How Charismatic Connectors Create Franchise Success!

Posted by Jim Otto on Thu, Nov 16, 2017 @ 12:11 PM

charismatic.jpgIn previous blogs we have discussed the importance of  being able to manage people and create a great team in your franchise. This doesn't happen over night, and depending on the industry you're in it may take months or even years. The key to all this may be your ability to identify the one or two employees who have the ability to lead. Identifying individuals who are the ultimate team players may very well be the key to your business success. A recent Harvard business report calls these individuals "charismatic connectors". These employees will become your Managers and free up your time so that you can work ON your business and not IN your business. They will help save you hundreds of hours of time, and be your wall against you working in your business handling problems. By letting them handle the problems,  this helps free you up to work on growing your business. 

These ultimate team players have the following characteristics: 

  • They have the ability to engage any type of personality! Ultimate team players communicate with everyone equally.
  • They don't show favoritism! Every team member has something to offer and these ultimate team players have the ability to bring that out.
  • Their enthusiasm is contagious! 
  • They show tough love. No one respects anyone that they can run over. These ultimate team players have the ability to put their foot down when necessary, and they can do it in such a way that the others on the team don't show resentment. Instead, they show respect. 
  • They lead by example, often working long hours and going the extra mile because they like what they do.
 
Team building is essential in any organization, and building a great team in your franchise business may well depend on identifying those one or tw0 people who can lead others and your business to new heights.  
 
Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and franchise success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or franchise investments, great marketing strategies, resources for small businesses, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

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Topics: franchise buyers, buying a franchise, Small Business Franchise Information, Business Tips, successful franchisees, small business how-tos, growing a small business, business growth, franchising, franchisee support, evaluating a franchise, business skills, franchise success, business ownership

5 Steps to Opening Your Own Kids Hair Salon!

Posted by Matthew S on Thu, Nov 16, 2017 @ 12:11 PM

5steps.jpgAre you or someone you know interested in owning your own business, but not sure how to go about it? Perhaps you're looking for an opportunity to diversify your portfolio, or gain a little more financial security for the future? Or maybe you just want a change of pace, and want to find a way to help make a positive difference in your community? Whatever the case may be, Shear Madness Haircuts for Kids is currently experiencing rapid growth in this profitable industry. According to the Bureau of Labor Statistics, America's salons and spas do around $46 billion in sales annually (see professional beauty association)! And with opportunities all across the United States to own your own kids hair salon franchise business, perhaps now is the time to take the first step towards finding out how YOU can become a part of the Shear Madness Haircuts for Kids family! Following are our five important steps towards potentially owning your own fantastic kids hair salon!
 
1. Take time to investigate!  Is running a kids salon right for you?  Can you do it on your own, or will you need help?  Joining a franchise system provides help - but they are not all created equally, nor do they all have the same culture, etc.  Not only are there quite a number of hair salon franchises available out there, but there's a number of kids hair salon franchises too. And understandably, they aren't all the same either. Some may have different costs associated with them, or different ways of trying to help a franchise owner achieve business success. So make sure you take the time to carefully research those options which are most appealing to you by talking with the franchisor, taking a look at their franchise documents (like the item 7) and discussing how the franchise system works with other franchisees who have invested into it.  How much support do they offer?  Is there a significant operating manual?  How long is training?  Are there good systems in place to prevent theft, train staff, communicate with the franchisor, continued development for the future?
 
2. Explore Your Finances! As you might guess, starting up a business takes a lot of time and money. Prospective franchisees may have a significant amount of savings in place, while others might have to secure some additional financing options through business loans or partnerships. Some of the ways you can determine just how much you'll need is by talking to the franchisor of the system you're interested in. When you do, be sure to ask them about licensing fees, franchising fees, costs for technology (computers, televisions, etc), how much rental space for your business might be, furniture costs, employment and insurance costs, utilities and retail. Again, this is where documents like the item 7 can be very useful!
 
