Is a Kids Hair Salon Franchise a Good Investment?

Posted by Jim Otto

goodinvestmentIs there really room in the lucrative hair care franchise market for a Kids Hair Salon Franchise? And for that matter, is the hair care franchise industry a good place to invest your franchise dollars? Because let's be honest. There's already a number of low cost family hair salons out there - perhaps some that currently operate within your own community. But what about children? Can this potential for profit within this hair care segment really be there? For the individual investigating franchise opportunities, these are valid questions that are good to consider.

The Unique Opportunities of a Kid's Hair Salon: Following are some reasons why the Kids Salon Franchise continues to be one of the more unique opportunities you might want to explore in the months ahead!

  • While the hair care industry is recession resistant, some of the areas that have been hit the hardest in the recent economic downturn are the high end salon services. Since the childrens salon model doesn't really cater to this segment, they haven't been as affected.

  • Because parents want the very best for their kids, they'll often seek out professionals who not only understand and know how to work with children when it comes to hair care - but also understand the importance in helping children feel great about themselves! And you've probably heard it said before, but it's true! As the Kid's Hair Salon niche is underserved, there's a lot of untapped potential for this salon specialty within many communities. 

  • When talking about salons, there are usually several different types that come to mind. For example, there's the High End Salons (where the client follows the stylist and stylists work on a commission basis), Low End Salons (walk-in salons where clients aren't really loyal to a stylist or to the salon - it's all about convenience), and Booth Rentals (a salon where the stylists rent the space and makes their own appointments, etc.). a kids salon must be designed speciallfy for children (stylists tend to be employees, however they develop relationships with the kids they serve). Because a kids salon doesn't fit any of these typical models, clients will come for the atmosphere - as well as the great stylists! And don't forget, clients will also drive further to treat their children to the more friendly atmosphere!

  • The market serving parents and their kids is the largest dollar consumer base in the nation! This lends itself well to offering other products and services pertaining to children within the salon itself. And when you combine this with a powerful network of moms and dads who blog and talk to their friends about businesses who market to this segment - your cost of advertising may be drastically reduced!

Challenges within the Kids Salon Industry: While we certainly believe that there are a lot of positives to doing business in the Children's Hair Care Industry, there's also some important issues to consider as well.

  • It's important to be aware that although Kid's Hair Salons are resession resistant - they aren't resession proof. Owners must work at assuring their customers that they are getting a great value for their precious dollars spent. Additionally, services must be priced reasonably enough to retain clients.

  • Care must be given when choosing a market for this concept, as it only caters to a certain age group. If there are too many kids salons in one area, they will not be able to succeed. Also, as the age group of a Kid's Hair Salon is limited, the appeal of the best concept should be wide by making sure that it attracts both boys and girls to as wide of an age group as possible.

  • Operating a business within the parents network is a great place to be, but if you aren't providing a great service, then this network can back fire on you as well! The atmosphere of a Kid's Hair Salon must of course be fun and energetic, but it also must be clean, orderly, and up-to-date. This clientel demands it!

  • When choosing what products or services to offer a customer, careful consideration needs to be given as to the costs vs. benefits of those offerings. A franchise system that chooses products and services on a research level is the best kind of system.

One thing to remember is that when an individual buys into a franchising opportunity with Shear Madness Haircuts for Kids, they won’t be going at it alone. Our team excels at being a partner who wants our franchise owners to succeed! We also not only have a lot of business experience under our belt - we LOVE what we do as well! If you’d like to learn more tips on how to achieve success from our team of business experts, click the below banner.

Exploring a Children's Salon Franchise