Inhibitors to Franchise Success - Six Major Considerations

Posted by Janon Otto on Thu, Mar 10, 2016 @ 13:03 PM

whyfranchisefailDespite franchising being a safer way of doing business, it doesn't mean that it's risk free! Because of this, it's important when researching franchises to carefully look at your options, and find out which franchise systems could cause you major problems over the long run - and which franchise systems will provide you with a great formula for franchise success! Below are some of the top problem areas in why a franchise might struggle.

1.  Lack of Systems: Franchising is all about systems. Being able to replicate a successful franchise system is what makes a business franchiseable. An ethical franchise has everything documented and systemized so that it can easily be passed on to others for successful implementation. If a business doesn't have any systems and instead relies only on the skills of individuals within the business, then it shouldn't be franchised. However, some businesses will ignore this and try to franchise their business anyway. Unfortunately, these companies usually are only interested in a quick buck, and aren't overly concerned in who may or may not have the required skills for the successful operation of the franchise.

2. No Track Record: A business can only be franchised if it has a track record. We're often amazed at the amount of people who have an idea for a franchise, but then don't actually have a business! Remember: the business comes first - it's not conceived at the same time as the franchise! Those usually wanting to start a franchise without having a business are again looking to make money fast. Make sure that the franchisor has an established track record of running a business, along with a great reputation of success in franchising!

3.  Location: Half the battle of owning a successful franchise is finding the right location for your business. And depending on the nature of your business, not all franchisees need to be in a city center location or shopping mall. However, a good franchisor will help you study local demographics and work with you to find a great location.

4.  Lack of Marketing: Good franchisors will spend money on promoting the brand nationally as well as in the local area. Ask the franchisor about their marketing activities, and what they plan on doing to help gain recognition and awareness for your franchise. In today's environment there are many ways a franchisor can help market your business in your local area, if they don't plan to help you with that it is another red flag.  A franchise system should have data on local marketing efforts of other franchises in the system, access to that information saves you lots of time and money!

5.  Competition: Check out the competition for your franchise in the local market. If there isn't any competition, there might not be a demand for the product - which may result in it not having much future market potential. On the other hand - you may have discovered the perfect franchise for your area!  There may be a real need for this business, and being first to market can be a great advantage for you.  Additionally, if there's too much competition, introducing a new franchise might be a struggle as well. Be sure to look into markets similar to your own where the franchise is operating in order to judge how well it might do in your local area.  A good franchisor should have access to information that can help you decide whether the competition factor in your area is a plus or a minus.

6.  Insufficient Funds: One of the biggest reasons franchises can fail is that the franchisee has under-estimated how much money is needed to buy and run the franchise. It's not just about having money for the investment, but about the costs you'll incur when running the business. For example, how will you plan on paying staff salaries or having enough for supplies? If your franchise business is not making money initially, you'll need to make sure you have anough money for day-to-day operating costs, as well as paying your own bills. Over-estimating what you need is a good way to calculate the cost of running a franchise.

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

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Topics: salon franchise, buying a franchise, franchise opportunity, Small Business Franchise Information, business growth, franchising, franchisee support, franchise research

Why Professionals Like Franchising

Posted by Matthew S on Fri, Feb 12, 2016 @ 12:02 PM

professionalfranchiseProfessionals who have spent numerous years working in the corporate world sometimes will find that they’re ready for a new challenge. After researching their options, many of these career shifters are choosing franchising. Why? Well, usually it boils down to people simply wanting to be their own boss, and being able to more capably utilize their unique skill-set to build wealth. They also realize that starting a business from the ground up is hard!  Investing in something that has most the kinks already worked out is a real advantage.  And even though running a franchise business offers many advantages over simply starting a business on your own, there’s still some unique challenges that potential franchisees might want to consider. Following is a list of some of those challenges an individual might want to think about before making the leap to owning their very own franchise business!

1. The Comfort of Corporate Structure: Many professionals who have worked in the corporate world are used to the structure the company provided. For the most part, they know when they are supposed to be at work in the morning, and when they’ll be heading home in the evening. They also know who their boss is, what’s expected of them, and who to talk to in order to appropriately delegate certain tasks. However, when an individual becomes the owner of their own franchise business, work schedules, decisions and responsibilities are pretty much up to them. Some might like this challenge, but for others it might be a little overwhelming. However, working within a proven franchise system helps significantly in this area, as the new franchise business owner won’t be going at it alone.

