4 Keys to Business Success!

Posted by Matthew S on Tue, Apr 11, 2017 @ 16:04 PM

4keys.jpgWhile running your own business can be a difficult challenge, it can also be one of the most rewarding experiences that life has to offer! Not only does it take being able to understand market demands, but it also means having a viable small business plan (a process and product in place) that will support the business, as well as provide an income for the owner. While many potential business owners may have a great idea for a business, business growth and long-term success requires being able to be focused, disciplined and at times - an out-of-the-box thinker! Below are 4 keys that can help your business or franchise location build success.

Location - You might have the most amazing concept for a business or franchise, but if it's located in  the wrong area - it's just not going to work. Or, it might not work as well as it could in a more ideal area. So be sure to do your research in finding out which areas in your community are most ideally suited for your concept. For example, if it's a business that is geared more towards children, look at the demographics of how many young families are in a particular area. Likewise, if it's a concept that's more for retired people, you'll want to find an area where there are a lot of retirees who might be interested in what it is that you're offering. Additional considerations might be trying to gauge how much people might have in "disposable income" in a particular area. A community that doesn't have a lot of extra money to spend may not be interested in spending money on whatever it is that you have to sell.

Marketing - It almost goes without saying that one of the key components of any successfully run business is the strength of their marketing strategies. Marketing is what helps bring customers through your door, and can be accomplished through everything from more traditional methods (like print ads, handing out flyers at parades, using coupons, and word of mouth marketing) to more modern methods (like social media marketing, blogging, and running an effective, up-to-date website). Many business owners might also find success in working within the community through a local charity effort, as more and more customers are finding value in businesses who sincerely engage in some kind of non-partisan efforts to help better the community around them.

Attitude - The attitude, or "feeling" that your business gives a customer can largely be helped or hindered by the attitude of your employees. Good employees who are also happy are more willing to help customers, as well as be more loyal and engaged in doing a good job for their employer. On the flip side, employees who are generally unhappy or have bad attitudes about their work are more likely to pass this feeling on to customers. So it's important to make sure that your employees have good attitudes, and to try to help facilitate the positive atmosphere at your work place by giving awards for good work performance, hosting a holiday party, having a clean breakroom and restrooms for employees to use, and maybe offering employee discounts for services that your business offers. 

Management - An important consideration when running your business is the strength of your manager or management team. While you may not be able to be physically at your business at all times, it's still important to be aware of what's going on through your managers. A great manager is able to share with you what's going on, as well as help maintain a great atmosphere for employees and customers alike. For example, managers can help you know the attitudes of employees, whether they are showing up for work, and if they're taking overly long breaks. You'll also want to keep close attention on the possibility of an employee who might be "dipping into the till" through the careful monitoring of receipts, record-keeping software, or even video monitoring equipment. If any of these areas are a problem, be sure to address them quickly either through meeting with the employee in question, issuing a warning, or possibly even a professionally conducted dismissal from the business.

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about our franchise opportunity, or about small business marketing, great marketing strategies, resources for small businesses, how to grow your small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

Topics: Business Tips, small business how-tos, growing a small business, franchising, franchise growth, franchise ownership, business success, franchise success, business ownership

When it Comes to Franchising...Don't Buy the Ice Melt!

Posted by Jim Otto on Tue, Feb 14, 2017 @ 17:02 PM

dontbuyicemelt.jpgYou know, several weeks ago our local weatherman here in Kansas City started talking about a major ice storm. When the local news came on they would open up with the scary music and the big graphics that filled the screen, "ICE STORM 2017".  Of course, there were long lines at the grocery stores and bottled water supplies quickly dwindled. However, one report that really fascinated me was from a poor, exhausted individual at a local convenience store who had been to 7 stores, and still couldn't find any ice melt - everyone was sold out! 
 
Well, you probably know where I am gong with this. The big storm never came. If the people who had gone out in a panic had done a little homework, they would've noticed that it was a one day event where the weathermen expected it to be back in the fifties in a couple of days. In other words, if you could survive for 24 hours, you were probably going to be just fine!
 
