September Blog Digest: Starting Your Own Business?

Posted by Matthew S on Mon, Sep 19, 2016 @ 14:09 PM

Sept16BlogDigest.jpgWhen starting a new business by yourself, sometimes it might seem like doing your own research and going at it alone is the most attractive option. But ultimately, this might not be a good idea. Not only could you possibly be doing the wrong research and making investments that might not be financially profitable over the long run, but you just might not have all the necessary information at your fingertips that can help ensure business success! Want to know more? Don't miss the rest of this very helpful article over at: In Business, One is the Loneliest Number! Also, be sure to check out some of our many other latest resources below, or by visiting our ever growing Shear Madness Franchise Blog!

Are you ready to turn your dream into a reality? Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantages of franchise ownership! Click below for our free download - the Franchise Buyer's Toolkit!

Exploring a Children's Salon Franchise

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family by starting your own business? We are one of the fastest growing kids hair salons and franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, business tips, how to grow your small business, or how to become a owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Until next time, have a great rest of the month! - The Shear Madness Team

Topics: franchise, franchising, blog digest, business success, business skills

Blog Digest: What are Franchise Buyers Looking For?

Posted by Matthew S on Thu, Aug 18, 2016 @ 17:08 PM

August16BlogDigest.jpgWhat are prospective franchise buyers looking for when it comes to buying into a franchise system? We opened this question up to some of our Shear Madness Haircuts for Kids franchisees, and this is some of the feedback we received. First of all, Communication is  Key. It may seem like a given, but it's true! Franchise communication is important through all aspects of franchising - from being able to effectively communicate with customers, to being able to have great communication channels between potential area developers, franchisors, franchisees, and everyone in between. As such, franchise buyers should be looking for a communication system that ensures consistency and timeliness of communication. Similarly, a means by which franchisees throughout the system can easily and effectively communicate with each other is also very helpful. Many franchisees join a franchise for the systems and support, so it's critical they get it! To check out more about this topic, please read more atWhat do Franchise Buyers Want and Need? We Asked - Top 8 Answers! In the meantime, feel free to take a look at some of our latest Blog articles for August!

August Blog Resources:

Turn your Dream into Reality! Are you or someone you know interested in learning more about how to become a successful owner of your own kids hair salon franchise business? If so, please click "franchise opportunities", call 1-888-98 GONE MAD, or download our FREE Franchising Toolkit at the link below!

Exploring a Children's Salon Franchise

We hope you've enjoyed our August edition of the Shear Madness Blog Digest. If you'd like to check out our entire library of blog articles, please click on Shear Madness Blog. In the meantime, if you should ever have any questions or articles that you might like to see us discuss in a future blog article, please don't hesitate to call or write us an e-mail. Until next time, have a GREAT rest of the Summer! 

The Shear Madness Team

Topics: franchise, franchising, blog digest, business success, business skills

July Blog Digest: The 3 Must Have Skills!

Posted by Matthew S on Tue, Jul 26, 2016 @ 14:07 PM

kidsfranchise2.jpgDo you have the three "must have" business skills for franchise owners? Many people that contact me are “romantically” attracted to our concept. They love the idea of a cute, fun and brightly colored place to take kids for a great haircut. Or I hear, “I love children, so I was really attracted to this." However, it is a business!  To succeed you need skills too!  Interested in learning just what those top 3 skills are?  Find out by reading here!

Meanwhile, if you'd like to read about a variety of other subjects related to franchising and the successful operation of a small business, please click on Shear Madness Franchising Blog or check out some of the latest articles below!

Turn your Dream into Reality! Are you or someone you know interested in learning more about how to become a successful owner of your own kids hair salon franchise business? If so, please click "franchise opportunities", call 1-888-98 GONE MAD, or download our FREE Franchising Toolkit at the link below!

Exploring a Children's Salon Franchise

We sincerely hope you've enjoyed our July edition of the Shear Madness Blog Digest. As always, if you should ever have any questions or articles that you might like to see us to discuss in our blog, please don't hesitate to call or write us an e-mail. We're having a great day, and we hope you have one too!

The Shear Madness Team

Topics: franchise, franchising, blog digest, business success, business skills

The Big Red Flag of Franchising!

Posted by Jim Otto on Sun, Jul 17, 2016 @ 22:07 PM

Bigredflag.jpgPeople are requesting information about our franchise on a daily basis. The two most often asked questions I get are, “how much does it cost?” and “how much can I make?” These are questions that most interested franchise buyers have the right to know. If I may, I'd like to offer prospective buyers a question that would answer the other two and save everyone a lot of due diligence and research. You see, I think the most important question that franchise buyers should ask is, “How many of your locations have closed?”