 2. Colleagues and Mentors: There’s a lot to be said for having colleagues and mentors who can relate to the challenges of work. And sometimes, a new business owner might feel like the support network they might have had in the corporate world just isn’t quite as strong now that they are out on their own. Because a business owner is responsible to the success of their business, it can be easy to feel insecure or get a little down-in-the-dumps when things may not go as well as hoped. But again, with franchising, fellow franchisees within the system are available to provide help and possible recommendations.  The franchisor also knows that this is very common with franchisees - most will walk the new owner through all of this with confidence built on years of experience.

3. Risk: Risk in business is always a factor, regardless if an individual works for themselves or for a company. However, the risk associated with running a business can be quite a bit different than the risks involved with working for someone else. For example, individuals who work for a company know who they have to keep happy in order to maintain a job. However, when one is working for themselves, risk can entail the failure of their business. Because of this, franchising can be a good way to lessen some of the risks associated with running your own business.

4. Working in Marketing: Some people might think that getting into running their own business means that they’ll spend a lot of time working on whatever product their business offers. However, the truth is that many small business owners spend a lot of time working on marketing the business itself. For the small business to succeed, customers will first need to discover what it is the business offers, where it is located, and value it enough to come back. Of course this requires having a great looking store with an outstanding product. But it also requires marketing what the business does in order to encourage customers to come in and purchase what is being offered. With a franchise business, often times graphics and marketing services (ads, e-blasts, social media support, etc.) will be provided, so the business owner will certainly have a big advantage over trying to do it ALL on their own. But they will still need to figure out the best ways to market to their immediate community.

5. Professional Reinvention: Switching from working in the corporate world to working for yourself will naturally involve some change. And as detailed above, there’s certainly some unique challenges involved with this change. However, owning a franchise business means that the franchisor will have a tried-and-true system in place, with many resources available to help educate and anticipate changes that might affect the future of your business. Sure, change is a part of life, but through franchising you can rest a little easier in knowing you won’t have to go through changes alone!

Here at Shear Madness Haircuts for Kids Franchising (a salon franchise for kids), we work hard to share our many great resources for small businesses, marketing strategies and business experiences so that our franchisees will have the tools to succeed! If you've ever asked yourself, "What is franchising?" or would like to know more about how to own a franchise, please click below!

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Topics: kids salon franchise, salon franchise, franchise buyers, franchise opportunity, what is a franchise, how to buy into a franchise, Small Business Franchise Information, how to franchise, successful franchisees

How to Grow a Business During Slow Periods: Another 15 Great Ideas!

Posted by Jim Otto on Thu, Dec 3, 2015 @ 10:12 AM

Slowbusiness2Are you wondering what to do when business gets a little slow? If so, here's another 15 great ideas on how you can grow your business when things might not be as busy as you'd like! (See our prior post: How to Grow a Business During Slow Periods: 15 Great Ideas! for even more awesome tips!)

1. Flip your retail – Ok, we heard that “Ugh!” But you can do this in less than eight hours. Your store will look new and different, and research proves that it increases sales! Ever go into your local Macy’s or JC Penney’s? Moving retail is a constant.

2. Look for patterns – When business slows down make a note of it. Consumer trends and buying moods are a big part of business and the more you can track them the better you can prepare.

3. Keep a positive attitude – It’s a heck of a lot more fun when the cash register is ringing and your store is busy. Just remember slow times are temporary. Have you ever walked into a business during slow times and you couldn’t find anybody to help you, and when you did they acted like they had just woke up from a nap? Keep your store upbeat and the positive energy flowing!

4. Read a book on business – There's lots of great books out there on building a business. Reading good books can give you the inspiration that you need just when you need it!

5. Plan for the Future – Start brainstorming now. What are you going to do when your business picks back up, and how are you going to make them all loyal customers? Where could you market that you currently aren’t marketing to?

