Meet Seven of Our Franchise Owners!

Posted by Janon Otto on Thu, Mar 16, 2017 @ 13:03 PM

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The past several years have been EXCITING years for our team! Owning and operating a kid's shear madness salon franchise has it's share of hurdles and challenges, but we maintain a positive attitude and outlook as we keep pressing forward! It has been fun to see all our hard work paying off as we now celebrate having 10 locations open (with more on the way)! Our incredibly COOL salon concept for kids has franchise locations now in Lees Summit MO, Albuquerque NM, San Antonio Texas, McAllen Texas, Amherst New York, Humble Texas, West Des Moines and Ankeny Iowa and a NEW location in Lake Forest, California - all thanks to our dedicated and enthusiastic franchisees and our team. Now we would like to take a moment and recognize some of our fabulous franchise owners and their families. To our ever growing Shear Mad-tastic Family - here's to you!

Shear Madness Franchise Owners

TDanni.jpgTodd Danni: Todd has spent a career developing and managing a real estate portfolio in Buffalo, New York. In addition, Todd and a partner developed a successful Fitness Concept from two million in revenue to over 18 million when he was in his twenties. Most recently, Todd signed an Area Development Agreement to open multiple locations in New York State, Pittsburg, PA and Cleveland Ohio - with his first store opening in Amherst, New York! “We are excited to bring Shear Madness Haircuts for Kids to the East coast,” said Todd Danni. “We feel like Shear Madness has a unique business model and we look forward to expanding the concept in the northeast.”  Todd is opening his second location in August of this year!

AndrewMary.jpgAndrew and Mary Elmasri: Andrew and Mary signed an Area Development Agreement covering 5 counties in Southern California, with their first store opening in Lake Forest, California! Doctor Andrew Elmasri of Lake Forest, California, is a managing partner of California Children’s Salons, LLC and President of CA Anesthesia of Laguna Niguel California. “We have a growing demographic of young families in Southern California, and we are excited to bring the unique concept Shear Madness Haircuts for Kids offers to this area,” commented Elmasri. “After visiting with management in Kansas City earlier this year, we feel like the opportunities for positive expansion is a great fit for our area.”

Jperkins.jpgJackie Perkins: As a former supervising manager of a Fortune 500 company in the Oil and Gas industry, Jackie was interested in more than just a business - she was looking for an opportunity to use her talents and business skills. Several of Jackie’s friends owned Franchises, which gave her added motivation to start her own business. Drawn to Shear Madness Haircuts for Kids for their fun and positive model, Jackie now has her own amazing store in the Humble/Kingwood, Texas area! Jackie is having fun with her new location and currently has her eyes on a location for her second location!

Picture 1Brenda and Eduardo Morales: Our very first Shear Madness franchise owners, this couple opened their first salon in San Antonio TX at the Village in Stone Oak in San Antonio, TX in November 2012. Brenda and Eduardo have faithfully endured many of the early franchising growing pains with good humor and a willingness to learn. Their store has steadily seen growth despite the tough competition in their area. Their birthday parties have been a very successful addition to their haircutting business. We are so grateful for this caring, enthusiastic, and extremely hard working couple.

michelle webMichelle and Tom Vick: This couple came to us in 2012 looking for an opportunity to grow our concept in a brand new market in Albuquerque NM. To our delight, Shear Madness in Albuquerque, NM opened in October 2013 with much local anticipation and enthusiasm! Their salon is steadily growing, and with the help of their Fantastic Staff they are successfully building a great reputation with their local people. They also own a construction company. Shear Madness provides diversity to their income.

