7 Tips for Successful Blogging

Written by Jim Otto

Writing and maintaining a blog may take a little extra time out of your day, but it’s also a low cost means to advertise, educate and facilitate trust with existing and potential customers! Each and every post that is written gets published as its own indexed page on your web site. The more pages you have, the more opportunities you have to get found online! But, it’s also important to understand that even if you take the time to create a blog – it may not create the response you’re hoping for. What you are offering through a blog must be compelling, look professional and be well written, or people will quickly move on to greener pastures.

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10 Reasons to Invest in a Hair Salon Franchise

Written by Jim Otto

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Career Change Advice: Buy a Business or Franchise?

Written by Jim Otto

Buying any business or franchise can be an exciting and rewarding adventure, but success won’t come overnight! You’ll likely spend a great deal of time, energy and financial resources in order to help ensure the success of your business. And in a way, because you’re making such an important investment, you’ll find yourself putting a little bit of “you” into your business too. Therefore, it’s good to take a step back before starting the whole process and ask yourself the following: Does the franchise you are considering really fit with who you are as a person?

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Salon Franchise Owner Erin Nanke and Des Moines Marketing

Written by Jim Otto

Developing a children's salon franchise into a thriving business requires a lot of time, hard work, and the use of effective marketing. Sometimes overlooked, marketing a business to your community not only can be a way to exercise creativity and have fun with your staff - but also helps generate a positive and exciting image to your audience! 

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Employee Retention Strategies for the Good Salon Employee

Written by Jim Otto

Are you exasperated with stylists who show up late, demand more pay, don't take a lot of pride in their chosen field of work, complain about not getting enough hours, and neglect to educate their clients on products? The list could go on and on. But one thing is true. The perfect employee or stylist doesn't grow on trees, nor do they just come walking through the door (except maybe once or twice in your career…if you’re lucky). So, it’s up to you to mold the staff you have into the “perfect employees”.

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