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'Gorilla' Marketing Strategies - Tips for Wild Success!

Written by Jim Otto

We all know that marketing and advertising has changed greatly over the past decade, and keeping up with these changes while growing a business (like a kids salon franchise) can be a challenging feat. Reaching your target audience is key when developing strategies on how and where to spend your advertising dollars. 

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Which Salon Franchise is Best?

Written by Jim Otto

In the franchise world there are many options, and choosing between categories alone can be an interesting challenge.  However, one category that is worth careful evaluation is salon franchises.  Why?  Well, everyone needs a haircut now and then.  Most sectors of the salon industry are recession resistant, and it doesn't appear that the internet is going to be able to replace haircuts anytime soon!

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Salon Franchise Owner Erin Nanke and Des Moines Marketing

Written by Jim Otto

Developing a children's salon franchise into a thriving business requires a lot of time, hard work, and the use of effective marketing. Sometimes overlooked, marketing a business to your community not only can be a way to exercise creativity and have fun with your staff - but also helps generate a positive and exciting image to your audience! 

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Albuquerque Shear Madness Salon Franchise voted Best of City!

Written by Jim Otto

Albuquerque Salon Franchise Shear Madness Haircuts for Kids was recently voted by readers as Albuquerque The Magazine's Best of the City for 2014! The magazine, which serves as a schowcase for Albuquerque's most interesting people and places, explains that for 10 years the Best of the City award has allowed readers to vote on their favorites in order to "find the newest, the coolest, the most interesting, and most exciting things about Albuquerque."

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Employee Retention Strategies for the Good Salon Employee

Written by Jim Otto

Are you exasperated with stylists who show up late, demand more pay, don't take a lot of pride in their chosen field of work, complain about not getting enough hours, and neglect to educate their clients on products? The list could go on and on. But one thing is true. The perfect employee or stylist doesn't grow on trees, nor do they just come walking through the door (except maybe once or twice in your career…if you’re lucky). So, it’s up to you to mold the staff you have into the “perfect employees”.

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