How can you be more effective in creating great marketing content that communicates to your audience what it is that you do as a franchise or small-business owner? In addition to newsletters, creating successful sales emails (or e-blasts) can be an important part of generating brand awareness and letting your community know about a special sale or event, or even serving as a reminder to come by and check out what it is you do. Your customer only has so much time in a day, so you'll want to be sure to write a compelling, effective e-blast that captures attention and persuades to either click the link to your store or come by for a visit in person. Below are five tips for writing that effective email.

Collecting customer feedback is an important way to gauge whether the efforts you are putting into growing your small business are really meeting the needs and expectations of your customers. Following are some different ways that customer feedback might be gained, as well as some helpful tips and useful questions you might want to ask.

We live in a world where technology is all around us, and your customers are increasingly online. That's why the effective use of technology in a small business can help you attract customers and effectively compete in the marketplace. Following are some of our suggestions on how a small business can utilize technology to help promote growth and success!

Are you a small business owner who is interested in cultivating happy customers, encouraging customer loyalty, and stimulating great customer growth? If so, the following are some creative small business marketing ideas you can use to show a little customer appreciation! And best of all, it doesn't cost a lot either!

Running your own small business can be a difficult, yet extremely rewarding time in your life. Not only does it take being able to understand market demands, but it also means having a small business plan (a process and product in place) that will support the business, as well as provide an income for the owner. While many potential small business owners may have a great idea for a business, business growth and long-term success requires being able to be focused, disciplined and at times - an out-of-the-box thinker! Below are some of the essentials that can help your small business build success.