Location - You might have the most amazing concept for a business or franchise, but if it's located in  the wrong area - it's just not going to work. Or, it might not work as well as it could in a more ideal area. So be sure to do your research in finding out which areas in your community are most ideally suited for your concept. For example, if it's a business that is geared more towards children, look at the demographics of how many young families are in a particular area. Likewise, if it's a concept that's more for retired people, you'll want to find an area where there are a lot of retirees who might be interested in what it is that you're offering. Additional considerations might be trying to gauge how much people might have in "disposable income" in a particular area. A community that doesn't have a lot of extra money to spend may not be interested in spending money on whatever it is that you have to sell.

Marketing - It almost goes without saying that one of the key components of any successfully run business is the strength of their marketing strategies. Marketing is what helps bring customers through your door, and can be accomplished through everything from more traditional methods (like print ads, handing out flyers at parades, using coupons, and word of mouth marketing) to more modern methods (like social media marketing, blogging, and running an effective, up-to-date website). Many business owners might also find success in working within the community through a local charity effort, as more and more customers are finding value in businesses who sincerely engage in some kind of non-partisan efforts to help better the community around them.

Attitude - The attitude, or "feeling" that your business gives a customer can largely be helped or hindered by the attitude of your employees. Good employees who are also happy are more willing to help customers, as well as be more loyal and engaged in doing a good job for their employer. On the flip side, employees who are generally unhappy or have bad attitudes about their work are more likely to pass this feeling on to customers. So it's important to make sure that your employees have good attitudes, and to try to help facilitate the positive atmosphere at your work place by giving awards for good work performance, hosting a holiday party, having a clean breakroom and restrooms for employees to use, and maybe offering employee discounts for services that your business offers. 

Management - An important consideration when running your business is the strength of your manager or management team. While you may not be able to be physically at your business at all times, it's still important to be aware of what's going on through your managers. A great manager is able to share with you what's going on, as well as help maintain a great atmosphere for employees and customers alike. For example, managers can help you know the attitudes of employees, whether they are showing up for work, and if they're taking overly long breaks. You'll also want to keep close attention on the possibility of an employee who might be "dipping into the till" through the careful monitoring of receipts, record-keeping software, or even video monitoring equipment. If any of these areas are a problem, be sure to address them quickly either through meeting with the employee in question, issuing a warning, or possibly even a professionally conducted dismissal from the business.

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about our franchise opportunity, or about small business marketing, great marketing strategies, resources for small businesses, how to grow your small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

Topics: Business Tips, small business how-tos, growing a small business, franchising, franchise growth, franchise ownership, business success, franchise success, business ownership

Meet Seven of Our Franchise Owners!

Posted by Janon Otto on Thu, Mar 16, 2017 @ 13:03 PM

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The past several years have been EXCITING years for our team! Owning and operating a kid's shear madness salon franchise has it's share of hurdles and challenges, but we maintain a positive attitude and outlook as we keep pressing forward! It has been fun to see all our hard work paying off as we now celebrate having 10 locations open (with more on the way)! Our incredibly COOL salon concept for kids has franchise locations now in Lees Summit MO, Albuquerque NM, San Antonio Texas, McAllen Texas, Amherst New York, Humble Texas, West Des Moines and Ankeny Iowa and a NEW location in Lake Forest, California - all thanks to our dedicated and enthusiastic franchisees and our team. Now we would like to take a moment and recognize some of our fabulous franchise owners and their families. To our ever growing Shear Mad-tastic Family - here's to you!

Shear Madness Franchise Owners

TDanni.jpgTodd Danni: Todd has spent a career developing and managing a real estate portfolio in Buffalo, New York. In addition, Todd and a partner developed a successful Fitness Concept from two million in revenue to over 18 million when he was in his twenties. Most recently, Todd signed an Area Development Agreement to open multiple locations in New York State, Pittsburg, PA and Cleveland Ohio - with his first store opening in Amherst, New York! “We are excited to bring Shear Madness Haircuts for Kids to the East coast,” said Todd Danni. “We feel like Shear Madness has a unique business model and we look forward to expanding the concept in the northeast.”  Todd is opening his second location in August of this year!