Unfortunately, franchising is a lot like this. We are constantly  amazed by some of our competitors who claim things like, "We are growing at 500 percent! We have 16 markets that are sold out! We are the best children's salon franchise in America!" One recent competitor of ours making such claims just bought the concept from a previous Franchisor competitor only two years ago! Wow! If we would have known that we could have learned everything about our business in a couple of years, then you can bet that we would've franchised it along time ago (because we ran the concept for 12 years before we franchised it). You see, what they are really good at is selling franchises - not running the concept that they are selling. 
 
So let me give you some advice: do your homework! Ask how long a franchisor has been running the concept, ask if they are currently running the concept, ask how many franchise locations have closed and for goodness sake's call the franchisees and see if they are getting the training and support they need. The moral to the story here? A lot of franchisors sound just like our local weatherman, and a whole lot of people went out and spent money on ice melt when they really shouldn't have!
 
Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, how to grow your small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise 

Topics: franchise buyers, buying a franchise, Shear Madness Haircuts for kids, how to buy into a franchise, how to franchise, franchising, franchise ownership, why buy a franchise, franchise success

Seven Things Every Franchisor Should be Doing

Posted by Janon Otto on Tue, Feb 14, 2017 @ 17:02 PM

7things.jpgMany business owners will often take a look at their business and ask, "how can I grow?". Friends will look at them and say "Hey!  You ought to franchise!".  Sounds good - franchise your business!  Easy, right?!  Just find some people who want to do what you do, teach them to do it, and then sit back and collect all that royalty! Wow - So Easy!

WRONG!  Running a franchise is work!  It is running a business that is totally different than the business that you are franchising. If you're someone who is thinking of starting a franchise, or buying into one, you'll want to remember the list of the seven important things that the franchisor had better be offering their franchisees. If they aren't, then the system is not worth doing or investing in!

1.  Putting franchisee profits first!  

2.  Staying current with all marketing methods, evaluating them as they relate to the franchise business, and teaching franchisees about them.

3.  Continuing to develop the concept so that it stays up to date with the times and trends.

4.  Developing standards to help all franchisees evaluate their success or areas that need improvement. As an example from a salon business standpoint, this would be such relevant information as how many haircuts should a stylist perform in a given time period, how to figure out what to pay your stylists, what products to offer in your store, etc.?

5.   Developing benchmarks  for success.  How is each franchise doing compared to others in the system?  Are all franchisees given access to the best information?

6.   Continually developing new content that potential customers see as fresh.  Website, social media platforms, in store materials, etc.

7.   Constantly improving franchisee support - both access, systems, & communication.

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

Topics: salon franchise, franchise buyers, buying a franchise, how to buy into a franchise, Small Business Franchise Information, how to franchise, small business how-tos, growing a small business, franchising, franchisee support, franchise research, franchise growth, franchise ownership, why buy a franchise, franchise success

Why Your Franchise Business Doesn't Make Money

Posted by Jim Otto on Mon, Jan 16, 2017 @ 12:01 PM

Notmakingmoney2.jpgAs the Director of Franchising here at Shear Madness Haircuts for Kids, one of the first questions I usually get asked is, “How much money can I make?” My response is always muted because the FTC doesn't allow us to answer that question. However, for those of you reading this who are new to franchising, you can find the answer to that question in the Disclosure Documents in Item 19 that you receive from a prospective franchise. Also, some franchises may choose to disclose those numbers but have the right not to, so that really depends on the franchise you are looking at. But at the end of the day, my typical response is to answer a question with a question, which is, “How hard are you willing to work?”

Most franchisors will tell you that the biggest variable in any franchise system is the owner operator. Take Shear Madness Haircuts for Kids as an example. The store was opened by Paula Thurman in 1997. Since then, Paula has run the concept in many different economic environments, all kinds of weather and all kinds of major events. Through it all, the store has made money! But the bottom line is it still took hard work and perseverance. From moving the location three times to, to staffing the store properly, to delivering the kind of customer service that all small businesses need to deliver. This brings me right back to the question I get asked in regards to how much money can be made at running a franchise. I'm not trying to over simplify this in any way or tell you that any one concept or system is perfect - including ours at Shear Madness. What I am trying to tell you is that regardless of the franchise you select, it's going to take a lot of hard work, a lot of perseverance, and maybe a little luck to succeed! So the answer to the question of “how much money can I make” always begins with the owner and operator of the business. Unfortunately, franchising is not a failsafe business model, and it will still rely on the concept, location, marketing and many other variables for the business to succeed and prosper. But the most important factor is the owner operator, and that could be why your franchise is not making money!