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Elsy and Jorge Garcia : Owners of the Shear Madness at the Forum in San Antonio, TX, this couple moved to the United States from Monterrey, Mexico. Opening their first Shear Madness location while moving their family and and enrolling 4 children in school was challenging - but worth the effort. They have a super location in a high traffic area with fantastic stylists! Their store has been converted completely from a previous children's hair salon into a fantastic Shear Madness Haircuts for Kids!

erin signErin Nanke: Erin was a full time marketing executive for a large television station and owner of our new location which opened November 2013 in West Des Moines, IA! Her store sits across from Jordan Creek Mall in West Des Moines, and across from the popular local favorite Scratch Cupcakery. Partly due to her incredible location and partly to her mega marketing skills, this franchisee is building her salon into "the place to be" in Des Moines, Iowa! Erin also opened a second location in Ankeny, Iowa! We are honored to have such knowledgable and determined franchisees on our team.

Our Franchisees in McAllen TX: This young couple was super excited to open their first Shear Madness in McAllen, TX! They have a beautiful store that not only offers great haircuts - but cool retail too! It's definately the destination for lots of kids and their parents in the McAllen/Edinburg area. Be sure to check it out!

jimandjanonJanon and Jim Otto: This extremely hardworking husband and wife duo diligently work behind the scenes not only as Shear Madness franchisors, but as salon owners as well! They opened their first location in Lee's Summit, MO in May 2013, and have been successfully building their salon business since. This Madtastic couple sells, supports, oversees, and executes every aspect of Shear Madness Franchising, LLC. No detail is too big or too small for the Otto's. Jim and Janon strongly believe in the kid's hair salon concept and the future of Shear Madness.  The Otto's have just signed a lease to open their second location in Liberty, MO - so look for that in early summer!

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Paula Thurman (far right): The mother and founder of Shear Madness Haircuts for Kids, Paula Thurman has built her kid's hair salon and boutique concept to be what it has become today. As owner and operator for over 18 years, she is an expert when it comes to customer service, managing employees, payroll, retail, and many other salon related issues. Paula personally oversees all training for new franchise locations and their employees. She is committed to the success and vision of becoming the very Best Kid's Hair Salon Franchise - "The Standard by Which All Others are Measured!" Paula co-owns the original Shear Madness Haircut for Kids, Olathe, KS location.

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, how to grow your small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

Topics: kids salon franchise, salon franchise, franchise buyers, buying a franchise, franchise opportunity, what is a franchise, how to buy into a franchise, Small Business Franchise Information, business growth, franchise growth, evaluating a franchise, franchise ownership, business ownership

Seven Things Every Franchisor Should be Doing

Posted by Janon Otto on Tue, Feb 14, 2017 @ 17:02 PM

7things.jpgMany business owners will often take a look at their business and ask, "how can I grow?". Friends will look at them and say "Hey!  You ought to franchise!".  Sounds good - franchise your business!  Easy, right?!  Just find some people who want to do what you do, teach them to do it, and then sit back and collect all that royalty! Wow - So Easy!

WRONG!  Running a franchise is work!  It is running a business that is totally different than the business that you are franchising. If you're someone who is thinking of starting a franchise, or buying into one, you'll want to remember the list of the seven important things that the franchisor had better be offering their franchisees. If they aren't, then the system is not worth doing or investing in!

1.  Putting franchisee profits first!  

2.  Staying current with all marketing methods, evaluating them as they relate to the franchise business, and teaching franchisees about them.

3.  Continuing to develop the concept so that it stays up to date with the times and trends.

4.  Developing standards to help all franchisees evaluate their success or areas that need improvement. As an example from a salon business standpoint, this would be such relevant information as how many haircuts should a stylist perform in a given time period, how to figure out what to pay your stylists, what products to offer in your store, etc.?

5.   Developing benchmarks  for success.  How is each franchise doing compared to others in the system?  Are all franchisees given access to the best information?

6.   Continually developing new content that potential customers see as fresh.  Website, social media platforms, in store materials, etc.

7.   Constantly improving franchisee support - both access, systems, & communication.

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

Topics: salon franchise, franchise buyers, buying a franchise, how to buy into a franchise, Small Business Franchise Information, how to franchise, small business how-tos, growing a small business, franchising, franchisee support, franchise research, franchise growth, franchise ownership, why buy a franchise, franchise success

Four Basic Steps to Evaluating a Franchise System

Posted by Janon Otto on Fri, Jan 13, 2017 @ 14:01 PM

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New businesses are formed every day.  And businesses close their doors every day as well!  The chances of starting a blockbuster business on your own are small.  This is why the whole idea of buying a franchise business is a popular one!  Those businesses should have a track record of being successful, and should have systems in place that you can replicate. 