AndrewMary.jpgAndrew and Mary Elmasri: Andrew and Mary signed an Area Development Agreement covering 5 counties in Southern California, with their first store opening in Lake Forest, California! Doctor Andrew Elmasri of Lake Forest, California, is a managing partner of California Children’s Salons, LLC and President of CA Anesthesia of Laguna Niguel California. “We have a growing demographic of young families in Southern California, and we are excited to bring the unique concept Shear Madness Haircuts for Kids offers to this area,” commented Elmasri. “After visiting with management in Kansas City earlier this year, we feel like the opportunities for positive expansion is a great fit for our area.”

Jperkins.jpgJackie Perkins: As a former supervising manager of a Fortune 500 company in the Oil and Gas industry, Jackie was interested in more than just a business - she was looking for an opportunity to use her talents and business skills. Several of Jackie’s friends owned Franchises, which gave her added motivation to start her own business. Drawn to Shear Madness Haircuts for Kids for their fun and positive model, Jackie now has her own amazing store in the Humble/Kingwood, Texas area! Jackie is having fun with her new location and currently has her eyes on a location for her second location!

Picture 1Brenda and Eduardo Morales: Our very first Shear Madness franchise owners, this couple opened their first salon in San Antonio TX at the Village in Stone Oak in San Antonio, TX in November 2012. Brenda and Eduardo have faithfully endured many of the early franchising growing pains with good humor and a willingness to learn. Their store has steadily seen growth despite the tough competition in their area. Their birthday parties have been a very successful addition to their haircutting business. We are so grateful for this caring, enthusiastic, and extremely hard working couple.

michelle webMichelle and Tom Vick: This couple came to us in 2012 looking for an opportunity to grow our concept in a brand new market in Albuquerque NM. To our delight, Shear Madness in Albuquerque, NM opened in October 2013 with much local anticipation and enthusiasm! Their salon is steadily growing, and with the help of their Fantastic Staff they are successfully building a great reputation with their local people. They also own a construction company. Shear Madness provides diversity to their income.

garciafamily

Elsy and Jorge Garcia : Owners of the Shear Madness at the Forum in San Antonio, TX, this couple moved to the United States from Monterrey, Mexico. Opening their first Shear Madness location while moving their family and and enrolling 4 children in school was challenging - but worth the effort. They have a super location in a high traffic area with fantastic stylists! Their store has been converted completely from a previous children's hair salon into a fantastic Shear Madness Haircuts for Kids!

erin signErin Nanke: Erin was a full time marketing executive for a large television station and owner of our new location which opened November 2013 in West Des Moines, IA! Her store sits across from Jordan Creek Mall in West Des Moines, and across from the popular local favorite Scratch Cupcakery. Partly due to her incredible location and partly to her mega marketing skills, this franchisee is building her salon into "the place to be" in Des Moines, Iowa! Erin also opened a second location in Ankeny, Iowa! We are honored to have such knowledgable and determined franchisees on our team.

Our Franchisees in McAllen TX: This young couple was super excited to open their first Shear Madness in McAllen, TX! They have a beautiful store that not only offers great haircuts - but cool retail too! It's definately the destination for lots of kids and their parents in the McAllen/Edinburg area. Be sure to check it out!

jimandjanonJanon and Jim Otto: This extremely hardworking husband and wife duo diligently work behind the scenes not only as Shear Madness franchisors, but as salon owners as well! They opened their first location in Lee's Summit, MO in May 2013, and have been successfully building their salon business since. This Madtastic couple sells, supports, oversees, and executes every aspect of Shear Madness Franchising, LLC. No detail is too big or too small for the Otto's. Jim and Janon strongly believe in the kid's hair salon concept and the future of Shear Madness.  The Otto's have just signed a lease to open their second location in Liberty, MO - so look for that in early summer!

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Paula Thurman (far right): The mother and founder of Shear Madness Haircuts for Kids, Paula Thurman has built her kid's hair salon and boutique concept to be what it has become today. As owner and operator for over 18 years, she is an expert when it comes to customer service, managing employees, payroll, retail, and many other salon related issues. Paula personally oversees all training for new franchise locations and their employees. She is committed to the success and vision of becoming the very Best Kid's Hair Salon Franchise - "The Standard by Which All Others are Measured!" Paula co-owns the original Shear Madness Haircut for Kids, Olathe, KS location.

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, how to grow your small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

Topics: kids salon franchise, salon franchise, franchise buyers, buying a franchise, franchise opportunity, what is a franchise, how to buy into a franchise, Small Business Franchise Information, business growth, franchise growth, evaluating a franchise, franchise ownership, business ownership