6. Teach your staff to upsell – When was the last time you went over the fine art of upselling products to your staff? We have lots of tips and techniques on when to, and when not to upsell to your customers!

7. Build more personal business relationships – Do you know those individuals in your community that have been where you are, succeeded in a big way, and now have the time to share their recipe for success? We are constantly meeting with people like this and our Board of Directors is full of them. They are just waiting to play it forward, make the call.

8. Recruit employees – Speaking of our board, one of our board members is a Director of Franchise Development for a large national sub sandwich chain. They have a motto, “We are Always Hiring”. Make sure that you are always looking for people who you would want to join your team!

9. Create partnerships that you can cross market with –Remember when you started your business and you had all those businesses that you were going to cross market with? As time goes by we become more lax in this. When you're slow, it's always a good time to review and look for new businesses/partnerships in your area.

10. Review your procedures – Take a little time to review your current procedures and see if there's any areas that might need improvement. Come up with new ideas and procedures that might help to meet the needs of your customers in an even more effective way!

11. Teach a class – Speaking of playing it forward, do you know that YOU are the entrepreneurs in your community? Call your local community college and volunteer to teach a class. You took the plunge, others are thinking of doing the same. The more people that know you and your business, the better.

12. Host a contest – I was recently in our local Office Max and a group of teens ran in and asked the person behind the front desk, “Do you have an extra nametag with an Office Max name on it? If so, can we have it? We're on a scavenger hunt for a free sandwich at Chik-Fil-A!” Not sure how much extra business they were getting out of it, but they were sure having fun! And isn’t that the idea?

13. Build rapport with your team – People, Process, Product. Marcus Malonis , the man in the middle of the popular hit series “The Profit” says all successful businesses run in this order. If you don’t have the right people in place your business is doomed. Do a team building activity, have a cook out, get to know your employees on a personal level. They are the life blood of your business!

14. Get some exercise – Business is consuming, if you are not careful it can consume every bit of your thoughts, your time and zap your energy. Take a walk, join a Yoga class, go dancing. It will clear your mind and make you feel better and most importantly take your mind off your business.

15. Spend more time with your family – In Michael Seid’s book, “Franchising for Dummies” he lists the Ten Keys to Franchise Success. Number three is: don’t neglect your loved ones. He stresses the importance of spending time with your family. Life is short, so be sure to use your slow times to spend time with the ones that you love.

So even though business may not be busy - you sure can be!

Interested in learning more about one of the best kids salon franchise systems out there? As one of the fastest growing kids hair salons in the industry today, we're working hard to share our many great resources, marketing strategies and business tips so that our franchisees will have the tools to succeed! If you're interested in learning how to become a successful owner of your own childrens salon franchise business, please click below or call 1-888-98 GONE MAD!

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Topics: kids salon franchise, salon franchise, franchise opportunity, the salon business, Business Tips, marketing strategies, business growth

Growing Your Small Business

Posted by Matthew S on Fri, Sep 18, 2015 @ 10:09 AM

businesssuccessRunning your own small business can be a difficult, yet extremely rewarding time in your life. Not only does it take being able to understand market demands, but it also means having a small business plan (a process and product in place) that will support the business, as well as provide an income for the owner. While many potential small business owners may have a great idea for a business, business growth and long-term success requires being able to be focused, disciplined and at times - an out-of-the-box thinker! Below are some of the essentials that can help your small business build success.

Branding: Because your brand is what's special and unique about your business, it's important to recognize the importance that the careful cultivation and maintenance of this brand might have for the sustainable growth of your small business. For example, if a customer doesn't feel they are getting a positive experience from the service your business provides, they'll simply go somewhere else in search of something better. Some of the ways you are able to build brand awareness is by knowing who your audience is, inspiring that target audience, and making sure to foster a positive emotional brand connection with the public. You'll also want to make sure your employees understand and are motivated by what your brand represents, as their enthusiasm (or lack thereof) may be passed onto a customer.

Great Marketing: Creative Marketing, when combined with a unique brand, can help your small business succeed! Once you've identified a particular service that your customer will respond to, you can get the word out through generating great marketing content. Newspaper ads, ads on social media, and running a blog or social media site can all be ways to help get the word out about whatever exciting product or service you have. You'll also want to be sure to create cool and creative marketing materials that reflect your brand identity, and are well designed so as to convey an image that your target audience will respond to.

