Is Your Business Invisible to Customers?

Posted by Matthew S on Fri, May 11, 2018 @ 13:05 PM

invis.jpgIt's a mystery! As a business owner, you just can't figure it out. You have a great location in a high traffic area, and you have a great store with a product or service that you KNOW the people of your community need or would love. However, you just aren't getting people to come through your door. What do you do?

I was thinking about this the other night when I was out with my family. We have an extremely busy intersection near our home, along with a nice shopping area where hundreds (if not thousands) of potential customers drive by every day. As we were looking for a little time to kill, we decided spur-of-the-moment to visit one of the stores that we had passed by every day for over a year, but had never visited before. After we had spent a little time there, we were all impressed with what the store had to offer - and wondered why we had never been enticed into shopping there before. After my spouse and I talked about it for a while (as we always find marketing and why people do the things they do to be of interest), I came up with the following...

1. We didn't recognize the brand: Even though the store was one we passed by every day, we didn't recognize the sign of the store and unfortunately had nothing to pull us into the store. Take for instance "Hobby Lobby" or "Michaels". The logo is instantly recognizable, and when you see the sign - you more than likely know what's inside. True, these are national brands that have a huge amount of marketing dollars behind them in order to build brand recognition But smaller brands who may not have those expansive resources can still work on getting the brand out to the immediate community through flyers, advertising in local papers, advertising at local sporting events, parades, guerrilla marketing  efforts, etc.

2. The exterior of the store was bland: Don't get me wrong, the exterior of this particular store is very nice. But there was nothing to actually communicate to us what was inside the store. No posters or window displays to attract our attention and help us understand what was actually waiting inside. Some local stores that we didn't know anything about prior to visiting, actually were able to get us to walk through the door through a cool window display, a banner on the outside advertising what's inside, or some kind of poster in the window showing more about what to expect inside the store.

3. Awareness of Service or Product Costs: Sometimes as a customer, we've decided not to visit a store because we don't really know how much the services or products may cost. It isn't until we look up a menu (for a restaurant) or find a sale advertisement in a local newspaper that we decide to pay the store a visit. For example, I love coffee shops. However, it wasn't until my local "Dunkin Donuts" sent me a flyer in the mail advertising their drinks that I was suddenly made aware that they were even in the community. And seeing that their drinks were comparable to what I was already spending, I was enticed to give them a try. After their effective marketing and great service, I now go there frequently.

Do you have a store that needs more customers?  Take a look at the exterior from a different viewpoint - use some of the tips above to communicate!  

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen! We provide poster designs (to help communicate who we are), do photo shoots so our franchisees always have content to communicate with their potential customers!  We know that most franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, franchise success, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Exploring a Children's Salon Franchise

Topics: marketing strategies, franchise ownership, small business how-tos, Guerrilla marketing, business ownership, why buy a franchise, business success, new locations, business growth, growing a small business, Business Tips, owning your own business, small business success, business skills, advertising your business

Shear Madness Opens in Orchard Park, New York!

Posted by Matthew S on Wed, Aug 23, 2017 @ 11:08 AM

OrchardParkOpen.jpgAre you looking for an awesome experience that combines the magic of childhood with haircuts, kids parties, salon services and a fantastic kids boutique filled with toys, hair products, jewelry and more? If so, there’s a new kids hair salon in town that promises to help you transform the scary experience of getting your kids haircut into a fun one! The end result is a happy child with a great haircut, and a memorable experience everyone will be talking about for days to come! This growing hair salon for kids opens their newest location in the Orchard Park, New York area (at 3455 Amelia Drive, Orchard Park N.Y.)! The answer to harried haircutting experiences, Shear Madness Haircuts for Kids offers great haircuts and ear piercing for children while they sit in little cars and watch their favorite programs on flat-screen TVs or play video games! There are also normal chairs for older kids and adults who would like to get a haircut. And don’t forget that Shear Madness offers parties for your special occasions, as well as a great kids boutique filled with a unique selection of toys, hair products, hair bows, jewelry & more!