3. Select Your Space Carefully! A great franchisor will help franchisees research the demographics of an area, and will assist in selecting the right site for your business. Shear Madness Franchising, for example, will carefully analyze demographic data and even travel to the area to help the franchisee in determining which locations might be best suited for their kids hair salon. For example, some areas might not have many kids that live close by, there might be a competitor already there, or the drive-by or walk-by traffic might be too low. Additionally, a franchisor should help assist in rent negotiation and making sure there are no hidden fees or unusual situations involved with a potential space.
 
4. Hire the Right Staff! Sometimes it can be quite a struggle finding the right people to manage and work at your new business. However, franchisors can help in this area by providing resources, marketing materials or advertising to help in hiring staff. They also help in training staff, and assisting managers and employees in adhering to the franchise system (which in turn helps contribute to your business being successful).
 
5. Network and Set Realistic Goals! While running your own business and making a positive difference in your community can be extremely rewarding, as stated above, it can take a lot of time and money too. Be sure to set realistic goals for your business that can be achieved without burning you out, or putting undue stress on family relationships. Also, it can be a good idea to network with other franchisees within the franchise system, or join professional trade organizations for the ideas and encouragement that can come from fellow business owners. However, a great franchise system will help provide many of the resources you need so that you don't feel like you're going at it alone. For example, Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are currently looking for franchise prospects throughout the United States - and especially Tulsa, Oklahoma City, Omaha, Lincoln, Denver and St.Louis! We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or franchise investments, great marketing strategies, resources for small businesses, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

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Topics: buying a franchise, franchise opportunity, Small Business Franchise Information, how to begin a business, franchising, franchisee support, franchise research, evaluating a franchise, franchise, franchise success, franchising, franchise ownership, business success, kids hair salon, why buy a franchise, franchise success, business ownership

10 Reasons to Invest in an AWESOME Shear Madness Kids Hair Salon Franchise!

Posted by Matthew S on Thu, Nov 16, 2017 @ 12:11 PM

Wowfranchise-1.jpgWelcome to Shear Madness Haircuts for Kids Franchising! Not only do we offer an amazing franchising system that can potentially offer an impressive return on your investment, but we really do value being able to help make a positive difference in the lives of kids and their parents. From stylists who truly care about their customers, to franchisees who work hard at helping make a positive difference in their communities, Shear Madness Haircuts for Kids is THE kids hair salon where EVERY child matters! But we also understand that while the concept is important to a potential franchisee, they also want to know how owning a Shear Madness Haircuts for Kids might be a sound business investment too. That's why we thought we'd put together the following list of ten reasons why Shear Madness isn't just a cool place for kids (even though it definately is that), but it's also a concept that may potentially translate into long-term financial success! 

A Record of Success: Franchisors like Shear Madness Haircuts for Kids will have a proven record of success. Through years of experience marketing to their customers, they usually understand what works - and what doesn't. Through becoming a franchisee, you automatically gain this valuable business advantage.

Robust Industry: Shear Madness Haircuts for Kids offers services that are in high demand. The children’s segment of the recession resistant Hair Salon Industry is one such example, It's currently worth around $19 billion. To date, there are around 45 million kids in the Shear Madness age group – and this is expected to grow by about 7 million by the year 2020! 

Marketing Support: Ask anyone who runs a business, and they’ll tell you that marketing not only takes a lot of time – but can cost a lot of money too. However, an effective marketing plan is critical in letting the community know about what your business does, where it’s located, and so much more. For example, Shear Madness Haircuts for Kids understands this, and offers great resources and strategies to help businesses attract new customers.  

Buying Power:  Franchisors usually have experience in knowing what products sell well and what don’t. Additionally, they have the knowledge on how to negotiate for the best prices on everything needed for the successful operation of the business. Many times the sheer number of franchise locations allows the franchise to negotiate for better pricing.

Store Location: Where to locate is an important question any business owner should consider. Franchisors help study your community in order to help you find the best possible location for success.  They know the numbers and other criteria that allow for the possibility of a successful franchised business.