Running a business can be hard work, and it can encompass many challenges that most people have never encountered. But it's arguable that when you invest into a  franchise system, you have a greater chance of success. Plus, most  franchises (like Shear Madness Haircuts for Kids) do offer the advantage of a successful business history and scalability. However, as implementing a salon franchise system does take effort, you'll want to make sure all your questions are answered through doing a little research. 

How can you research a franchise system?  Because our expertise is in a salon franchise - we will address that situation directly, however most of these apply to any type of franchise system.

1.  Contact salon franchises, reach out to the franchisors, and compare business models!  Which one suits your interests?  Which one has the best opportunity for financial success, etc.

2.  Look at the Franchise Disclosure document and the Franchise Agreement.  Many people confuse these documents.  The Franchise Disclosure document lays out the facts about a franchise, how much it costs, the fees, history, current franchise locations, etc.  This document also lays out the details of the training that they offer - this is an important area to compare systems.  The more training, the better!  The Franchise Agreement is the document that you must sign to become a franchisee of the system.  Here is where the fine print details lay.  How is the Royalty collected, how can I advertise, what is my territory, etc.

3.  Talk to current franchisees.  These are the ones who have been through what you are thinking about pursuing.  They are free to tell you actually more than the franchisor can tell you!  The franchisor is bound by rules the FTC puts out about what they can and cannot say to any prospective franchisee.  But, the franchisees can tell you whatever they would like to tell you!

4.  Seek out a franchise business that currently has a long track record of success. Keep in mind that the franchise system itself may be younger than the actual concept itself.  Find out how long the franchisor has had a history with the concept itself.  Have they really figured it out before offering the franchise? For example, here at Shear Madness Franchising, we franchise Shear Madness Haircuts for Kids salons the Franchise system was started in late 2010, but the first salon has been inexistance since 1997!  

We have worked with our franchisees in growing their business, and truly want to help ensure sure they are on a path to franchise success. Why? Because we understand that having someone who can offer expert advice on growth and scalability is one of the significant advantages of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, business tips, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

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Topics: franchise, salon franchise, franchise buyers, buying a franchise, Business Tips, franchising, franchise research, evaluating a franchise, franchise ownership, business success, business skills, franchise success

The Big Red Flag of Franchising!

Posted by Jim Otto on Sun, Jul 17, 2016 @ 22:07 PM

Bigredflag.jpgPeople are requesting information about our franchise on a daily basis. The two most often asked questions I get are, “how much does it cost?” and “how much can I make?” These are questions that most interested franchise buyers have the right to know. If I may, I'd like to offer prospective buyers a question that would answer the other two and save everyone a lot of due diligence and research. You see, I think the most important question that franchise buyers should ask is, “How many of your locations have closed?”

Closing locations are the BIG RED FLAG of franchising. Why? Closing locations are a sign of several franchising problems.

Number one (and the one most people don’t ask enough) is that closings are caused because the franchise may not make enough money. This may not even be the fault of the franchisor, it’s just that it may not be a franchisable business model with enough demand from its customers. Remember: most franchising systems need several key components to be successful. The system must be easily taught to someone else, and that person in turn can teach it to someone else. Most successful franchising models create a recurring revenue model that continuous to expand and produce more and more revenue over time. That’s called scalability.

Number two is that closed locations can be a sign of poor support and training. Franchisors that don’t properly train and then support their franchisees usually suffer from lots of closed franchise locations. Running a business is hard and franchise systems that don’t help get their franchises “over the hump” and through the most difficult part of business, the startup, usually have closed locations.

So how do you know how many of a franchisor’s locations have closed?