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business that provides a positive experience in helping children and their families? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Item 7 Download

Topics: Shear Madness Haircuts for kids, how to franchise, Business Tips, small business how-tos, business growth, franchising, franchise ownership, business success, franchise success

Four Basic Steps to Evaluating a Franchise System

Posted by Janon Otto on Fri, Jan 13, 2017 @ 14:01 PM

franchisesuccess2.jpg

New businesses are formed every day.  And businesses close their doors every day as well!  The chances of starting a blockbuster business on your own are small.  This is why the whole idea of buying a franchise business is a popular one!  Those businesses should have a track record of being successful, and should have systems in place that you can replicate. 

Running a business can be hard work, and it can encompass many challenges that most people have never encountered. But it's arguable that when you invest into a  franchise system, you have a greater chance of success. Plus, most  franchises (like Shear Madness Haircuts for Kids) do offer the advantage of a successful business history and scalability. However, as implementing a salon franchise system does take effort, you'll want to make sure all your questions are answered through doing a little research. 

How can you research a franchise system?  Because our expertise is in a salon franchise - we will address that situation directly, however most of these apply to any type of franchise system.

1.  Contact salon franchises, reach out to the franchisors, and compare business models!  Which one suits your interests?  Which one has the best opportunity for financial success, etc.

2.  Look at the Franchise Disclosure document and the Franchise Agreement.  Many people confuse these documents.  The Franchise Disclosure document lays out the facts about a franchise, how much it costs, the fees, history, current franchise locations, etc.  This document also lays out the details of the training that they offer - this is an important area to compare systems.  The more training, the better!  The Franchise Agreement is the document that you must sign to become a franchisee of the system.  Here is where the fine print details lay.  How is the Royalty collected, how can I advertise, what is my territory, etc.

3.  Talk to current franchisees.  These are the ones who have been through what you are thinking about pursuing.  They are free to tell you actually more than the franchisor can tell you!  The franchisor is bound by rules the FTC puts out about what they can and cannot say to any prospective franchisee.  But, the franchisees can tell you whatever they would like to tell you!

4.  Seek out a franchise business that currently has a long track record of success. Keep in mind that the franchise system itself may be younger than the actual concept itself.  Find out how long the franchisor has had a history with the concept itself.  Have they really figured it out before offering the franchise? For example, here at Shear Madness Franchising, we franchise Shear Madness Haircuts for Kids salons the Franchise system was started in late 2010, but the first salon has been inexistance since 1997!  

We have worked with our franchisees in growing their business, and truly want to help ensure sure they are on a path to franchise success. Why? Because we understand that having someone who can offer expert advice on growth and scalability is one of the significant advantages of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, business tips, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Item 7 Download

Topics: franchise, salon franchise, franchise buyers, buying a franchise, Business Tips, franchising, franchise research, evaluating a franchise, franchise ownership, business success, business skills, franchise success

Consumer Trends & Franchising - Franchise Buyers Beware!

Posted by Jim Otto on Fri, Nov 11, 2016 @ 12:11 PM

consumertrends.jpgThere's an old adage on Wall Street, "The trend is your friend". The same can be said for franchises and the customers they are trying to attract. Wayne Huizenga, owner of the Miami Dolphins, is a brilliant business man worth billions of dollars. When building his Blockbuster video chain in the 1980s, he was unaware that the 1990s would usher in  a new and deadly competitor called the internet. Services such as in-home and on-demand movie ordering services, along with Netflix, Redbox and others would soon spell doom for Blockbuster - which eventually took Chapter 11 bankruptcy in 2010.

So how do you spot consumer trends? One way is to constantly keep up with all the new technologies available and to try to always stay ahead of the newest and latest trends. May I suggest a simpler strategy, which is looking for services that consumers consider necessary and that are irreplacable. Several examples of these types of businesses would be haircare, senior or child related services or restoration companies. Take our business at Shear Madness Haircare for Kids, where we provide a service for busy parents that cannot be replaced by the internet! Further more, Shear Madness Franchising LLC franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantages of franchise ownership!

