We think the best way to prepare for future marketing trends is to study the behavior of the demographics that will soon be the dominant buying power! Our goal as a franchising system is to stay ahead of this trend, and help our franchisees create creative marketing strategies to connect to our target market now, and in the future. But this is something that applies to all businesses and their owners  (who are looking for ways to be even more successful in their communities) - not just kids haircutting salons!

Born between 1965 and 1980, Generation X is sometimes considered by some to be an "overlooked" generation in the face of Millennials and Baby Boomers. However, with many Gen X'ers now in their late 30's and 40's, many consider this demographic to be amongst some of the most capable and qualified when it comes to small business ownership. Check out the following four reasons why Generation X may have the potential for greatness when it comes to franchising!