Danni Development, LLC of Williamsville, New York has opened the second location as part of an Area Development Agreement signed in 2016, which consists of developing Shear Madness Haircuts for Kids salons in the Northeastern part of the United States. Todd Danni, Managing partner commented, “Our Amherst New York location has been well received and we are excited to expand the concept into the Orchard Park, New York area.” Danni has additional plans to expand into the Pittsburg, Pennsylvania and Cleveland, Ohio areas.
 
“We're also thrilled to bring the Shear Madness experience to the Orchard Park, New York area, and offer the same great service to our customers that we offer at our other locations throughout the United States. Our stores not only helps facilitate a magical and memorable experience for your child, but also helps turn the necessity of a haircut into extraordinary fun," said Janon Otto, CEO of Shear Madness Franchising. "Moms, dads and also grandparents can feel good about visiting us. Not only do we have specially-trained hair stylists who will make sure your children look and feel their best, but we also have a wonderful selection of retail items that makes for a great shopping experience that everyone can enjoy.”
 
Shear Madness Haircuts for Kids locations are currently open in Kansas, Missouri, New York, Iowa, Texas, California and New Mexico - with expansion into other states planned for the near future. Shear Madness Haircuts for Kids in Orchard Park, New York is open seven days a week, Monday through Friday from 9 a.m. to 7 p.m., Saturday from 9 a.m. to 6 p.m., and Sundays from 10 a.m. to 4 p.m. For more information on Shear Madness, or to schedule an appointment, please visit our website at www.shearmadnesskids.com.
 
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Shear Madness Haircuts for Kids - Where Every Child Matters!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, how to grow your small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

Topics: franchising, franchise opportunity, new locations, new york, Shear Madness Haircuts for kids, orchard park, haircuts for kids, kids salon orchard park

July 2017 Newsletter: Celebrate Independence in Style!

Posted by Matthew S on Wed, Jul 5, 2017 @ 13:07 PM

modelsearchbutton17a.jpgKids Model Contest 2017! Be a Shear Madness Model! 10 lucky winners will be chosen for each of the Humble Texas and Lake Forest California Shear Madness Haircuts for Kids locations, and included in a funtastic photo shoot! Now until Sept 22 at midnight (2017). Enter to win! (If you know someone who would love to participate from these areas, be sure to let them know!) Official rules and information right HERE!

July17hairstripes.jpgWow! It's FREE Red, White or Blue Hair Stripes! Make this a 4th to remember with not just a great new haircut - but a little patriotic hair flare to go with it! Because right now at Shear Madness Haircuts for Kids, you can get red, white or blue hair stripes in your hair - FREE with any haircut the day of July 4th (at participating locations)! Just imagine how awesome you'll look at your local fireworks show, freedom festival or family picnic!

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Hooray! It's our Semi-Annual Bow Out Sale! You won't believe how many varieties and kinds of hairbows we have - as well as an amazing selection of awesome hair accessories! So be sure to swing by our store today and check out our our semi-annual Bow Out Sale on all Bowdacious Bows, which is happening right now at participating locations! Infant bows, huge bows, festive bows for holidays and much more - along with a wide variety of colors! Don't miss it!

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FREE DIY Nail Stations! If you're looking for a memorable July 4th activity to do with your kids, why not make a stop at your local Shear Madness Haircuts for Kids, and paint those nails with a little patriotic red, white and blue flare! In celebration of Independence Day and the freedom to look and feel your best, this awesome event will take place all day on Tuesday, July 4th (at participating locations). So be sure to get it on your calendar!

Shear Madness Haircuts for Kids is GROWING!

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New Locations Opening in Missouri and New York! Shear Madness Franchising, LLC of Overland Park, Kansas is proud to announce the opening of even more Shear Madness Haircuts for Kids locations in North Kansas City, Missouri and Orchard Park, New York! You can learn more about owning your own franchise location by checking out our recently redesigned Franchise Toolkit  to get started! Plus, if you're interested in our other free resources for businesses, or would like to learn more about how to become a successful owner of your own franchise business, check out our blog or call 1-888-98 GONE MAD!

Cool Fun this Summer!