Repeat Sales: Even with awesome marketing and a unique brand, your small business must be able to encourage your customers to eagerly return for whatever it is your business provides. This requires the careful design and identification of products and services that excite and motivate your customers to return to your business. For example, in the kid's hair salon business, Shear Madness Haircuts for Kids encourages repeat sales through providing haircuts, birthday parties, spa services, and the operation of a kid's boutique that always features exciting new products.

Utilizing Technology: Technology is not always easy to implement and maintain in our fast-paced world, but many small business owners often find themselves benefiting greatly through the utilization of technology to help manage their business. If a small business owner identifies a need, chances are there's a technological option that can help fulfill that need. As an example, Shear Madness Haircuts for Kids uses technology to stay in communication with their customers. They also use the internet to stay in contact and provide support to franchise owners who are located in many different parts of the United States.

A Mindset for Success: As stated at the introduction of this post, running and growing your small business can be an extremely difficult (or stressful) challenge. Because of this, sometimes business owners can get so busy trying to keep up with building the success of their business that they forget about their own needs, or even the needs of their family. However, if you're not maintaining your health or a happy state of mind, your business will surely suffer as a result. So be sure to invest the time to take care of you and your family through working hard when necessary, but also having plenty of time each day devoted to spending time de-stressing and enjoying life.

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: salon franchise, kids salons, franchise buyers, Small Business Franchise Information, how to franchise, small business how-tos, growing a small business, nourishing success, franchisee support

2015 Shear Madness Summer Conference!

Posted by Matthew S on Thu, Aug 13, 2015 @ 10:08 AM

conferencecollageThe Movement to the Madness Summer Conference was held this past July 28th through July 31st at the beautiful and historic Elms Resort and Spa in Excelsior Springs, Missouri. Exclusively for Shear Madness Franchise Partners, the Conference featured great speakers who taught attendees on how to take their business to the next level. New services and revenue streams were introduced, as well as new initiatives to grow and market their business in the community! Franchisees were also able to meet vendors one-on-one at a salon vendor show in order to view the latest merchandise for their location.

Movement to the Madness also featured franchisee success expert Lizette Pirtle, who helps provide franchisees with the foundation they need for successfully replicating the franchise system in which they invested. Her 25 years of franchise experience is expansive, covering daily operations, marketing, communications, support and training.

There were also plenty of opportunities for Franchisees to get to talk with each other, as well as relax and have fun. This included a Welcome cocktail reception held on the first evening, with a special dinner with vendors on the last night of the conference. In between, attendees could relax by the pool, get a massage at the spa or explore the expansive interior and exterior grounds of the historic Elms hotel.

congratulationsAlso, congratulations to all of our winners who were recognized at our 2015 Movement to the Madness Summer Conference! Erin Nanke of Des Moines - Franchisee of the Year; Michelle Vick of Albuquerque - Top Revenue Growth and Service Customers; and Brenda and Eduardo Morales of San Antonio - Top Increase in Retail Sales!  

Janon Otto, CEO of Shear Madness Franchising LLC noted that, "Each day I come to the office, I am inspired by your efforts! Your belief in what we are doing and your willingness to accept the day to day challenges of business inspire me on a daily basis. We could not have asked for a better group of franchisees to grow with, and I am sincerely grateful to each and every one of you!"

Are you interested in learning more about one of the best kids salon franchise systems out there? As one of the fastest growing kids hair salons in the industry today, Shear Madness Haircuts for Kids is working hard to share our many great resources for small businesses and business tips so that our franchisees will have the tools to succeed! If you're interested in learning how to franchise, develop a small business plan, or become a successful owner of your own childrens salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: kids salon franchise, salon franchise, Shear Madness Haircuts for kids, Free Resources for Businesses, business growth, franchisee support, summer conference

How to Grow a Business During Slow Periods - 15 Great Ideas!

