Understanding Your Biggest Fixed Business Expense

Written by Jim Otto

In franchising a lot of time and effort goes into researching the best opportunity. If the franchise system that you are looking at has at least some track record and history of performance, you'll discover on close examination that they'll have over performing locations, average performing locations, and under performing locations. The list of reasons that this happens is a mile long. But with "location" as usually being listed as one of the top reasons that a franchise fails, make sure that the franchise that you are buying into has a model for picking a location that has proven track record of increasing your chance for success. 
 
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5 Amazing Customer Service Tips

Written by Jim Otto

Customer Service is one of those things that might sound easy on paper, but can sometimes be a lot more difficult to remember or implement effectively when you're interacting with your customer in person (or over the phone). Following are five recommendations that Shear Madness Haircuts for Kids (an award winning kids hair salon franchise system) has learned over the many years that we've served thousands of customers with a smile and the help they not only deserve - but have come to expect!

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What's Wrong with this Picture? Choosing a Franchise Location!

Written by Jim Otto

Our world headquarters is located in beautiful Johnson County, Kansas. Not far from our corporate office lies the busiest restaurant in the community, Nick and Jakes. It's located in the heart of Overland Park, Kansas on one of the busiest streets in town. With the high incomes of the local population and great visibility, this location seems like a no brainer!
 
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Millennials and the Importance of Marketing Online!

Written by Jim Otto

We think the best way to prepare for future marketing trends is to study the behavior of the demographics that will soon be the dominant buying power! Our goal as a franchising system is to stay ahead of this trend, and help our franchisees create creative marketing strategies to connect to our target market now, and in the future. But this is something that applies to all businesses and their owners  (who are looking for ways to be even more successful in their communities) - not just kids haircutting salons!

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4 Keys to Business Success!

Written by Jim Otto

While running your own business can be a difficult challenge, it can also be one of the most rewarding experiences that life has to offer! Not only does it take being able to understand market demands, but it also means having a viable small business plan (a process and product in place) that will support the business, as well as provide an income for the owner. While many potential business owners may have a great idea for a business, business growth and long-term success requires being able to be focused, disciplined and at times - an out-of-the-box thinker! Below are 4 keys that can help your business or franchise location build success.

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