When owning one franchise just isn't enough!

Posted by Jim Otto

BenefitsMultiunits.jpgFor many franchise business owners who love what they do and want to continue building their story of success - sometimes owning a single store just isn't enough! And while there are certainly important considerations to think about before embarking on a journey towards multi-unit franchise ownership (which you can read about here in our article, Tips on Becoming a Multi-Unit Franchisee), there's also a number of great benefits in owning more than one store too!
Profitability: Possibly one of the most attractive benefits of owning more than one store is the potential boost in profits through multi-unit development. For example, multiple ownership of stores might improve vendor discounts and savings through the sharing of resources between locations. Plus, when building a new location, a business owner will have the skills and knowledge they gained through opening a prior location, which could facilitate a more efficient (and potentially less costly) build-out. However, careful research of communities before building a new location must be done in order to understand when the break-even point for each store might be reached. 
Working Smarter: As mentioned in the paragraph above, a business owner who already has opened and successfully run a store should understand what it takes to ensure business success. They're usually able to work smarter and with more efficiency! Plus, when opening multiple stores in a franchise model, you already have the advantage of understanding how the franchise system works - which means that opening a new store shoudn't take as much time as it might have back when your very first store was opened!
Geographic Advantages: With multiple units, not only could there be savings through marketing campaigns (as marketing could be just as effective with many stores in the same region, as opposed to just one), but a franchisee could also see benefits through staffing. For example, if a new store is opened, a business owner might want to shift several seasoned employees to the new location to help with training. Or, if one store finds that it needs additional help, employees could temporarily be moved from one location to the next. Additionally, some staff could be assigned to cover multiple locations as well. An employee who works 15 hours a week may agree to help out 20 hours a week in order to help with an extra store or two.
Increasing Brand Awareness: Through opening a new store in a new area, you're increasing the amount of recognition your brand has, and it potentially opens up the products and services your store offers to thousands of new customers. Also, a new store located within a community may be more effective in being involved as a positive presence in that community, such as participating in local events (parades, festivals or clubs). Having a trusted brand that is seen by customers as beneficial to the community may give your business an edge over a competitor!
Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with multi-unit franchisees in providing excellent support and service (in order to encourage continual growth and franchise success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. Having a knowledgable support base who can help guide and advise you through your business journey is a significant advantage of franchise ownership!

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Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

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