Posted by Jim Otto on Tue, Jun 30, 2015 @ 16:06 PM

SlowbusinessWhen business is slow it can be a great opportunity to accomplish some things that you normally don't have time for. In our stores there is always something that can be accomplished. Here are some great ideas:

1. Do Staff Training – Over time it is only natural that your staff revert back to old habits and lose some of their edge. Use this time to get them pumped back up and sharp for the rush ahead. Review your goals for customer service!

2. Send Handwritten Note Cards to Your Best Clients – You know who they are, customers like to feel appreciated and they are your best promoters. Your totally FREE marketing team!

3. Review the last quarter. – Did you make your goals? What could you have done better? What did you do right? What did you do wrong?

4. Improve your Google Reviews – This one is a real no brainer. You know who your most loyal customers are, most of them would be glad to write a review, just ask. And think of all the people who find you on the internet, your free marketing team at work again! 

5. Check in on Past Clients – Spend two hours one Sunday afternoon calling customers and asking how their experience was. You will get a lot of “Wow’s, I’ve never had the owner of a business call me before!” It’s called going the extra mile.

6. Review your Marketing Plan – You should be reviewing your marketing plan every week, but we're talking about reviewing your WHOLE plan. Are you spending your marketing dollars the most effective way possible? Any new marketing ideas that you can think of?  Will these ideas help business growth?

7. Write a Blog – It’s easy, it’s effective and it’s free. Lots of good info on the internet about why and how to write a Blog. Just remember the best bloggers say, “ The best blogs are 50% title and 50% content.”

8. Identify Areas Where You Can Start Saving Money – A very wise business friend of ours says running a successful business comes down to managing the Nickels and the Dimes. Have you ever come the end of the month and wondered where the money went? Find out! Grow your business by controlling costs. Every dollar saved is an extra dollar in your pocket!

9. Have your Floor Buffed or Walls Touched Up – Call around, you can get this done for a good price and people in this business often will do their work on off hours. Your location will be sure to look great when the crowds come back!

10. Create some Standard Reply Letters – Have you read the research lately on handwritten notes? We have letters ready to go out, some titles; Thanks for the referral, Thank you for telling us there was a problem, Sorry we messed up! Thank you for writing a Google Review. Etc. Etc.

11. Find Yourself a Peer Group – Ever hear someone say, “he’s a really good networker” ? There's lots of opportunity to become a really good networker. You can often find groups to connect to, BMI, or Business Men’s International for example, you can talk about everything business and make friends along the way.

12. Clean Out the Storage Room and Refrigerator – Need we say more?

13. Write Out a Detailed Goal’s List – List 10 things that you are going to do to make your business absolutely awesome right NOW!

14. Reach Out to Old Contacts – Talk to anyone you haven’t spoken to in awhile. Marketing contacts, vendors, business associates. Who knows, someone might have an idea for growing a business that’s working for them and it might work for you.

15. Expand Your Role and Add Value – What can you do that you would normally not do because you have someone else do it?  Do your Taxes, look at your operations and look for inefficiencies, Get the Idea? Do something! You have the time.

Studying how to grow a business during the slow times is important. So even though business may not be busy - you sure can be!

Interested in learning more about one of the best kids salon franchise systems out there? As one of the fastest growing kids hair salons in the industry today, we're working hard to share our many great resources, marketing strategies and business tips so that our franchisees will have the tools to succeed! If you're interested in learning how to become a successful owner of your own childrens salon franchise business, please click below or call 1-888-98 GONE MAD!

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Topics: kids salon franchise, salon franchise, franchise opportunity, the salon business, Business Tips, marketing strategies, business growth

Increase Employee Job Satisfaction (and performance too!)

Posted by Matthew S on Mon, Apr 27, 2015 @ 10:04 AM

CreativeIn the world of business, it can sometimes be an innocent oversight for a manager or business owner to become so focused on finding ways to connect and meet the needs of their customers, that they forget to find ways to connect and meet the needs of their team.

Having creative ways to keep in touch with your staff not only helps make everyone feel needed and satisfied in their work (which in turn helps promote better job performance), but it also helps stimulate efficient and effective communication amongst your employees!  When employees feel needed and communication is great, job satisfaction, performance and employee loyalty (retaining employees) also improve!

Here's some helpful tips on finding ways to communicate creatively with your staff.