Closing locations are the BIG RED FLAG of franchising. Why? Closing locations are a sign of several franchising problems.

Number one (and the one most people don’t ask enough) is that closings are caused because the franchise may not make enough money. This may not even be the fault of the franchisor, it’s just that it may not be a franchisable business model with enough demand from its customers. Remember: most franchising systems need several key components to be successful. The system must be easily taught to someone else, and that person in turn can teach it to someone else. Most successful franchising models create a recurring revenue model that continuous to expand and produce more and more revenue over time. That’s called scalability.

Number two is that closed locations can be a sign of poor support and training. Franchisors that don’t properly train and then support their franchisees usually suffer from lots of closed franchise locations. Running a business is hard and franchise systems that don’t help get their franchises “over the hump” and through the most difficult part of business, the startup, usually have closed locations.

So how do you know how many of a franchisor’s locations have closed?

The FTC requires that a franchise list all of their closings in the back of their Franchise Disclosure Document (also known as the FDD). If there are no closings listed, then make sure that you ask the franchisor to make sure. Under the FTC’s guide for buying a franchise, which you can find online, they'll say that if the numbers show that more than a few franchised outlets have closed, transferred to new owners, or transferred to the franchisor - then it could be due to problems with the franchsor’s support or because franchises aren’t profitable. 

This is not to say that there is a franchising system that exists with no closings. All franchising systems have locations that close. Running a business is hard and it takes lots of time, effort and perseverance to succeed, no matter how good the systems are. Plus, many people just lack the skill it takes to run a business. But if it were me, I'd always be sure to ask the question, “how many of your locations have closed?” Asking that one question will save you a lot of time and money!

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantages of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own  small business? We are one of the fastest growing kids hair salons and franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, business tips, how to grow your small business, or how to become a owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: franchise, salon franchise, franchise buyers, buying a franchise, franchise opportunity, how to buy into a franchise, Small Business Franchise Information, how to franchise, franchising, franchisee support, franchise research, haircare franchise, evaluating a franchise, franchise ownership, red flag, franchise success

What a Franchise Buyer Wants?  What do they Need? We Asked - The Top 8 Answers Below!

Posted by Janon Otto on Sun, Jul 17, 2016 @ 22:07 PM

franchisebuyersWhat are prospective franchise buyers looking for when it comes to buying into a franchise system? We opened this question up to some of our Shear Madness Haircuts for Kids franchisees, and this is some of the feedback we received. We hope it helps you as much as it did us!

1. Communication is Key: It may seem like a given, but it's true! Franchise communication is important through all aspects of franchising - from being able to effectively communicate with customers, to being able to have great communication channels between potential area developers, franchisors, franchisees, and everyone in between. As such, franchise buyers should be looking for a communication system that ensures consistency and timeliness of communication. Similarly, a means by which franchisees throughout the system can easily and effectively communicate with each other is also very helpful. Many franchisees join a franchise for the systems and support, so it's critical they get it!

2. Process Support and Education: Running your own franchise can be a challenging, yet rewarding experience. That's why when a Franchisee needs help, especially during the start-up phase, there's a tried-and-true system in place that gives them the support they need. This includes great communication channels with the franchisor and other franchisees, as well as franchise training provided through conferences and monthly meetings.

3. First Class Marketing: Franchisees want to know their marketing dollars are going toward creative, expressive messages that effectively reach their customers and help build their business. Some of these marketing efforts might include social media advertising, traditional advertising (newspapers, magazines, ads in sporting venues), posters for the store to use, banners for outdoor advertising, and much more!

4. Transparency: Franchisees want to clearly see evidence of the franchisor's support of the franchisee's efforts to attain and maintain success. There needs to be the feeling in the franchisee's heart that every day, everyone is working towards success.

5. Independence, Flexibility and Personal Challenge: Many franchisees are seeking to escape the politics, rigidity and frustration of working for others. But they also don't want the risk and harsh learning curve of trying to start a business entirely on their own. Franchisees are also highly motivated by achieving results directly linked to their own creativity and hard work. A successful franchise system allows for all these things!

6. Respect: Each franchisee is going to have different motivations, but ultimately they need to be treated like business owners, and not employees. Franchisees desire the respect of friends, family and peers, and are often a helpful force in the development of new initiatives and programs. Their experience and desire to succeed can also identify emerging trends in their respective industries.

7. Making a Difference: Franchisees often treat their staff as extended members of their own family, and take pride in helping them grow personally and professionally. They also get great satisfaction in helping customers and making a contribution to their local communities!