July17socialmediaburst.jpgHave a BLAST Social Media! This Fourth of July, make sure you're not left in the dark when it comes to COOL Shear Madness fun! We're always up to something great on social media, whether it be funny jokes, awesome customer feedback or great pictures of kids having fun! See our Shear Madness Facebook page, or check out our constantly updated Franchise Blog page, Instagram, Google+Tumblr,   Twitter and Pinterest!

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Get more "Bang" for your Buck with OUR Coupons! Are you wanting to save money or find a great deal this July? If so, you're sure to LOVE the great offers available on our coupon page! For example, in honor of the 4th of July and celebrating our independence - how does 20% off any item with red, white and blue on it sound? So if you're looking for that special gift or fun activity to do this summer, don't miss visiting your local Shear Madness Haircuts for Kids! 

FREE Kids Crafts & More!

July17crafts.jpgCelebrate Your Freedom to Make Something AWESOME! If you're planning fun crafts and activities for a family gathering, or you're just looking for something exciting to do with your kids this summer,  Shear Madness Haircuts for Kids has just the thing on our Crafts for Kids section on Pinterest! See how to make a great pretend sparkler wand (as pictured at left), firefly suncatchers, patriotic pinwheels, unicorn finger puppets, egg carton ladybugs, summer fruit paper fans, handmade July 4th windsocks and so much more! Have fun!

Shear Madness Haircuts for Kids: Where Every Child Matters! 

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, how to grow your small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

 

Topics: newsletter, Shear Madness Haircuts for kids, franchising, kid models, model shoot, new locations, kids crafts

May News 2017: Flowers for Mom!

Posted by Matthew S on Wed, May 3, 2017 @ 17:05 PM

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A Complimentary Flower for Mother's Day! Remember to surprise mom with a flower for her on Saturday, May 13th at Shear Madness Haircuts for Kids! Also, please don't forget that our store will be closed on Mother's Day (at participating locations). Shear Madness Haircuts for Kids really appreciates all of our amazing Mothers out there. You're awesome!

MemorialDay2017.jpgHonoring Soldiers and their Families! At Shear Madness Haircuts for Kids, we're offering 10% off all our regularly priced retail over Memorial Day Weekend as a way to remember fallen soldiers and their families (at participating locations). Some of our stores might also be offering various other great specials too, so please be sure to contact us to find out more details (click here for our locations page).

summer17.jpgGet Ready for Summer! Summer will soon be here, and Shear Madness Haircuts for Kids is ready to help you look and feel your best at the pool with our great sale on summer-time hair care products. For example, you'll receive 20% off when you buy all three Circle of Friends Hair Products for Kids - Swimmer's Shampoo, Conditioner and Pre-Swim Spray (at participating locations)!

Shear Madness Now Open in California!

Shear0331.jpgWe are excited to announce the opening of a great new Shear Madness Haircuts for Kids location in the Irvine / Lake Forest California area! If you live in the area, and are needing a great haircut, ear piercing or one of our amazing kid's party experiences, feel free to give us a visit! For details on how you can schedule an appointment, or if you'd just like to stop by to check out our cool selection of toys, hair products, hairbows and more, please see the locations page!

We're Excited for the Future!

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Are you or someone you know interested in running your own successful small business? If so, be sure to investigate all the awesome franchising opportunities available here at Shear Madness Haircuts for Kids! We're one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about our franchise opportunity, or how to become a successful owner of your own kids hair salon franchise business, please click below or call us at 1-888-98 GONE MAD! You can also click on Franchise Opportunities to get started!

The Shear Madness Online Experience!

socialmediaicons.jpgWe Love Having Fun Online Too! Are you looking for something to help brighten your day? Do you love funny kids jokes, cool crafts, great photos and awesome events for kids? If so, be sure to follow us on Facebook, InstagramGoogle+, Tumblr, Pinterest & Twitter for all this and more! You'll also want to check out our many madtastic updates over on our Franchise Blog, where we post helpful tips and insightful articles on growing a small business and so much more. Don't miss it!

Spectacular May Savings!

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It's a Spring-Time Savings Blow-Out! There's just something about getting out on a beautiful Spring day and finding that special deal you've been searching for. And here at Shear Madness Haircuts for Kids, you might just find it over on our coupon page! For example, how's $5 off a formal updo, or a $1 off anything on a Bowdacious Bow Tag - including jewelry sound? Have fun, and have a great May!