Frequent Meetings (but not too frequent!): Having a short meeting once a week can be a great way for a manager or business owner to connect with their staff. Be sure the meeting is relatively short in order to maintain good attention. Topics to cover in a weekly meeting may include goals for the week, recognition of goals met from a prior week, and inspiring tips or short videos to help motivate employees. Bringing in a healthy snack once a month may also help motivate and increase loyalty. Use these meetings to motivate the whole team - but be wary of singling anyone out in front of their peers as it may foster resentment and / or jealousy.

Utilize a Bulletin Board: A Bulletin Board may be a nice way for employees to post fun photos or area events that they may think their co-workers would enjoy. It can also be a good place for management to share upcoming events on a calendar, as well as important reminders. Other ideas might include postivie customer feedback, industry news, upcoming birthdays, work anniversaries, etc.

Create a Newsletter: Creating a monthly newsletter either through e-mail or website can be a great way to share fun tips and upcoming events that employees may want to know about. It's important to have some fun here as well, or else staff may not pay attention to it. Ideas include a "classifieds" section, an employee profile (with their favorite movies, books, etc), funny events that have happened in the office, recipes, birthdays, work anniversaries, photos of employees having fun, etc.

Be Approachable: Be mindful of how you interact and respond to employees. The tone of your voice and the posture or body language you use in interactions may communicate that of being unapproachable. Sometimes all it can take is one unpleasant encounter for an employee to not want to bring questions or concerns to a manager. Also, find ways to engage with your staff through taking the time to get to know them, and appreciate them through finding ways to thank them periodically for their work (a hand-written note, a verbal thank-you, or taking the team out for lunch for a special occassion).

Here at Shear Madness Haircuts for Kids Franchising (a salon franchise for kids), we work hard to share our many great resources for small businesses, marketing strategies and business experiences so that our franchisees will have the tools to succeed! If you're interested in learning more on how to franchise and become a successful owner of your own business, please click below!

Shear Madness Brochure

Topics: franchise, salon franchise, franchise opportunity, how to franchise, small business how-tos, marketing strategies, communication

Kids Hairstyles: Mousse Vs Gel?

Posted by Matthew S on Thu, Apr 16, 2015 @ 11:04 AM

gelmousse
Mousse or Gel? Our kids hair products are pH-balanced just for children, so baby hair mousse really is for babies, and hair Spiker really can fix a toddler’s Faux Hawk - all without finding the two of you in tears! Nevertheless, there are products that promote promising effects, but can unfortunately leave users wanting more. As an example, Mousse is an expanding product by definition, which can sometimes damage a child's hair. And while Shear Madness does carry an all-natural foaming mousse that is ideal for course curls and has a fantastic fruity frangrance - we've found that bounce creme works with all hair types, so we recommend it above all others! Meanwhile, gels are too difficult to properly proportion when hair is fine or thin (or both), and tend to leave locks laden with layers of lackluster goop!

hair2For this reason, we urge against hair gels or mousses for your little ones. Even our educated child cosmetologists can sometimes get crumby results when creating curl concoctions with chalky gels and goopy mousses. Which is just one more reason to bump up your bounciness with our curl boost cream! Sure, the Eighties were great, and perms were perfectly punk – but in this century, kids’ hairstyles are darling (and daring) enough without that dusting of white residue or wet-looking ringlets.

Whether you are naturally wavy or bottled to bounce, tousles all across time have asked the same tress question: Which is best for curly hair? Bouncy Créme! As a children's hair salon, we have put the testimonials of tons of tremendous hair products to the test and one result reigned supreme:

bouncy creme

Our Bouncy Créme!

This light cream instantly rejuvenates curly, wavy or textured hair by separating and defining--everything you want and need in a curl-whirling product--while leaving hair full of shine without the flaking and stiffness! The easy-to-pump bottle dispenses a silky smooth serum to be worked through clean, damp hair.

The different looks of styling cream hairstyles

When added to wet hair, a cream conditions and strengthens hair by adding an extra layer of protection from the elements. However, this kid-friendly, mother-approved hair-tonic defines curls and controls frizz. It is great for blow drying for volume, but has been used most by scrunching for definition.

hair

Why use styling cream?