8. Utilizing Expertise: A franchisee wants to leverage upon the expertise of a franchisor, as well as using the name of an established brand that a franchisor has acquired. A franchisee also expects the franchisor to provide assistance in helping with staffing, training, business planning, operational and business related troubleshooting. This is so the franchisee can accomplish their business goals through an organized business mechanism in the minimum possible time!

There you have it!  If you are evaluating several franchise opportunities this will give you an idea of what to ask about!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: franchise, kids salon franchise, franchise buyers, buying a franchise, franchise opportunity, Shear Madness Haircuts for kids, how to franchise, franchising, franchisee support

Fun Ideas on Marketing to Kids!

Posted by Matthew S on Fri, Sep 18, 2015 @ 09:09 AM

FunideasmarketingEach year, kids are reported to influence around $1 trillion in family spending! And with everything from toys, clothing, jewelry, personal care products (toothpaste, shampoo, cosmetics, etc), to eating establishments, personal care franchises (haircuts, nail salons, and more), it's easy to see why! Kids have an interest in what's new, having fun, and looking and feeling great! So if you're looking for a few ideas on marketing to kids and how to let people know about the kinds of products and services your business offers, consider checking out the following cool and creative marketing ideas!

School is Cool: Find way to let kids know about your business through running an ad in the school yearbook or newsletter. Sponsor a kids club at school by donating supplies for it, or consider helping out with a school fundraiser. And don't forget the Homeschool market! There are many homeschool conventions where businesses advertise kid friendly products and services.

Parades and Town Festivals: There are always lots of kids at parades, town festivals and local fairs! Decorate a cool car and drive it in a parade, or have a booth at a local festival or fair. Consider having a game or two that kids can interact with and win free prizes. Whatever you do, be sure to have fun and decorate in such a manner that it catches kids eyes and gets them excited about what you do!

Contests: Hosting a contest can be a fun way to draw positive attention to your brand. This could involve something simple like a coloring contest (with a specially designed coloring page for your business) to a contest that encourages kids to be creative in making something fun that features your product. Other ideas could include a model contest where parents take pictures of their kids having fun with your product or service. Prizes could include coupons, certificates, free stuff from your store, appearing on your social media sites, and much more! 

Free Stuff: Kids love to have fun and get something for free (that their mom and dad won't say "No" to!). These can be inexpensive trinkets like crazy pencil toppers, silly sunglasses, fake mustaches, foam airplanes, trading cards or even helium ballons branded with your product. 

Sports and More: Kids love sports, outdoor activities and special interest clubs (like lego building clubs and summer reading clubs at the local library). Consider advertising at the local baseball or soccer field, or sponsoring a summer reading program. Possibly look at donating sports related items to a kids team, or outdoor supplies for a scouting organization. 

Geek Culture: Kids (and their parents) today really enjoy a lot of popular sci-fi shows, graphic novels, comics and board games, collectible card games and video games. Consider hosting an event at a local comic book shop, game store, comic book or sci-fi convention. Encourage those from your business who attend to dress up as fun characters, and offer cool sci-fi related gifts branded with your product. 

Interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

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Topics: franchise, Small Business Franchise Information, small business how-tos, growing a small business, marketing strategies, kids, franchising

Effective Franchisee Support

Posted by Matthew S on Fri, Aug 14, 2015 @ 09:08 AM

effectivefranchiseLike any relationship, the relationship between franchisees and franchisors depends a lot on trust and goodwill. Following are some of the key areas that Shear Madness Haircuts for Kids has focused on in building trust and nourishing success for our valued franchisees!

Encouraging Communication: Anyone who feels as if they don't have someone to easily turn to when problems or quesitons arise, will often attempt to find their own solutions. Amongst franchisees, this could not only lead to less brand cohesiveness, but also division and discouragement between the franchisor and franchisee. This is why reaching out to franchisees on a continual basis is so important. Some of the ways the franchisor can do this is through newsletters, e-mail, phone and in-person visits. Handwritten notes congratulating franchisees on recent successes are also always appreciated! However, it's also important to understand that difficult situations may arise, and it's that consistent, open communication that will not only help ease potentially frustrating situations, but also save time and money too!

Encouraging Innovation: Every year, it's important to try to assess the effectiveness of your products and services. If it's discovered that a particular product or service isn't providing the desired results, the careful research and development of new products and services may help stimulate business growth in a new direction! And don't forget that innovating in communication methods can also be helpful. For example, while technology may be intimidating or costly to implement, it's also a great way to communicate through newsletters, e-mail and blogs. Website and company portals can also be helpful in allowing franchisees to quickly access important information or provide feedback.