Spring-time Crafts for Kids!

dragonegg.jpgHooray for Family Fun! It's Spring, which means it's time for barbeques, outdoor games and crafting with the kids! Don't miss our Crafts for Kids section on Pinterest, and learn how to make a beautiful beaded "dragon egg" (as seen at left), a paperplate fish aquarium, a marvelous marble maze, how to recycle containers into bird houses, coffee filter flowers, a puppy mosaic made out of beans, cool projects created from paper towel tubes, craft stick crocodiles and so much more! 

Shear Madness Haircuts for Kids - Where Every Child Matters!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, how to grow your small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

 

Topics: mother's day, memorial day, newsletter, franchising, new locations, Shear Madness Haircuts for kids

Shear Madness Adding Stores in Texas, California & Kansas City Markets

Posted by Jim Otto on Thu, Oct 13, 2016 @ 15:10 PM

franchiselocations.jpgOverland Park based Shear Madness Franchising announced today the opening of additional locations in the Houston Texas and Orange County California markets. Jacqueline Perkins of Humble Texas and Dr. Andrew Elmasri of California Children’s Salons LLC will become Franchisees in those markets with locations opening this fall.

“We are excited to add additional locations to our growing family of Shear Madness Haircuts for Kids salons,” commented Shear Madness CEO Janon Otto. “With locations on the East and West coast, we are excited about our brand recognition going forward and opportunities for expansion in both of these fast growing markets. We couldn’t ask for better partners than Jackie and Andrew, both of whom understand our vision and culture – as well as bringing a wealth of experience in business.” Otto also noted that, “Shear Madness Haircuts for Kids recently began franchising and has experienced rapid growth nationwide in its franchising system, and is now currently exploring the addition of new locations in the Kansas City market. Shear Madness Haircuts for Kids currently has locations in the Olathe and Lees Summit area and is looking forward to bringing great kids haircuts and retail to other parts of Kansas City as well!”

Shear Madness Franchising LLC, was founded in 2010 to expand the Shear Madness Haircuts for Kids concept that was originally opened by Paula Thurman in 1997. Combining the magic of childhood with haircuts, parties, salon services and a fantastic kids boutique filled with toys, hair products, jewelry and more, Shear Madness currently has franchise locations open in Kansas, Missouri, Texas, Iowa, New York and New Mexico. For additional information contact Jim Otto, Director of Franchise and Corporate Development, jim@shearmadnessfranchising.com.

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, business tips, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: franchising, franchise growth, new locations, Southern California, houston texas, kids hair salon, Shear Madness Haircuts for kids

July Newsletter! Fun and Fantastic Sales!

Posted by Matthew S on Fri, Jul 1, 2016 @ 16:07 PM

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Hooray for FREE Red, White or Blue Hair Stripes! Make this a 4th of July to remember with a great new haircut, and a little patriotic hair flare to go with it! Because right now at Shear Madness Haircuts for Kids, you can get red, white or blue hair stripes in your hair - FREE with any haircut the week of July 4th (at participating locations)! Just imagine how awesome you'll look at your local fireworks show or family picnic!

BowSaleJulynews.jpg

Yay! It's our Semi-Annual Bow Out Sale! We're having our semi-annual Bow Out Sale on all Bowdacious Bows (at participating locations)! Stop by your local Shear Madness and check out our awesome variety in hairbows and bow-related accessories! We not only have an AMAZING selection of Infant bows, huge bows, festive bows for holidays and much more - but we also have a wide variety of colors!

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DIY Nail Stations - FREE on July 4th! If you're looking for a memorable July 4th activity to do with your kids, come out to your local Shear Madness Haircuts for Kids and check out our DIY Nail Stations set up in celebration of Independence Day! Paint those digits red, white and blue! This awesome event will take place all day on Monday, July 4th (at participating locations), so be sure to get it on your calendar!

Shear Madness is coming to California!