Like all our favorite products, there are natural ingredients making them just right for your little one - and the Bouncy Créme is no exception. This texture energizer contains emollients to soften hair, retain moisture, prevent frizz and flyaways, all while providing a smooth feel and adding shine. There is also a "Bounce-Back" polymer that protects the hair against thermal damage, as well as conditions and defrizzes curls. Possibly the most recognizable are its humectants that moisturize hair without weighing it down, all while controlling frizz for smooth curls. These special ingredients replenish moisture for body and luster! To complete your look, after scrunching this product through the hair, simply spritz your loved one with Vanilla Freeze Hairspray for a finished look and Voila! Your MADtastic ‘DO is MADsmermizing!

Here at Shear Madness Haircuts for Kids Franchising, we work hard to share our many great resources and business experiences so that our franchisees will have the tools to succeed! If you're interested in learning how to become a successful owner of your own kids salon franchise business, please click below!

Exploring a Children's Salon Franchise

Topics: kids salon franchise, salon franchise, kids salons, Shear Madness Haircuts for kids, kids boutique, kids hairstyles, kids hair products, hairstyle, kids hair blog, styling cream

7 Tips to Cultivate Happy Customers

Posted by Matthew S on Wed, Apr 15, 2015 @ 16:04 PM

happycustomersMost businesses will spend a lot of time and energy working to acquire new customers and build up various products and services, while at the same time possibly causing their current customers to feel a little left out. In our fast paced world, it can be an easy thing to do. But it can also be a costly thing to do as well! Following are seven tips on how you can be sure you're cultivating happy customers, saving time and money - and growing new customers too!

Happy Employees: It's important to hire employees who genuinely care about the customers you are providing a service for. As an example, consider a salon franchise that works primarily with children. Employees should either have a successful background working with kids - or have a manner that children and parents will be comfortable with. You may also want to see how a potential employee responds by immersing them in the culture of your business for a short period of time before hiring.

Employee Education: Business owners may wish to develop team goals or principals that your employees are mindful of while working and interacting with customers and each other. These principles also may help guide employees to be more comfortable making decisions on their own. For example, Shear Madness Haircuts for Kids has their own "Top 10 Madtastic Goals" that are vibrantly displayed in all of our salons. 

Employee Confidence: Help employees understand that one of the most important factors in the operation of the business is customer service. Employees SERVE the customer, and are working hard to help customers have a great experience that they'll want to be sure to return for in the future.

Listening to your Customer: Your business will want to make sure that it's listening and responding to your customers through traditional customer interaction (phone calls and conversations inside your store), as well as the internet (customer reviews and internet sites that mention your business) and social media (facebook, google+, twitter, blog posts and more). In all interactions, be sure to be friendly, patient and show genuine attentiveness to what they might be needing.

Ask Questions: Ask the appropriate questions in response to a customer need so that you can understand exactly how to help (and avoid frustration). Consider asking the "Five Ws" - or those questions that help in basic information gathering. Who is it about? What happened? When did it take place? Where did it take place? Why did it happen? Also pay attention to body language (verbal and nonverbal communication)!

Customer Education: Create content that helps educate your customers in a creative and fun way. Remember that educational content doesn't have to be bland and boring. It can be fun and exciting, such as contests on social media, comic books describing a process, crazy how-to videos, and more. The more your customers love your content, the more you're helping educate and market your brand to your customer - and helping draw new customers in!

Following Up with your Customer: Make sure you've done all that you can in order to help a customer leave your business happy. If you promise to do something for a customer, don't take too long to fulfill your committment, or worse - forget! And although it may seem obvious, make sure you're thinking of your customer as a real person just like you, and not just a number. 

So at the end of the day, by making sure that current customers are happy, you'll not only foster trust and loyalty towards your business, but also bring in new customers through your current customers sharing the great experience your business has provided! 

Through years of working in the children's salon industry, Shear Madness Haircuts for Kids Franchising, LLC has learned a lot about how to deliver great experiences for our customers. We work hard to share our many great resources and business experiences so that our franchisees will have the tools to succeed! If you're interested in learning how to become a successful owner of your own franchise, please click below!