Meetings: Monthly conference calls and yearly conferences can be a fun and helpful way to foster good relationships between franchisees and the franchisor. These meetings are also a great way to inform everyone on changes within the system, as well as helping stimulate innovation and education. Conferences can be especially effective, as it's a great way for face-to-face interaction with other franchisees, the franchisors, vendors, and more. Conferences can also help build exciting momentum with the offering of new products and innovative plans for the year to come!

Focus on the Franchisee! While growth and developing new products and services is always important, the culture of any franchising system should ultimately be franchisee-focused. Not only is respect for your franchisee critical, but positive communication with them can lead to great franchise relationships and a highly effective team. Let franchisees know that their thoughts are needed and valued by encouraging feedback on new services, products, programs, etc. Maintaining effective communication and providing support for your franchisees can be a full time job, but it helps franchisees know that someone always has their back and cares about their success!

Are you looking for a franchising opportunity with someone who has your back and works hard to encourage your success? If so, why not check out Shear Madness Haircuts for Kids Franchising? Not only do we love to have FUN, but we also love sharing our many great business tips and resources for small businesses so that our franchisees will have the tools to succeed! If you're interested in learning how to become a successful owner of your own franchise business, please click below!

The Top 4 Considerations

Topics: franchise, business growth, nourishing success, business relationships, franchising, franchisee support

Creating an Atmosphere of FUN in your retail store!

Posted by Matthew S on Wed, Jun 10, 2015 @ 12:06 PM

funatmosphereCreating an atmosphere of fun in your business can go a long way in helping foster customer loyalty. And customer loyalty translates into increased sales - not only through repeat patrongage, but by your customers telling friends and family what a great experience they have at your business!

Developing a small business plan that encourages and stimulates growth in your business should be a top priority for every business owner. But in the hustle and bustle of day-to-day life, sometimes the little things can get overlooked. And it's the little things that can add up to either great or poor customer retention.

Following are some of our ideas on practical and creative ways a business owner / successful franchisee can maintain and stimulate customer growth and a fun atmosphere in their store! 

Pay attention to the little things: Don't bring down the atmosphere of your store through having a dirty restroom, dusty products, messy displays or cluttered counterspaces. Make sure that the store is in good repair with doors that don't annoyingly squeak, ceilings free from water spots and cob-webs, and floors that are clean and easily navigated. Also, you'll want to make sure that items and/or services have easy-to-find prices available, as it can be frustrating for a customer who may want to purchase an item but not know how much it costs. Keep an eye out for damaged products or products with beat-up packaging, as you wouldn't want your customer to have the impression that you're trying to sell them something inferior!

Decorations: In our mass-produced world, sometimes customers will appreciate visiting a business that encourages creativity and keeps things lively and interesting through the placement of seasonal decorations, artwork and other subtle personal touches. Be sure you know who your target audience is, and utilize up-to-date decorations that showcase why your business is special!

Music: Music can add a fun atsmosphere to your store, but make sure it isn't so loud that customers may feel as if they have to plug their ears. Also make sure that whatever music you have playing in the background is appropriate for your audience, and doesn't contain anything that might offend.

Happy Employees: We've all been to stores where employees behave as if inconvenienced that you've bothered to ask them a question or go through their check-out line. Make sure to help employees understand the importance of greeting their customer when they enter the store, smiling and being courteous whenever working with a customer, and wishing them a good day when they leave. And while it's important for employees to be available for any help a customer might require, being too intrusive may be a turn-off for customers (example: hovering when a customer is shopping, or asking multiple times if they need help).

Appreciate your Customers: Everyone likes to be recognized and appreciated. For those customers who repeatedly do business at your store, you may want to send them a thank you note with coupon. Hosting a "Customer Appreciation Day" once a year might also be a great idea, with the providing of live music, a raffle, pet costume contest, art contest, games for kids, and more! Be creative, and have fun!

Here at Shear Madness Haircuts for Kids Franchising, we love to have FUN! We also love sharing our many great business tips and resources for small businesses so that our franchisees will have the tools to succeed! If you're interested in learning how to become a successful owner of your own franchise business, please click below!

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Topics: franchise, kids salon franchise, franchise opportunity, Business Tips, Free Resources for Businesses, successful franchisees, small business how-tos, growing a small business, creativity, business growth, atmosphere

Kids Salon Franchise to open in New York State!