The Brand: A franchise brand is a powerful tool. As an example, the Shear Madness Brand is one that is instantly recognizable as being fun. Those who own a franchise with Shear Madness are automatically connected to the tens of thousands of parents and children who love who we are and what we do. This translates into many repeat customers who share with friends and family about their great Shear Madness experience! 

Building your Store: One of the benefits in buying a franchise is the franchisor's expertise  in designing the layout of a prospective business, working with the right contractors, and knowing how much furniture and equipment will be needed. Again, this helps a business owner save time, money, and keeps the headaches to a minimum! 

Networking: Franchising can be a little like a group of trusted friends, and should be a great environment of sharing and building each other up. Franchise owners who work with other franchisees and communicate what works and what doesn’t will have a competitive advantage over those who don’t! 

Training Support: Great franchise systems have worked hard to develop many training resources to help you achieve success. For example, with Shear Madness Haircuts for Kids, we provide our franchisees with in-store training with stylists, and encourage opportunities to network with other franchise owners. Because of this, you’ll have access to a wealth of business knowledge at your fingertips.

Minimizing Risk: Ultimately, as a potential owner of a franchise, the success of your store will be up to you. But through being a part of a franchise system like Shear Madness Haircuts for Kids, the risk of starting a new business is significantly reduced. Sure, there will still be challenges that come your way, but as a franchisee, you’ll have greater confidence and know-how in how to succeed. 

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and franchise success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are currently looking for franchise prospects throughout the United States - and especially Tulsa, Oklahoma City, Omaha, Lincoln, Denver and St. Louis! We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or franchise investments, great marketing strategies, resources for small businesses, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

Topics: franchise, franchise buyers, buying a franchise, franchise opportunity, Small Business Franchise Information, how to begin a business, small business how-tos, franchisee support, franchise research, franchise growth, haircare franchise, evaluating a franchise, franchise ownership, business success, why buy a franchise, franchise success, business ownership

2017 Fall Conference - Driven to Success!

Posted by Matthew S on Tue, Oct 24, 2017 @ 12:10 PM

conferencecollage17.jpgThe Driven to Success Fall Conference was held this past October 3rd through the 5th at the beautiful and historic Elms Resort and Spa in Excelsior Springs, Missouri. Exclusively for Shear Madness Franchise Partners, our 2017 Conference featured many great speakers who shared ideas and resources on how to help their business grow into the next year and beyond! In addition to valuable training seminars and plenty of opportunities for networking, Franchisees were also able to meet vendors one-on-one at a salon vendor show in order to view the latest in exciting hair products, toys and other great retail for their location.

The Driven to Success Fall Conference also featured Cindy Graziano of Gray Wolf ConsultingCindy has been a corporate trainer and designer for more than twenty years, and has worked extensively with companies and non profit organizations in assessing organizational issues and providing employee development solutions. Her firm also provides counsel to teams as well as individuals through Executive Coaching. Her management and leadership consulting services have taken her across a wide range of companies domestically and internationally. Some of the companies she has consulted for include Entertainment Weekly, Sports Illustrated, Time, Inc., Wells Fargo, Royal Bank of Canada and many others.

Our 2017 Conference also featured plenty of opportunities for Franchisees and managers to get to talk with each other, engage in team building exercises, and just relax and have fun. This included a Welcome cocktail reception held on the first evening, with a special dinner with vendors on the last night of the conference. In between, attendees could relax by the pool, get a massage at the spa or explore the expansive interior and exterior grounds of the historic Elms hotel.

Also, congratulations to all of our winners who were recognized at our 2017 Driven to Success Fall Conference! Todd Danni of Amherst, New York received the award for Franchise Location of the Year, Carolyn Vanderstaay of Olathe, Kansas received the Number 1 Ranked Location in the System, Jim and Janon Otto of Lee's Summit, Missouri received the Customer Service Award, Erin Nanke of Des Moines Iowa received the Top Franchise Location for Birthday Parties (as well as the Top Location for Retail and Ear Piercing for her Ankeny store), Kimberly Abeyta of Albuquerque, New Mexico received the award for Best Place for a Children's Haircut and Jackie Perkins of Humble, Texas received the Top Franchise Location for Community Outreach. Awesome job!