The FTC requires that a franchise list all of their closings in the back of their Franchise Disclosure Document (also known as the FDD). If there are no closings listed, then make sure that you ask the franchisor to make sure. Under the FTC’s guide for buying a franchise, which you can find online, they'll say that if the numbers show that more than a few franchised outlets have closed, transferred to new owners, or transferred to the franchisor - then it could be due to problems with the franchsor’s support or because franchises aren’t profitable. 

This is not to say that there is a franchising system that exists with no closings. All franchising systems have locations that close. Running a business is hard and it takes lots of time, effort and perseverance to succeed, no matter how good the systems are. Plus, many people just lack the skill it takes to run a business. But if it were me, I'd always be sure to ask the question, “how many of your locations have closed?” Asking that one question will save you a lot of time and money!

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantages of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own  small business? We are one of the fastest growing kids hair salons and franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, business tips, how to grow your small business, or how to become a owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: franchise, salon franchise, franchise buyers, buying a franchise, franchise opportunity, how to buy into a franchise, Small Business Franchise Information, how to franchise, franchising, franchisee support, franchise research, haircare franchise, evaluating a franchise, franchise ownership, red flag, franchise success

Scalability & Franchising: Like Peanut Butter & Jelly!

Posted by Jim Otto on Mon, May 9, 2016 @ 14:05 PM

PBJ.jpgYou hear people talk all the time about scalability, but what exactly does that mean? I would recommend that you find out exactly what that means as it relates to the Franchise you are thinking about buying! If you are not buying into a “scalable” system, then what you might be saying is that you're content with NOT growing your business. For example, have you ever watched the TV series Shark Tank? In this show, one of the first question they ask is, "What are your revenues?" Another good question that they ask is, "What were your revenues last year?" They ask this, because what they really want to find out is if the model growing, if it's creating more revenue than it did last year, and if it's scalable. Scalability, the ability to grow revenues and expand on an ever increasing workload, is one of the main characteristics of a franchise system. This is where the link can be found between the systems that the franchise has in place, and how those systems function under the ever increasing revenue that is produced. There are lots of ways to measure scalability for lots of different business models, but here are some of the most important when it comes to franchising;
  • Is there a market for the service? Without demand for the product, how will you grow?
  • Can you teach someone else to do it? Scalability relies on the fact that whatever you are doing can be taught to some else who can then teach it to others.
  • Standardization: Can it be repeated successfully over and over, the same way, and continue to produce more and more revenue as it grows?
  • Recurring revenue: I would venture to say that very few franchise models can survive without services or products that meet a need and require customers to come back again and again to get them.

It's a fact that running a business can be hard work and encompasses many challenges that most people have never encountered. But it's arguable that when you invest into a salon franchise system, you have a greater chance of success. Plus, most salon franchises (like Shear Madness Haircuts for Kids) do offer the advantage of a successful business history and scalability. However, as implementing a salon franchise system does take effort, you'll want to make sure all your questions are answered through doing a little research. Contact salon franchises, reach out to the franchisors, and compare business models!  You'll also want to take a look at the Franchise Disclosure document, the Franchise Agreement, and talk to current franchisees. Seek out a franchise business that currently has a long track record of success. Keep in mind that the franchise system itself may be younger than the actual concept itself.  Find out how long the franchisor has had a history with the concept itself.  Have they really figured it out before offering the franchise?

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons, and we have worked with our franchisees in growing their business and making sure they are on a path to success. Why? Because having someone who can offer expert advice on growth and scalability is one of the significant advantages of franchise ownership! And simply put, scalability as it relates to franchising allows you to consistently grow your revenue in the future, just like the Sharks on Shark Tank like it to!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: salon franchise, buying a franchise, how to buy into a franchise, how to begin a business, how to franchise, franchising, franchise research, franchise growth, evaluating a franchise, scalability

How to Find a Successful Franchise System!

