The Perception of Your Franchise - Awesome or ??

Posted by Jim Otto on Wed, Aug 23, 2017 @ 15:08 PM

perceptionnew.jpgHow your business is perceived by your customers and potential customers will most likely determine your businesses success or failure. Let me clarify. Perception is defined as, "the state of being or the process of becoming aware of something through the senses." So let me give you an example of that in business terms.
Recently I was in Hawaii at an outdoor shopping center and I was really hungry. I was looking at two restaurants. One was a sub-sandwich shop, and next door was Big Bubba's Burgers. I knew I could walk right into the sub-shop and up to the counter to immediately order. But getting a burger at Big Bubba's was another matter. The line snaked out the door and down the sidewalk! As my stomach growled, I got in line at Big Bubba's. Why did I react that way?  My senses, the line out the door (sight) and the smell wafting from inside (smell), told me that no matter how hungry I was - Big Bubba's was worth the wait. My perception of how good a Big Bubba's hamburger was going to be overcame my need to satisfy the immediate need of my hunger!
So view your business from your customers eyes. what does your customer see about your business when they look on-line? How is your phone answered? How are they greeted at the door? Are satisfied customers walking out to tell their friends about their experience?  Build a great perception of your business, and chances are you will build a great business. The bottom line is, your business is either going to have a killer perception - or a bad perception is going to kill your business! Good luck on building a GREAT perception!
Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

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Exploring a Children's Salon Franchise

Topics: the salon business, Small Business Franchise Information, how to franchise, Business Tips, small business how-tos, growing a small business, business growth, franchising, business success, business skills, franchise success, business ownership