7 Tips for Successful Blogging

Written by Jim Otto

Writing and maintaining a blog may take a little extra time out of your day, but it’s also a low cost means to advertise, educate and facilitate trust with existing and potential customers! Each and every post that is written gets published as its own indexed page on your web site. The more pages you have, the more opportunities you have to get found online! But, it’s also important to understand that even if you take the time to create a blog – it may not create the response you’re hoping for. What you are offering through a blog must be compelling, look professional and be well written, or people will quickly move on to greener pastures.

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10 Reasons to Invest in a Hair Salon Franchise

Written by Jim Otto

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'Gorilla' Marketing Strategies - Tips for Wild Success!

Written by Jim Otto

We all know that marketing and advertising has changed greatly over the past decade, and keeping up with these changes while growing a business (like a kids salon franchise) can be a challenging feat. Reaching your target audience is key when developing strategies on how and where to spend your advertising dollars. 

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Salon Franchise Owner Erin Nanke and Des Moines Marketing

Written by Jim Otto

Developing a children's salon franchise into a thriving business requires a lot of time, hard work, and the use of effective marketing. Sometimes overlooked, marketing a business to your community not only can be a way to exercise creativity and have fun with your staff - but also helps generate a positive and exciting image to your audience! 

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Albuquerque Shear Madness Salon Franchise voted Best of City!

Written by Jim Otto

Albuquerque Salon Franchise Shear Madness Haircuts for Kids was recently voted by readers as Albuquerque The Magazine's Best of the City for 2014! The magazine, which serves as a schowcase for Albuquerque's most interesting people and places, explains that for 10 years the Best of the City award has allowed readers to vote on their favorites in order to "find the newest, the coolest, the most interesting, and most exciting things about Albuquerque."

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