Franchise Warning! Are You Getting Sold or Recruited?

Posted by Jim Otto on Tue, Nov 15, 2016 @ 15:11 PM

warning.jpgCandidates often ask me why we pay for all their expenses when they come to Discovery Day to see our award winning children’s salons. Well, first of all that isn't quite accurate, as we do ask our best candidates to buy their own plane tickets (that way they have a little “skin in the game”). But other than that it’s pretty much on us. Now don’t get me wrong, there is some qualification that goes on and candidates that come into see us take our free no-obligation webinar, and have sent us some financial information that we check out. We don’t feel like it would be a prudent use of company funds for us to treat candidates to a  hotel on Kansas City’s Country Club Plaza district if they weren’t financially qualified to join our system. But for those that meet our qualifications, we do feel like Discovery Day is an important part of the process.

Franchising, more than any business I can think of, is a relationship driven model. The Franchisee relies heavily on the experience, knowledge, training and systems of the franchisor. In turn, as the franchisor, we are looking for people who will work hard, follow our proven systems and expand our brand. When that relationship works like it's suppose to, both sides benefit. Or putting it another way, it’s a “win-win” situation!

All this takes me back to whether you are being “sold” a franchise, or being recruited to join a brand. Franchisors that are out there only to sell franchises typically are looking to collect franchise fees and will sell a franchise to anyone who will buy. They are typically focusing on “quantity” instead of quality and turn a blind eye to marginal candidates. At Shear Madness our focus is on franchise “recruitment”. We want our candidates to match our profile, culture, and generally want them to be the type of people that have the same values as we do. We want our tag-line, Where Every Child Matters to really mean something to them. Understanding our culture is the starting point to a long happy marriage of franchise and franchisor, which is truly a ‘win-win” situation.

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own  small business? We are one of the fastest growing kids hair salons and franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, business tips, how to grow your small business, or how to become a owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

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Topics: franchise buyers, buying a franchise, Shear Madness Haircuts for kids, how to buy into a franchise, successful franchisees, nourishing success, business relationships, franchising, franchisee support, franchise research, why buy a franchise, brand building

In Business, One is the Loneliest Number!

Posted by Jim Otto on Tue, Sep 13, 2016 @ 16:09 PM

lonelybusiness.jpgWhen starting a new business by yourself, sometimes it might seem like doing your own research and going at it alone is the most attractive option. But ultimately, this might not be a good idea. Not only could you possibly be doing the wrong research and making investments that might not be financially profitable over the long run, but you just might not have all the necessary information at your fingertips that can help ensure business success! You've probably heard the phrase, “You don’t know what you don’t know”. Well, once when I was out of work I went to a job fair for a major pharmaceutical company. There were perhaps around 200 people in the room, and the meeting started off something like this, “all of you who have experience in the pharmaceutical industry get on this side of the room, and everyone else stay where you are.” Needless to say, I never interviewed that day. You see, that company knew there was no substitute for experience, no substitute for having "been there, done that”, and no substitute for having to start all over training someone to learn the pharmaceutical industry.

Let me offer you a solution. Let me tell you about a way to shorten your learning curve, save yourself all that research, stop yourself from making mistakes that someone else already made, and thinking that you know how things work when you really might not. It’s called Franchising. You see, someone else has already made all those mistakes that you are about ready to make. Someone else has done all that research. Someone else had those same wrong thoughts that you think will work, but they really don’t! That same someone, or group of someones will teach you how to succeed at a much faster rate. Why? Because they have already “been there and done that”. Put another way, by going alone - how long will it take, how much money will you spend, and how many mistakes will you make before your business must close it's doors or succeed? 

Don’t get me wrong, there are a few rare people out there who can start a business from scratch, and lo and behold it succeeds. Biz Stone, the Co-Founder of twitter is one of those. He says that, “timing, perseverance and ten years of trying will make you an overnight success”. But why would you do that when you can “pay” for a system that works and gets your business up and running at a much faster rate? That's why one is the loneliest number in business! You are either going to be in business by yourself, or you're going to have the support, systems and people to guide you. At the end of the day, what side of the room do you want to be on?

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own  small business? We are one of the fastest growing kids hair salons and franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, business tips, how to grow your small business, or how to become a owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: franchise buyers, buying a franchise, Shear Madness Haircuts for kids, what is a franchise, small business how-tos, growing a small business, nourishing success, franchising, franchisee support, franchise ownership, why buy a franchise