An Interview With Our Amazing Franchisee, Jackie!

Written by Jim Otto

 
We're so excited to shine a spotlight on one of our incredible franchisees, Jackie, the owner of the Shear Madness salon in Humble, TX!
We appreciate all of her outstanding achievements as a salon owner and the impactful contributions to the youth in her community! We asked her a few questions about her journey so far and here's what she had to say:
 
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Why Knowing Your Local Market Is Essential: 3 steps to increase your odds of finding a great location!

Written by Jim Otto

When you are getting ready to open your new business finding the right location is your first major decision, and one that you need to get right.  You probably have heard the saying location, location, location, that may be even more true when finding a location for your new business. We are going to focus on retail and service businesses and three things you need to do to find your ideal location 

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The Top Four Traits of Successful Franchisee Owners

Written by Jim Otto

As a franchisor we are constantly looking for people who have the right qualities to make successful franchisees. Without certain business skills and the desire to succeed and work hard, your chance of owning a successful franchise operation is greatly diminished. We have identified the following four traits as MUST haves:

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Your Employees Have To Have These Two Things

Written by Jim Otto

Every business wants to build the dream team with their employees. The way to do that is to find someone who has these two qualities! Let us help you nail down those two personality traits that will take your business to the top!

When you buy a franchise there are lots of things that the franchisor will teach you. The systems that a franchise has and how well you follow those systems may ultimately be the difference between your success or failure. One area that you will have the most control over is your staff and employees. Your franchisor will help you with build-out, initial and on-going training support, marketing, even guidance on getting to break even and beyond, but you will have to manage your staff. Your Human capital is one of the most vital parts of your franchise operations for a number of reasons. Your employees deliver your product, they are the face of your business, they create the fabulous experience that brings your customers coming back, they create those little interactions that make your customers think, " Wow, this company really gets me". Developing a great staff doesn't happen over night, it takes time. Additionally, if your new hires don't have the following two attributes, getting your franchise to where you want it to be is going to take longer than planned. 

* A Work Ethic -  You can't teach someone to have a work ethic. Work ethic is a tricky thing, some people have it out of need, they have a family and need to support and provide for their family. Some people learned it from there parents and are modeling it. But one thing is for sure, if you are going to put together a great team, having employees with a good work ethic is critical. 

* Attitude - I have heard people say, "That person needs an attitude adjustment”, and you know I have seen that work, but only on a temporary basis. You know what behavioral psychologists will tell you, past behavior is the best predictor of future behavior. Companies spend a great deal of time and money working with and trying to fix people with bad attitudes. Find people with a good attitude about your company right from the beginning, nurture and train them, show them there valued, and your people will work together as a team. 

Getting your staff to work together as a team to create a fantastic customer experience is crucial to your franchises success. During the interview process you can ask questions that will give you clues on whether your candidate has these two important attributes. You are going get to where you want to go a lot faster if you can find candidates that have these two attributes. 

 

Make a Positive Difference TODAY

Shear Madness Franchising franchises our award-winning Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen! When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

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The TWO Most Important Words in Franchising

Written by Jim Otto

When starting your business, you have to think about about a lot of different components. But when it comes to specifically, what your business is going to and who is going to be your target market, you need to get very specific.

When you buy a franchise you may think that you know who your customer will be, "women, between the age of 22 and 44".  However, if you want to have a really successful franchise business you have to go a lot further then that. You have to know your Core Customer, and then you have to Zero in on them. 

Create a vivid picture in your head of what your most valuable customer looks like and keep this virtual person clearly in your mind. Define that customer in a "who" statement, a who statement is designed to create a clear, defined and definitive picture of who your core customer is. 

As an example if you were wanting to own a chain of high end tanning salons your who statement may read something like; An image-conscious single women who wants to look and feel better with little investment in time and money. 

By clearly defining Who your core customer is, you can now turn to the all important subject of What your business does.  Knowing your Core Customer and zeroing in on them is the real difference between owning an average location or one that sets the pace for the system! 

Make a Positive Difference TODAY

Shear Madness Franchising franchises our award-winning Shear Madness Haircuts for Kids salons  (FranCompare™ Best in Child Hair Care). We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen! When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

💌 Sign up for our customer newsletter for all the coupons, updates, and fun updates!

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