Janon Otto, CEO of Shear Madness Franchising, LLC noted that, "The Conference was an incredible venue for so many things!  Franchisees and Managers LOVED learning from each other, Cindy Graziano from Gray Wolf made her training SO relevant to all of our businesses and her presentation made it easy to remember what to apply.  The Vendor information shared helped all attendees diversify their inventory selections and choose top sellers for our stores!  So many other great things occurred it is hard to sum up in a short sentence!"

Are you interested in learning more about one of the best kids salon franchise systems out there? As one of the fastest growing kids hair salons in the industry today, Shear Madness Haircuts for Kids is working hard to share our many great resources for small businesses and business tips so that our franchisees will have the tools to succeed! If you're interested in learning how to franchise, develop a small business plan, or become a successful owner of your own childrens salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: franchise, franchise opportunity, Shear Madness Haircuts for kids, successful franchisees, franchising, franchisee support, kids hair salon, Fall Conference

Making Sure Your Franchise Door Fits!

Posted by Jim Otto on Tue, Oct 17, 2017 @ 15:10 PM

opendoor.jpgIn his book START WITH WHY, Simon Sinek tells the story of a group of American car executives who went to see a  Japanese assembly line. At the end of the line the doors were put on the hinges just like in America. However, something was missing. In America the workers at the end of the line tapped the door with a rubber mallet to make sure the doors lined up properly. In Japan that job did not seem to exist. Confused, the American auto executives asked at what point they made sure the doors fit perfectly. The Japanese guide looked at them and smiled sheepishly, "we make sure it fits when we design it". You see, in the Japanese auto plant they didn't examine the problem and accumulate data to figure out the best solution - they engineered the outcome they wanted from the beginning. If they didn't achieve the desired outcome, they understood it was because of a decision they made at the start of the process. 
 
My suggestion would be to apply the same rules before you buy into a franchise. Buying a franchise should be a process where you examine all the possible outcomes. Some important questions you might want to ask yourself in the exploration process BEFORE you buy might be are... 
  • How many hours will I need to work and how will that change my lifestyle? 
  • How much money can I reasonably expect to make for the money I invest? 
  • Can I manage people and can I find enough workers for my franchise? 
  • Is there a demand for the service in my area?
  • Does the franchise I am considering have a proven track record of success?  
  • Do they have the training and support that I need, when I need it?  
  • If my franchise fails, will I be able to recover and still live comfortably?  
 
Making sure that you understand what you're getting into and what the desired outcome might look like will really go a long way toward giving you the comfort level you need to make a decision. Otherwise you may end up feeling like you should hit yourself over the head with a rubber mallet! 
 
Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and franchise success), and have sometimes seen the unexpected happen! When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Would you like to sign up for our Monthly newsletter? If so, click HERE!

 Exploring a Children's Salon Franchise

Topics: franchise buyers, buying a franchise, franchise opportunity, how to buy into a franchise, Small Business Franchise Information, how to franchise, Business Tips, successful franchisees, growing a small business, franchising, franchisee support, franchise research, evaluating a franchise, franchise ownership, business success, why buy a franchise, franchise success, business ownership

Sacrificial Success and Franchising Folly

Posted by Jim Otto on Tue, Sep 19, 2017 @ 14:09 PM

sacrificialsuccess.jpgI recently met with a top-notch franchise consultant. He had developed a franchise system that he had built out and sold for a handy profit, hence his new business of being a "Franchise Consultant". Everyone wanted to know what his secret to success was. After two days of meetings with Bob (his name for the sake of this article) he finally told me the secret. As he was describing various franchisees, he told me about his best franchisee ever.  "Our best franchisees did about 2.5 to 3 million per year, but we had one guy in Milwaukee who did almost 5 million!"

