Fun Ideas on Marketing to Kids!

Written by Jim Otto

Each year, kids are reported to influence around $1 trillion in family spending! And with everything from toys, clothing, jewelry, personal care products (toothpaste, shampoo, cosmetics, etc), to eating establishments, personal care franchises (haircuts, nail salons, and more), it's easy to see why! Kids have an interest in what's new, having fun, and looking and feeling great! So if you're looking for a few ideas on marketing to kids and how to let people know about the kinds of products and services your business offers, consider checking out the following cool and creative marketing ideas!

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Five Stages of a Business - Get a Head Start with a Franchise System

Written by Jim Otto

Every business can be identified in the following stages.  Some actually move from one to the next, while others may stay at the same stage during their entire existence.  Businesses in stage one are the most difficult.  During this stage every system, product, etc. needs to be developed from the ground up.  Most don't survive this stage to move on to stage two.  That is one reason that franchising is so attractive to so many.  When one invests in a franchise system, they are getting a business model that already survived stage one and two - and the franchise owner just needs to concentrate on following the system and doing it well! 

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Creating an Atmosphere of FUN in your retail store!

Written by Jim Otto

Creating an atmosphere of fun in your business can go a long way in helping foster customer loyalty. And customer loyalty translates into increased sales - not only through repeat patrongage, but by your customers telling friends and family what a great experience they have at your business!

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Marketing a Children's Hair Salon!

Written by Jim Otto

In the exciting world of Children's Hair Salons, building brand awareness can be an exciting challenge and another way to run a smarter business. Not only is it important to use clever eye-catching marketing techniques in the community (such as what we discussed in our article Gorilla Marketing Strategies and Erin Nanke's Marketing in Des Moines), but it's also important to engage your customers through having an online presence by developing - and maintaining - a website and social media content.

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7 Tips to Cultivate Happy Customers

Written by Jim Otto

Most businesses will spend a lot of time and energy working to acquire new customers and build up various products and services, while at the same time possibly causing their current customers to feel a little left out. In our fast paced world, it can be an easy thing to do. But it can also be a costly thing to do as well! Following are seven tips on how you can be sure you're cultivating happy customers, saving time and money - and growing new customers too!

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