The Perception of Your Franchise - Awesome or ??

Written by Jim Otto

How your business is perceived by your customers and potential customers will most likely determine your businesses success or failure. Let me clarify. Perception is defined as, "the state of being or the process of becoming aware of something through the senses." So let me give you an example of that in business terms.
 
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The Inevitable Business Crisis and How to Handle It!

Written by Jim Otto

There is only one thing that is inevitable in business ownership: the crisis. And while there's many crisis situations that your franchisor can help walk you through - some of them will ultimately end up requiring a solution that only you as the business owner can provide. And the fact of the matter is that when you do become a business owner, you will sometimes experience crisis frequently. Furthermore, they are often unpredictable, and can cause serious damage to your business. Whew! Sounds fun doesn't it?    
 
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Understanding Your Biggest Fixed Business Expense

Written by Jim Otto

In franchising a lot of time and effort goes into researching the best opportunity. If the franchise system that you are looking at has at least some track record and history of performance, you'll discover on close examination that they'll have over performing locations, average performing locations, and under performing locations. The list of reasons that this happens is a mile long. But with "location" as usually being listed as one of the top reasons that a franchise fails, make sure that the franchise that you are buying into has a model for picking a location that has proven track record of increasing your chance for success. 
 
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5 Amazing Customer Service Tips

Written by Jim Otto

Customer Service is one of those things that might sound easy on paper, but can sometimes be a lot more difficult to remember or implement effectively when you're interacting with your customer in person (or over the phone). Following are five recommendations that Shear Madness Haircuts for Kids (an award winning kids hair salon franchise system) has learned over the many years that we've served thousands of customers with a smile and the help they not only deserve - but have come to expect!

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What's Wrong with this Picture? Choosing a Franchise Location!

Written by Jim Otto

Our world headquarters is located in beautiful Johnson County, Kansas. Not far from our corporate office lies the busiest restaurant in the community, Nick and Jakes. It's located in the heart of Overland Park, Kansas on one of the busiest streets in town. With the high incomes of the local population and great visibility, this location seems like a no brainer!
 
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