What?! That's amazing! Of course, I wondered how in the world this guy in Milwaukee did it. I asked Bob about it, but it wasn't until 2 days later that he finally gave me the secret to this Milwaukee franchisees success. Bob simply said, "He worked harder then everyone else."  

Now don't get me wrong, there are a number of things that can account for franchise success. But what gets missed is that the individual  in Milwaukee didn't just work harder then other franchisees - he made personal sacrifices that others weren't willing to make. Being the best requires more than hard work, it requires doing things that others aren't willing to do. In the book "Outliers", Malcolm Gladwell studies the great prodigies and people of genius throughout history. From Mozart to Bill Gates they all had one thing in common. They all practiced / studied over 10,000 hours. Were they bright and talented? Yes! But did they study and practice longer then everyone else? Yes!  
 
The real folly is thinking that if you buy into a franchise system, you'll be guaranteed success. However, while a franchise system will certainly provide you with a big advantage over going at it on your own, the simple truth is that you must still be willing to make personal sacrifices to make your franchise successful! 
 
Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchisees in providing excellent support and service (in order to encourage continual growth and franchise success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. Having a knowledgable support base who can help guide and advise you through your business journey is a significant advantage of franchise ownership!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

Topics: salon franchise, franchise buyers, buying a franchise, Small Business Franchise Information, how to franchise, Business Tips, successful franchisees, business growth, nourishing success, franchisee support, franchise growth, franchise, franchise success, franchising, franchise ownership, franchise success

What's Wrong with this Picture? Choosing a Franchise Location!

Posted by Jim Otto on Thu, Jun 15, 2017 @ 11:06 AM

franchiselocation.jpgOur world headquarters is located in beautiful Johnson County, Kansas. Not far from our corporate office lies the busiest restaurant in the community, Nick and Jakes. It's located in the heart of Overland Park, Kansas on one of the busiest streets in town. With the high incomes of the local population and great visibility, this location seems like a no brainer!
 
However if you study the picture a little closer, you'll see that the restaurant next to Nick and Jakes is up for lease. In fact, for the 4th time in the last six years a restaurant has come and gone here in one of the hottest corners in Johnson County, right next to one of the busiest restaurants.  A banker recently told me that over three and a half million dollars has been spent on build-outs over the last 6 years trying to make something work, all to no avail. Now I know what you're thinking. Nick and Jake's must be so good that nothing can compete! And while that might be the case, it got to be such a topic of discussion around these parts that the owners of Nick and Jake's decided to put something in there - and it failed too! 
 
Why am I telling you all this? Because I think it's so important to illustrate how important (and difficult) it is to find the right franchise location. Choosing a franchise location or finding the right location for your business has a LOT of variables. But a great place to start is by first asking the following question: Will this franchise even work in my area?
 
Some other great questions to ask are:
 
1) What is the total population in my trade area, and how far will customers drive to come to my business? Make sure that you know who your customer is and if there is enough of them to support your business. 
 
2)  Income levels are another important factor. Most all businesses need customers with at least some discretionary income.
 
3) Population density. This is NOT the same thing as total population. Every business has a distance that people will drive for that good or service. For example, a sub sandwich shop may only need a certain amount of people within  a mile of its location to be successful, whereas a specialty hair salon may need to draw people from a six mile radius. Make sure your franchisor can tell you what the density requirements are for your business. 
 
4) Demographic makeup. Whatever your business, it will appeal to a certain group of people. The broader that appeal is the better, but many businesses are successful by catering to an underserved niche. just make sure that you have investigated who those customers are and if there are enough in your area.  
 
5) Competition and saturation does happen. Look at all the competitors you have and see how you stack up. If you aren't able to differentiate yourself and create a better customer experience then what's already there, you may have a tough time getting customers to switch to YOUR business.
 