Posted by Jim Otto on Thu, Apr 14, 2016 @ 14:04 PM

successfranchise.jpgOk, so here’s the deal, according to a recent article I read, a new franchise starts in the United States about every 8 minutes. There are several things that bother me about this trend. Number 1 is that many new concepts have no history of operating successfully, so how does a business know that their systems works and can be taught easily to franchisees? Furthermore, without going through all kinds of economic environments and all the various issues that a business can face over a long period of changing business climates, how do you know if the concept will stand the test of time? One of the biggest advantages that I see of buying into a franchise is the “benchmarking” that they are able to do for a franchisee to make sure they are on pace to succeed - and those metrics only come from watching a business over a long period of time. If a franchise can’t show you a track record of success, don’t risk trying to create one for them! 

Number 2 (and this one really bothers me), is how many franchisors are out there selling franchises without actually running the concept. Heck, some franchisors out there have never even run their own concepts successfully. You will hear things like, “we are too busy running the franchise system and supporting our franchisees.” To that I've got to say, if your concept is that difficult to run, then you probably shouldn’t be franchising. And secondly, guess who is testing new ideas for the franchise system? You guessed it, the franchisees and not the franchisor. Look at some of the most successful franchise systems, like Buffalo Wild Wings - who runs about half their stores on a corporate basis. This is the same with Panera Bread! Even McDonald’s owns half their locations. We wouldn’t spend our money on a franchise where the Franchisor doesn’t own and run the concept successfully, so why would you?

It's a fact that running a business can be hard work and encompasses many challenges that most people have never encountered. This is why a strong case can be made for opening a salon franchise, as many offer the advantage of a successful business history. However, even getting a salon franchise off the ground takes effort and careful analysis when researching franchises.  Be sure to contact franchises and talk to the franchisors, look at the Franchise Disclosure documents and the Franchise Agreement, and compare business models. For example, Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores providing franchisee support, and have seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a businesses before, having someone who can advise them is a significant advantages of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: salon franchise, franchise buyers, buying a franchise, successful franchisees, franchisee support, franchise research, evaluating a franchise

Inhibitors to Franchise Success - Six Major Considerations

Posted by Janon Otto on Thu, Mar 10, 2016 @ 13:03 PM

whyfranchisefailDespite franchising being a safer way of doing business, it doesn't mean that it's risk free! Because of this, it's important when researching franchises to carefully look at your options, and find out which franchise systems could cause you major problems over the long run - and which franchise systems will provide you with a great formula for franchise success! Below are some of the top problem areas in why a franchise might struggle.

1.  Lack of Systems: Franchising is all about systems. Being able to replicate a successful franchise system is what makes a business franchiseable. An ethical franchise has everything documented and systemized so that it can easily be passed on to others for successful implementation. If a business doesn't have any systems and instead relies only on the skills of individuals within the business, then it shouldn't be franchised. However, some businesses will ignore this and try to franchise their business anyway. Unfortunately, these companies usually are only interested in a quick buck, and aren't overly concerned in who may or may not have the required skills for the successful operation of the franchise.

2. No Track Record: A business can only be franchised if it has a track record. We're often amazed at the amount of people who have an idea for a franchise, but then don't actually have a business! Remember: the business comes first - it's not conceived at the same time as the franchise! Those usually wanting to start a franchise without having a business are again looking to make money fast. Make sure that the franchisor has an established track record of running a business, along with a great reputation of success in franchising!

3.  Location: Half the battle of owning a successful franchise is finding the right location for your business. And depending on the nature of your business, not all franchisees need to be in a city center location or shopping mall. However, a good franchisor will help you study local demographics and work with you to find a great location.

4.  Lack of Marketing: Good franchisors will spend money on promoting the brand nationally as well as in the local area. Ask the franchisor about their marketing activities, and what they plan on doing to help gain recognition and awareness for your franchise. In today's environment there are many ways a franchisor can help market your business in your local area, if they don't plan to help you with that it is another red flag.  A franchise system should have data on local marketing efforts of other franchises in the system, access to that information saves you lots of time and money!