Another good question to think about in regards to the potential long term growth of a business is to ask the following: What do people consider a necessity rather than a luxury? Or put another way, if the economy slows down or even goes into a recession, will my franchise business survive? One example of this is how haircuts are something that most people consider a necessity and not an option, and no matter what the economy is doing hair is always growing - and it always needs to be cut! Child care is another one. People will always have a strong desire to have a family. If people spend money on anything in good times or bad, they will ALWAYS spend money on their kids. We can probably all think of companies like Blockbuster whose products have either gone out of style or are no longer relevant. Another example is Borders. Borders book stores unfortunately didn't keep up with Amazon's online book stores, and recently closed most of its locations as well.  Again, it's hard to imagine a time when hair care is no longer a need - no matter what happens with technology.

Shear Madness Franchising LLC, was founded in 2010 to expand the Shear Madness Haircuts for Kids concept that was originally opened by Paula Thurman in 1997. Combining the magic of childhood with kids haircuts, parties, salon services and a fantastic kids boutique filled with toys, hair products, jewelry and more, Shear Madness currently has franchise locations open in Kansas, Missouri, Texas, Iowa, New York and New Mexico. For additional information, please click on our franchise buyer's toolkit below!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own  small business? We are one of the fastest growing kids hair salons and franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, business tips, franchise opportunities, how to grow your small business, or how to become a owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: franchise, franchise opportunity, growing a small business, business growth, franchising, franchise success, consumer trends

The Big Red Flag of Franchising!

Posted by Jim Otto on Sun, Jul 17, 2016 @ 22:07 PM

Bigredflag.jpgPeople are requesting information about our franchise on a daily basis. The two most often asked questions I get are, “how much does it cost?” and “how much can I make?” These are questions that most interested franchise buyers have the right to know. If I may, I'd like to offer prospective buyers a question that would answer the other two and save everyone a lot of due diligence and research. You see, I think the most important question that franchise buyers should ask is, “How many of your locations have closed?”

Closing locations are the BIG RED FLAG of franchising. Why? Closing locations are a sign of several franchising problems.

Number one (and the one most people don’t ask enough) is that closings are caused because the franchise may not make enough money. This may not even be the fault of the franchisor, it’s just that it may not be a franchisable business model with enough demand from its customers. Remember: most franchising systems need several key components to be successful. The system must be easily taught to someone else, and that person in turn can teach it to someone else. Most successful franchising models create a recurring revenue model that continuous to expand and produce more and more revenue over time. That’s called scalability.

Number two is that closed locations can be a sign of poor support and training. Franchisors that don’t properly train and then support their franchisees usually suffer from lots of closed franchise locations. Running a business is hard and franchise systems that don’t help get their franchises “over the hump” and through the most difficult part of business, the startup, usually have closed locations.

So how do you know how many of a franchisor’s locations have closed?

The FTC requires that a franchise list all of their closings in the back of their Franchise Disclosure Document (also known as the FDD). If there are no closings listed, then make sure that you ask the franchisor to make sure. Under the FTC’s guide for buying a franchise, which you can find online, they'll say that if the numbers show that more than a few franchised outlets have closed, transferred to new owners, or transferred to the franchisor - then it could be due to problems with the franchsor’s support or because franchises aren’t profitable. 

This is not to say that there is a franchising system that exists with no closings. All franchising systems have locations that close. Running a business is hard and it takes lots of time, effort and perseverance to succeed, no matter how good the systems are. Plus, many people just lack the skill it takes to run a business. But if it were me, I'd always be sure to ask the question, “how many of your locations have closed?” Asking that one question will save you a lot of time and money!

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantages of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own  small business? We are one of the fastest growing kids hair salons and franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, business tips, how to grow your small business, or how to become a owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: franchise, salon franchise, franchise buyers, buying a franchise, franchise opportunity, how to buy into a franchise, Small Business Franchise Information, how to franchise, franchising, franchisee support, franchise research, haircare franchise, evaluating a franchise, franchise ownership, red flag, franchise success