Which brings me back to that space for lease in the picture. Some spaces - for whatever reason - just don't have that "it" factor.  While those are the spaces that a lot of landlords will encourage you to take, it's those spaces that you need to avoid! Good Luck on Finding a GREAT location for your business!
 
Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and franchise success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

Topics: how to begin a business, Business Tips, small business how-tos, growing a small business, franchising, franchisee support, business success, business skills, franchise success, business ownership, franchise location, choosing the right location

Millennials and the Importance of Marketing Online!

Posted by Jim Otto on Thu, May 11, 2017 @ 14:05 PM

marketingmillennials.jpgWe think the best way to prepare for future marketing trends is to study the behavior of the demographics that will soon be the dominant buying power! Our goal as a franchising system is to stay ahead of this trend, and help our franchisees create creative marketing strategies to connect to our target market now, and in the future. But this is something that applies to all businesses and their owners  (who are looking for ways to be even more successful in their communities) - not just kids haircutting salons!

For example, in studying our website traffic, we've seen that most of it comes in from a mobile device or smartphone. What this tells us is that our customers are likely very internet savvy, and looking for information readily available about what we offer through social media, search engines or our web site. We also understand the importance of social media marketing and reviews - as well as word of mouth marketing, which continues to be one of the best ways customers can learn about what your business offers.

So how does this fit in with millennials? Between 18 and 35 years old, millennials are projected to outgrow baby bo0mers in population size by 2028. Wow! Furthermore, it's reported that millennials are spending an average of 25 hours a week online, and are using the internet to engage with others more than any other age group that came before. Plus, as around 25% of the US population is a millennial, experts are saying that at least 75% of the US workforce will be comprised of millennials by 2025! 

Essentially, millennials will be the bulk of your customer base over the next 10 years, with a huge amount of descretionary buying power resting in their hands. Furthermore, around 89% of millennials say that they trust recommendations from friends and family, versus claims made by a company. Remember what we said about word of mouth marketing and social media reviews? This is where that comes into play. About 44% of millennials are willing to promote, or voice concerns over products and services online through social media - with many of them saying that user generated content on a company website influences what they will or won't buy. 86% of millennials would rather read a blog written by someone to learn about a company, rather than reading an ad in newspaper or print. Pretty cool stuff.

So in conclusion, Millennials are hyper connected online, but seek out offline activities with companies that create a positive experience and add value to their lives. Plus, despite ad blocking, millennials are actually more open to receiving branded messages than older generations of consumers have typically been, provided that content is targeted to their needs and interests. When millennials have a great experience with a company, they get online and share that experience on social media (via pictures or videos) with hundreds of their friends. This is awesome for a business, as they can become your number one, absolutely free marketing department out there practically promoting your busines 24 hours, 7 days a week!

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business that provides a positive experience in helping children and their families? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: Small Business Franchise Information, Business Tips, small business how-tos, growing a small business, marketing strategies, franchising, franchisee support, franchise growth, franchise ownership, franchise success, Millennials, business ownership

Tips on Becoming a Multi-Unit Franchisee!

Posted by Matthew S on Thu, May 11, 2017 @ 14:05 PM

multiunit.jpgAsk almost anyone who has opened their own franchise business, and they'll tell you that success rarely happens overnight! Building your store into a thriving business sometimes takes a healthy financial commitment, as well as patience, perseverance and of course - hard work! But after you've opened your first store, should you consider opening another? What about three or four? Or 25? In the world of franchising, with hard work and setting goals, you can achieve these dreams. But understandably, you have to make sure you don't bite off more than you can chew! 

While many franchisees may be perfectly happy with achieving success through opening one franchise location, opening multiple units requires certain abilities which may catch some people by surprise. For example, a franchisee will find that it's a completely different ball game managing multiple units. It's not like it was when they only had one store to worry about! Now, with many moving parts and employees to manage, a franchisee will need to step into a role more like that of a CEO (with managers, human resources and accounting staff to help grow the business). In other words, it'll be a lot more difficult and stressful to try to micro-manage every detail when multiple units are owned. This is where hiring the right people and trusting them to help you grow with multiple units is extremely important when pursuing this path. And sure, under a multi-unit model your employees might not do it exactly the way you would have done it, but as long as it's delivering the results, don't sweat it.  If you can get an employee to do it 80% of the way you would have - you have a great employee!