5.  Competition: Check out the competition for your franchise in the local market. If there isn't any competition, there might not be a demand for the product - which may result in it not having much future market potential. On the other hand - you may have discovered the perfect franchise for your area!  There may be a real need for this business, and being first to market can be a great advantage for you.  Additionally, if there's too much competition, introducing a new franchise might be a struggle as well. Be sure to look into markets similar to your own where the franchise is operating in order to judge how well it might do in your local area.  A good franchisor should have access to information that can help you decide whether the competition factor in your area is a plus or a minus.

6.  Insufficient Funds: One of the biggest reasons franchises can fail is that the franchisee has under-estimated how much money is needed to buy and run the franchise. It's not just about having money for the investment, but about the costs you'll incur when running the business. For example, how will you plan on paying staff salaries or having enough for supplies? If your franchise business is not making money initially, you'll need to make sure you have anough money for day-to-day operating costs, as well as paying your own bills. Over-estimating what you need is a good way to calculate the cost of running a franchise.

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

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Topics: salon franchise, buying a franchise, franchise opportunity, Small Business Franchise Information, business growth, franchising, franchisee support, franchise research

Why Professionals Like Franchising

Posted by Matthew S on Fri, Feb 12, 2016 @ 12:02 PM

professionalfranchiseProfessionals who have spent numerous years working in the corporate world sometimes will find that they’re ready for a new challenge. After researching their options, many of these career shifters are choosing franchising. Why? Well, usually it boils down to people simply wanting to be their own boss, and being able to more capably utilize their unique skill-set to build wealth. They also realize that starting a business from the ground up is hard!  Investing in something that has most the kinks already worked out is a real advantage.  And even though running a franchise business offers many advantages over simply starting a business on your own, there’s still some unique challenges that potential franchisees might want to consider. Following is a list of some of those challenges an individual might want to think about before making the leap to owning their very own franchise business!

1. The Comfort of Corporate Structure: Many professionals who have worked in the corporate world are used to the structure the company provided. For the most part, they know when they are supposed to be at work in the morning, and when they’ll be heading home in the evening. They also know who their boss is, what’s expected of them, and who to talk to in order to appropriately delegate certain tasks. However, when an individual becomes the owner of their own franchise business, work schedules, decisions and responsibilities are pretty much up to them. Some might like this challenge, but for others it might be a little overwhelming. However, working within a proven franchise system helps significantly in this area, as the new franchise business owner won’t be going at it alone.

 2. Colleagues and Mentors: There’s a lot to be said for having colleagues and mentors who can relate to the challenges of work. And sometimes, a new business owner might feel like the support network they might have had in the corporate world just isn’t quite as strong now that they are out on their own. Because a business owner is responsible to the success of their business, it can be easy to feel insecure or get a little down-in-the-dumps when things may not go as well as hoped. But again, with franchising, fellow franchisees within the system are available to provide help and possible recommendations.  The franchisor also knows that this is very common with franchisees - most will walk the new owner through all of this with confidence built on years of experience.

3. Risk: Risk in business is always a factor, regardless if an individual works for themselves or for a company. However, the risk associated with running a business can be quite a bit different than the risks involved with working for someone else. For example, individuals who work for a company know who they have to keep happy in order to maintain a job. However, when one is working for themselves, risk can entail the failure of their business. Because of this, franchising can be a good way to lessen some of the risks associated with running your own business.

4. Working in Marketing: Some people might think that getting into running their own business means that they’ll spend a lot of time working on whatever product their business offers. However, the truth is that many small business owners spend a lot of time working on marketing the business itself. For the small business to succeed, customers will first need to discover what it is the business offers, where it is located, and value it enough to come back. Of course this requires having a great looking store with an outstanding product. But it also requires marketing what the business does in order to encourage customers to come in and purchase what is being offered. With a franchise business, often times graphics and marketing services (ads, e-blasts, social media support, etc.) will be provided, so the business owner will certainly have a big advantage over trying to do it ALL on their own. But they will still need to figure out the best ways to market to their immediate community.