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First Opening Expected in Orange County this Fall! Shear Madness Franchising, LLC of Overland Park, Kansas recently announced the signing of an Area Development Agreement covering 5 counties in Southern California! You can learn more about this exciting news by clicking here! Also, if you're interested in learning more about running a business, or franchise opportunities with Shear Madness Haircuts for Kids, check out our Franchise Toolkit  to get started! Plus, if you're interested in our other free resources for businesses, or would like to learn more about how to become a successful owner of your own franchise business, check out our blog or call 1-888-98 GONE MAD!

Staying Cool & Having FUN!

socialmediaburst2.jpgAround-the-Clock FUN on Social Media! It doesn't matter if you're a morning person or a night owl, because we're always rockin' around the clock on our social media pages! You're sure to find something to smile about with our funny jokes, customer feedback, great sales, our monthly newsletter and more - and it's all happening right now at our Shear Madness Facebook page! Plus, be sure to check out our constantly updated Franchise Blog, InstagramGoogle+, Twitter and  Pinterest!

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Get more "Bang" for your Buck with OUR Coupons! Do you love to save money or find a great deal? If so, you're sure to have a blast with the great offers available on our coupon page! Because whether it's shopping for a July 4th get together, birthday party, or other special occasion - you're sure to find that jaw-dropping deal you’ve been waiting for at Shear Madness Haircuts for Kids!

 These Crafts for Kids are AMAZING!

paperstars.jpgMake Something AWESOME! Whether you're planning fun kids crafts and activities for a family gathering, or you're just looking for something exciting to do with your kids this summer, Shear Madness Haircuts for Kids has just the thing on our Crafts for Kids section on Pinterest! Learn how to create DIY paper stars for the 4th of July, a shiny kid-safe sparkler craft, moon rocks, cereal self-portraits, watermelon sun-catchers, pipe cleaner finger puppets, a firecracker popcorn recipe, an ocean "slime" recipe, "fireworks" in a jar of water, colorful paper popsickles and MUCH more! Have fun!

Shear Madness Haircuts for Kids: Where Every Child Matters!

Exploring a Children's Salon Franchise 

Topics: hairbows, newsletter, kids crafts, kids haircuts, new locations, Southern California, franchise growth

Kids Salon Franchise to open in New York State!

Posted by Matthew S on Wed, Jun 3, 2015 @ 09:06 AM

OpenNYShear Madness Haircuts for Kids Signs Area Development Agreement for Multiple Locations

Based in Overland Park, Kansas, Shear Madness Franchising announced the signing of an Area Development Agreement to open multiple locations in New York State, Pittsburg, PA and Cleveland Ohio. The agreement allows for multiple locations to be developed over a number of years. Danni Development, LLC of Williamsville, NY reached the agreement with Shear Madness Franchising in late April. “We are excited to bring Shear Madness Haircuts for Kids to the East coast,” said Todd Danni, Managing Partner. “We feel like Shear Madness has a unique business model and we look forward to expanding the concept in the northeast.”

“We are excited about partnering with Danni Development, LLC and look forward to our relationship going forward,” commented Janon Otto, CEO and Director of Operations for Shear Madness Franchising. “As Todd brings a wealth of experience and a solid business background in developing businesses, the agreement has great synergies for both sides. With franchise locations mostly located in the midwestern part of the United States, Shear Madness believes it’s the right time to enter new markets. Furthermore, as part of our overall strategy, we wanted to establish ourselves in the Midwest and make sure that we could support and grow our Midwest based franchise partners before expanding nationally,” commented Otto.

Paula Thurman, a partner in the franchising company who oversees training and quality control of new franchise locations, originally founded Shear Madness Haircuts for Kids in Kansas City in 1997. Thurman notes that, “This agreement allows us to expand the Shear Madness Haircuts for Kids footprint into 8 states and gives us continued momentum going forward.” Shear Madness Haircuts for Kids currently has locations open in Kansas, Missouri, Texas, Iowa and New Mexico.

Also see ithinkbigger.com's article: Shear Madness Ready to Expand to Cleveland, Pittsburgh, N.Y. State

Interested in learning how YOU can join the Shear Madness Haircuts for Kids family? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: franchise, Shear Madness Haircuts for kids, kids haircuts, new locations