Additionally, a franchisee considering opening another store should make sure that they're not just falling prey to a "bigger is better" mentality. Because if a franchisee has opened 4 locations and 2 are losing money, it may end up being less profitable than having one or two stores that they're much more able to capably manage and grow - and ultimately make even more money than they would have made with 4 locations. Without the right systems in place for multi-unit ownership, it can become really difficult for one person to manage the growth of numerous locations, and the great customer service or experience that was once provided with just one or two stores might be an unfortunate casualty.

Location is another factor to consider when owning multiple units. Of course establishing a business in the right area to maximize profits is always key. But it's also good to be aware that the farther apart your franchise locations are from each other, the more challenging it might become to manage properly. Not only that, but distance might impact how much shipping or delivery of retail from your warehouse costs, which could cut into profit margins as well. 

And then there's those unexpected emergencies that might happen when you own more than one store. For example, what happens if one of the stores you've opened is located in a great area, but road construction for several months impacts the flow of customers? Because of this, it's sometimes a good idea to make sure that you have multiple ways to support the business in case of those scenarios that temporarily causes a dip in your profits. To illustrate this concept, consider a business owner who owns several book stores. In order to diversify incomes for unexpected financial situations, this owner also sells books online, hosts school book fairs, and perhaps works as a small publisher for local authors.

In the end, there's sure to be a lot of other valuable decisions to think about before investing the time, energy and monetary resources into multi-unit development. But with careful research, networking with other multiunit franchisees, and attending workshops or conferences, those business owners interested in the potential that this exciting avenue of franchising represents will be better equipped for whatever comes down the road!

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Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, franchise development, resources for small businesses, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

Topics: franchise buyers, Small Business Franchise Information, Business Tips, successful franchisees, business growth, franchising, franchisee support, franchise research, franchise growth, franchise, franchise success, franchising, franchise success, business ownership, multiunit franchise

Seven Things Every Franchisor Should be Doing

Posted by Janon Otto on Tue, Feb 14, 2017 @ 17:02 PM

7things.jpgMany business owners will often take a look at their business and ask, "how can I grow?". Friends will look at them and say "Hey!  You ought to franchise!".  Sounds good - franchise your business!  Easy, right?!  Just find some people who want to do what you do, teach them to do it, and then sit back and collect all that royalty! Wow - So Easy!

WRONG!  Running a franchise is work!  It is running a business that is totally different than the business that you are franchising. If you're someone who is thinking of starting a franchise, or buying into one, you'll want to remember the list of the seven important things that the franchisor had better be offering their franchisees. If they aren't, then the system is not worth doing or investing in!

1.  Putting franchisee profits first!  

2.  Staying current with all marketing methods, evaluating them as they relate to the franchise business, and teaching franchisees about them.

3.  Continuing to develop the concept so that it stays up to date with the times and trends.

4.  Developing standards to help all franchisees evaluate their success or areas that need improvement. As an example from a salon business standpoint, this would be such relevant information as how many haircuts should a stylist perform in a given time period, how to figure out what to pay your stylists, what products to offer in your store, etc.?

5.   Developing benchmarks  for success.  How is each franchise doing compared to others in the system?  Are all franchisees given access to the best information?

6.   Continually developing new content that potential customers see as fresh.  Website, social media platforms, in store materials, etc.

7.   Constantly improving franchisee support - both access, systems, & communication.

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

Topics: salon franchise, franchise buyers, buying a franchise, how to buy into a franchise, Small Business Franchise Information, how to franchise, small business how-tos, growing a small business, franchising, franchisee support, franchise research, franchise growth, franchise ownership, why buy a franchise, franchise success