Income, Lifestyle, Brand & Equity

I recently attended a webinar hosted by Lisa Powell, the Marketing Resource Manager for The Entrepreneur's Source. “In a Commoditized World Make Your Brand Stand Out!” Over 30 proffessionals attended the meeting and discussed the importance of Brand Differentiation in today's franchise market. When it comes to attracting, engaging, and closing sales, having a substantial and attractive Brand becomes imperative. There also was discussion of the challenges many franchisors encounter when it comes to gathering leads, making sales, and standing out among your competition. Let's face it, most every potential franchisee has already heard all about 'developed systems, excellent training, and benefts of the model'. So we are left asking, what DO today's potential franchise buyers want? Many franchise prospects now are making a career shift, perhaps because the job they've worked their entire lives no longer exists or is no longer fulfilling. Many franchise prospects are looking for a career that can meet their income and lifestyle objectives in a fresh and sustainable way. Most importantly, they are looking for a business that fits in with their lives, families, personal and professional goals.