5. Professional Reinvention: Switching from working in the corporate world to working for yourself will naturally involve some change. And as detailed above, there’s certainly some unique challenges involved with this change. However, owning a franchise business means that the franchisor will have a tried-and-true system in place, with many resources available to help educate and anticipate changes that might affect the future of your business. Sure, change is a part of life, but through franchising you can rest a little easier in knowing you won’t have to go through changes alone!

Here at Shear Madness Haircuts for Kids Franchising (a salon franchise for kids), we work hard to share our many great resources for small businesses, marketing strategies and business experiences so that our franchisees will have the tools to succeed! If you've ever asked yourself, "What is franchising?" or would like to know more about how to own a franchise, please click below!

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Topics: kids salon franchise, salon franchise, franchise buyers, franchise opportunity, what is a franchise, how to buy into a franchise, Small Business Franchise Information, how to franchise, successful franchisees

How to Grow a Business During Slow Periods: Another 15 Great Ideas!

Posted by Jim Otto on Thu, Dec 3, 2015 @ 10:12 AM

Slowbusiness2Are you wondering what to do when business gets a little slow? If so, here's another 15 great ideas on how you can grow your business when things might not be as busy as you'd like! (See our prior post: How to Grow a Business During Slow Periods: 15 Great Ideas! for even more awesome tips!)

1. Flip your retail – Ok, we heard that “Ugh!” But you can do this in less than eight hours. Your store will look new and different, and research proves that it increases sales! Ever go into your local Macy’s or JC Penney’s? Moving retail is a constant.

2. Look for patterns – When business slows down make a note of it. Consumer trends and buying moods are a big part of business and the more you can track them the better you can prepare.

3. Keep a positive attitude – It’s a heck of a lot more fun when the cash register is ringing and your store is busy. Just remember slow times are temporary. Have you ever walked into a business during slow times and you couldn’t find anybody to help you, and when you did they acted like they had just woke up from a nap? Keep your store upbeat and the positive energy flowing!

4. Read a book on business – There's lots of great books out there on building a business. Reading good books can give you the inspiration that you need just when you need it!

5. Plan for the Future – Start brainstorming now. What are you going to do when your business picks back up, and how are you going to make them all loyal customers? Where could you market that you currently aren’t marketing to?

6. Teach your staff to upsell – When was the last time you went over the fine art of upselling products to your staff? We have lots of tips and techniques on when to, and when not to upsell to your customers!

7. Build more personal business relationships – Do you know those individuals in your community that have been where you are, succeeded in a big way, and now have the time to share their recipe for success? We are constantly meeting with people like this and our Board of Directors is full of them. They are just waiting to play it forward, make the call.

8. Recruit employees – Speaking of our board, one of our board members is a Director of Franchise Development for a large national sub sandwich chain. They have a motto, “We are Always Hiring”. Make sure that you are always looking for people who you would want to join your team!

9. Create partnerships that you can cross market with –Remember when you started your business and you had all those businesses that you were going to cross market with? As time goes by we become more lax in this. When you're slow, it's always a good time to review and look for new businesses/partnerships in your area.

10. Review your procedures – Take a little time to review your current procedures and see if there's any areas that might need improvement. Come up with new ideas and procedures that might help to meet the needs of your customers in an even more effective way!

11. Teach a class – Speaking of playing it forward, do you know that YOU are the entrepreneurs in your community? Call your local community college and volunteer to teach a class. You took the plunge, others are thinking of doing the same. The more people that know you and your business, the better.

12. Host a contest – I was recently in our local Office Max and a group of teens ran in and asked the person behind the front desk, “Do you have an extra nametag with an Office Max name on it? If so, can we have it? We're on a scavenger hunt for a free sandwich at Chik-Fil-A!” Not sure how much extra business they were getting out of it, but they were sure having fun! And isn’t that the idea?

13. Build rapport with your team – People, Process, Product. Marcus Malonis , the man in the middle of the popular hit series “The Profit” says all successful businesses run in this order. If you don’t have the right people in place your business is doomed. Do a team building activity, have a cook out, get to know your employees on a personal level. They are the life blood of your business!

