Oh - thinking of starting your own salon business?
In Franchise systems there is a rule of thumb. Twenty percent of your franchisees will be great, sixty percent will be average, and twenty percent will be underperforming locations. Then within that top twenty percent there will be a few superstars.
SO MANY!! In the franchise world there are a plethora of options. Choosing between categories alone can be a challenge! However, one category that many times is worth evaluating is salon franchises. Why you ask? Well, everyone needs a haircut now and then. Most sectors of the salon industry are recession resistant, and it does not appear that the internet is going to be able to replace haircuts anytime soon!
Attention Entreprenuers : Reinventing your Career is Easier than you Think
Buying an existing business such as a franchise, is one of the smartest choices today's entrepreneurs can make. Let's face it, MOST new start up businesses FAIL within the first year. Why is this? Let's be brief:
Income, Lifestyle, Brand & Equity
I recently attended a webinar hosted by Lisa Powell, the Marketing Resource Manager for The Entrepreneur's Source. “In a Commoditized World Make Your Brand Stand Out!” Over 30 proffessionals attended the meeting and discussed the importance of Brand Differentiation in today's franchise market. When it comes to attracting, engaging, and closing sales, having a substantial and attractive Brand becomes imperative. There also was discussion of the challenges many franchisors encounter when it comes to gathering leads, making sales, and standing out among your competition. Let's face it, most every potential franchisee has already heard all about 'developed systems, excellent training, and benefts of the model'. So we are left asking, what DO today's potential franchise buyers want? Many franchise prospects now are making a career shift, perhaps because the job they've worked their entire lives no longer exists or is no longer fulfilling. Many franchise prospects are looking for a career that can meet their income and lifestyle objectives in a fresh and sustainable way. Most importantly, they are looking for a business that fits in with their lives, families, personal and professional goals.
