Creating an exciting email newsletter can be an affordable and easy way to communicate with your customers on a regular basis. And if done right, it's also a great way to build trust, generate excitement, and potentially encourage customers to frequently utilize the services your business provides. However, if an email newsletter isn't done properly, it might end up being an annoyance to your customer. So what do you do? Before you begin creating that Newsletter make sure you have included the following 4 "Musts" in your process!

Collecting customer feedback is an important way to gauge whether the efforts you are putting into growing your small business are really meeting the needs and expectations of your customers. Following are some different ways that customer feedback might be gained, as well as some helpful tips and useful questions you might want to ask.

Like any relationship, the relationship between franchisees and franchisors depends a lot on trust and goodwill. Following are some of the key areas that Shear Madness Haircuts for Kids has focused on in building trust and nourishing success for our valued franchisees!