The Top 4 Considerations

Topics: kids salon franchise, salon franchise, Small Business Franchise Information, Business Tips, Free Resources for Businesses, growing a small business, marketing strategies, employee

Educational Apps and Television for Kids!

Posted by Matthew S on Fri, Apr 3, 2015 @ 13:04 PM

EducationalAppsAt Shear Madness Haircuts for Kids, delivering a great experience for kids is our specialty. Whether it's helping them (and their parents) feel great by getting a fantastic haircut, hosting an awesome party, or providing the very best in hair products, hair related accessories, toys and more, we love being able to share a little happiness with the world through what we do best! 

Kids today have a lot of options when it comes to entertainment. And with televisions and video game stations in our hair salons to help provide positive distractions for kids while their hair is being cut, we know a thing or two about great games and television shows. And best of all, we understand how important it is for kids to have fun - but also be able to find positive and educational content to help encourage and motivate.

Below is a list of some great apps and fun television shows we've come across.

Educational Apps for Kids

Toca Hair Salon 2: (Available on iOS, Google Play, Kindle Fire and Windows Phone). Have you ever wanted to run your own Hair Salon? In this fun game, which has a unique style that is sure to be a hit with kids and parents alike, you'll use your fingers to comb, color, shave and blow-dry lifelike hair on a number of cute characters.

Endless Alphabet: (Available on iOS, Google Play, Amazon App Store and Windows Phone). Endless Alphabet is a great interactive app that helps facilitate reading success! Children will enjoy learning the alphabet and building up their vocabulary with lovable monsters. Words that are taught through the app also feature interactive puzzles and talking letters with animations that help illustrate the definition.

Daniel Tiger's Grr-ific Feelings: (Available on iOS, Google Play, Amazon, Nook and Windows Store). Daniel Tiger from the well known PBS Kids series helps kids learn about their feelings through fun games and songs. Children are sure to enjoy the photo booth, drawing easel, 18 sing-along songs, and the Trolley game (where over a dozen mini games can be found)! 

Duolingo: (Available on iOS, Android, Windows Store). This app is a great way to learn different languages for both kids and adults! By earning points for correct answers to fun games, you'll enjoy seeing your progress as you level up and learn! And it's FREE!

TeachMe: (Available on iOS). This series of educational apps help kids learn through age-appropriate learning categories. With fun graphics and reward-based activities, TeachMe has received a lot of praise from teachers and parents.

Cookie Doodle: (Available on iOS and Windows Store). Does your child enjoy making cookies? If so, they'll really have a great time with this app! By using their finger to roll the dough, they'll also cut out shapes, and sprinkle frosting and other fun toppings - and then get to "eat" it! Best of all, there's no mess!

Great Television for Kids

How It's Made: This half hour documentary television show gives an exciting look into how everyday items (engines, musical instruments, sporting equipment) are made. This is a fun show to sit down to as a family, and is sure to help kids think more about the world around them. It also helps teach about design, manufacturing, and more!

The Many Adventures of Winnie the Pooh: A beloved classic, this movie is broken into four animated stories - which is ideal in case your children would like to take a break. With fun songs, beautiful animation, and masterful storytelling, you're sure to find something special with these magical Winnie the Pooh Adventures.

Mighty Machines: If your kids love machines, then they are sure to have a great time learning about airplanes, diggers, trains, fire engines and more through this fun television program. The show is unique as it uses voice actors to make the machines talk to the viewers in order to describe how they work and what's going on.

The Big Adventure Series: With more than 16 videos, the Big Adventure Series allows kids to go behind the scenes to learn about submarines, space shuttles, national parks and more. Enjoyable and educational for kids, this series is also a lot of fun for adults too!

Here at Shear Madness Haircuts for Kids Franchising, we work hard to share our many great resources and business experiences so that our franchisees will have the tools to succeed! If you're interested in learning how to become a successful owner of your own franchise business, please click below!

Exploring a Children's Salon Franchise

Topics: franchise, kids salon franchise, salon franchise, kids salons, franchise opportunity, Shear Madness Haircuts for kids, children, Free Resources for Businesses, kids, salon, Best Kid Apps