The Movement to the Madness Summer Conference was held this past July 28th through July 31st at the beautiful and historic Elms Resort and Spa in Excelsior Springs, Missouri. Exclusively for Shear Madness Franchise Partners, the Conference featured great speakers who taught attendees on how to take their business to the next level. New services and revenue streams were introduced, as well as new initiatives to grow and market their business in the community! Franchisees were also able to meet vendors one-on-one at a salon vendor show in order to view the latest merchandise for their location.

Creating an atmosphere of fun in your business can go a long way in helping foster customer loyalty. And customer loyalty translates into increased sales - not only through repeat patrongage, but by your customers telling friends and family what a great experience they have at your business!

In our earlier posts on Marketing a Children's Hair Salon and Increasing Job Satisfaction, we explored some of the ways that you can use creative marketing to help your business thrive. Now, we'd like to share some of our tips on cultivating happy customers by designing awesome marketing content for your business.

In the exciting world of Children's Hair Salons, building brand awareness can be an exciting challenge and another way to run a smarter business. Not only is it important to use clever eye-catching marketing techniques in the community (such as what we discussed in our article Gorilla Marketing Strategies and Erin Nanke's Marketing in Des Moines), but it's also important to engage your customers through having an online presence by developing - and maintaining - a website and social media content.