14. Get some exercise – Business is consuming, if you are not careful it can consume every bit of your thoughts, your time and zap your energy. Take a walk, join a Yoga class, go dancing. It will clear your mind and make you feel better and most importantly take your mind off your business.

15. Spend more time with your family – In Michael Seid’s book, “Franchising for Dummies” he lists the Ten Keys to Franchise Success. Number three is: don’t neglect your loved ones. He stresses the importance of spending time with your family. Life is short, so be sure to use your slow times to spend time with the ones that you love.

So even though business may not be busy - you sure can be!

Interested in learning more about one of the best kids salon franchise systems out there? As one of the fastest growing kids hair salons in the industry today, we're working hard to share our many great resources, marketing strategies and business tips so that our franchisees will have the tools to succeed! If you're interested in learning how to become a successful owner of your own childrens salon franchise business, please click below or call 1-888-98 GONE MAD!

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Topics: kids salon franchise, salon franchise, franchise opportunity, the salon business, Business Tips, marketing strategies, business growth

Growing Your Small Business

Posted by Matthew S on Fri, Sep 18, 2015 @ 10:09 AM

businesssuccessRunning your own small business can be a difficult, yet extremely rewarding time in your life. Not only does it take being able to understand market demands, but it also means having a small business plan (a process and product in place) that will support the business, as well as provide an income for the owner. While many potential small business owners may have a great idea for a business, business growth and long-term success requires being able to be focused, disciplined and at times - an out-of-the-box thinker! Below are some of the essentials that can help your small business build success.

Branding: Because your brand is what's special and unique about your business, it's important to recognize the importance that the careful cultivation and maintenance of this brand might have for the sustainable growth of your small business. For example, if a customer doesn't feel they are getting a positive experience from the service your business provides, they'll simply go somewhere else in search of something better. Some of the ways you are able to build brand awareness is by knowing who your audience is, inspiring that target audience, and making sure to foster a positive emotional brand connection with the public. You'll also want to make sure your employees understand and are motivated by what your brand represents, as their enthusiasm (or lack thereof) may be passed onto a customer.

Great Marketing: Creative Marketing, when combined with a unique brand, can help your small business succeed! Once you've identified a particular service that your customer will respond to, you can get the word out through generating great marketing content. Newspaper ads, ads on social media, and running a blog or social media site can all be ways to help get the word out about whatever exciting product or service you have. You'll also want to be sure to create cool and creative marketing materials that reflect your brand identity, and are well designed so as to convey an image that your target audience will respond to.

Repeat Sales: Even with awesome marketing and a unique brand, your small business must be able to encourage your customers to eagerly return for whatever it is your business provides. This requires the careful design and identification of products and services that excite and motivate your customers to return to your business. For example, in the kid's hair salon business, Shear Madness Haircuts for Kids encourages repeat sales through providing haircuts, birthday parties, spa services, and the operation of a kid's boutique that always features exciting new products.

Utilizing Technology: Technology is not always easy to implement and maintain in our fast-paced world, but many small business owners often find themselves benefiting greatly through the utilization of technology to help manage their business. If a small business owner identifies a need, chances are there's a technological option that can help fulfill that need. As an example, Shear Madness Haircuts for Kids uses technology to stay in communication with their customers. They also use the internet to stay in contact and provide support to franchise owners who are located in many different parts of the United States.

A Mindset for Success: As stated at the introduction of this post, running and growing your small business can be an extremely difficult (or stressful) challenge. Because of this, sometimes business owners can get so busy trying to keep up with building the success of their business that they forget about their own needs, or even the needs of their family. However, if you're not maintaining your health or a happy state of mind, your business will surely suffer as a result. So be sure to invest the time to take care of you and your family through working hard when necessary, but also having plenty of time each day devoted to spending time de-stressing and enjoying life.

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: salon franchise, kids salons, franchise buyers, Small Business Franchise Information, how to franchise, small business how-tos, growing a small business, nourishing success, franchisee support