Posted by Matthew S on Wed, Jun 3, 2015 @ 09:06 AM

OpenNYShear Madness Haircuts for Kids Signs Area Development Agreement for Multiple Locations

Based in Overland Park, Kansas, Shear Madness Franchising announced the signing of an Area Development Agreement to open multiple locations in New York State, Pittsburg, PA and Cleveland Ohio. The agreement allows for multiple locations to be developed over a number of years. Danni Development, LLC of Williamsville, NY reached the agreement with Shear Madness Franchising in late April. “We are excited to bring Shear Madness Haircuts for Kids to the East coast,” said Todd Danni, Managing Partner. “We feel like Shear Madness has a unique business model and we look forward to expanding the concept in the northeast.”

“We are excited about partnering with Danni Development, LLC and look forward to our relationship going forward,” commented Janon Otto, CEO and Director of Operations for Shear Madness Franchising. “As Todd brings a wealth of experience and a solid business background in developing businesses, the agreement has great synergies for both sides. With franchise locations mostly located in the midwestern part of the United States, Shear Madness believes it’s the right time to enter new markets. Furthermore, as part of our overall strategy, we wanted to establish ourselves in the Midwest and make sure that we could support and grow our Midwest based franchise partners before expanding nationally,” commented Otto.

Paula Thurman, a partner in the franchising company who oversees training and quality control of new franchise locations, originally founded Shear Madness Haircuts for Kids in Kansas City in 1997. Thurman notes that, “This agreement allows us to expand the Shear Madness Haircuts for Kids footprint into 8 states and gives us continued momentum going forward.” Shear Madness Haircuts for Kids currently has locations open in Kansas, Missouri, Texas, Iowa and New Mexico.

Also see ithinkbigger.com's article: Shear Madness Ready to Expand to Cleveland, Pittsburgh, N.Y. State

Interested in learning how YOU can join the Shear Madness Haircuts for Kids family? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: franchise, Shear Madness Haircuts for kids, kids haircuts, new locations

Marketing a Children's Hair Salon!

Posted by Matthew S on Tue, May 5, 2015 @ 12:05 PM

MarketingIn the exciting world of Children's Hair Salons, building brand awareness can be an exciting challenge and another way to run a smarter business. Not only is it important to use clever eye-catching marketing techniques in the community (such as what we discussed in our article Gorilla Marketing Strategies and Erin Nanke's Marketing in Des Moines), but it's also important to engage your customers through having an online presence by developing - and maintaining - a website and social media content.

For example, the Shear Madness Haircuts for Kids website ranks near the top for childrens salons, the salon business and kids spa locations. We consistently receive between 35,000 to 60,000 visitors per month. Our Facebook site currently has over 30,000 "Likes", and has been a great way to interact with our customers through fun contests, receiving positive feedback, and listening / responding to customer concerns. Instagram, Twitter, Pinterest and Google+ have also been great ways to reach out to our customers by providing fun content for them to access each day. We do this through the careful understanding that although simply having an online presence has certainly been important for our business, utilizing the internet to reinforce the FUN that Shear Madness represents has been a vital ingredient for success!

Great design also configures into this equation too - especially given the short-attention span that people have in the age of the internet. While it's true you can't always judge a book by it's cover, people will quickly pass a business by if the business looks unprofessional, uninteresting, or just plain boring - especially in the children's market! Without nicely designed ads, signs, posters, web banners, meme graphics and more that clearly communicate your brand, customers will unfortunately find their interest drawn by other businesses who do. So be sure to take time to invest in great graphic design that communicates what you do, applies a consistent message (so your audience will visually recognize who you are), and provides a way for your customers to feel the FUN when they see your materials!

So while marketing and design can be a lot of fun, and generate a lot of excitement for your brand, it sometimes doesn't come cheap. Nor is it something that takes only a couple hours here and there in order to be successful. However, here at Shear Madness Haircuts for Kids, we understand how important it is! Because of this, we work hard in providing many great resources and materials to help our franchise owners succeed in the marketing and development of their business. For example, we have numerous photographs and art assets easily available to our franchisees through dropbox for the creation of flyers, e-mails and more. We also provide graphic design and marketing services for franchisees who may need a little more in-depth assistance with newspaper ads, signs, or marketing through social media avenues. Whatever the case may be, you can bet that by being partnered with our great team - you'll not only have a friend in the business, but a true advantage as well!

Interested in learning more about one of the best kids salon franchise systems out there? As one of the fastest growing kids hair salons in the industry today, we're working hard to share our many great resources and business experiences so that our franchisees will have the tools to succeed! If you're interested in learning how to become a successful owner of your own childrens salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: franchise, kids salon franchise, kids salons, franchise opportunity, the salon business, Small Business Franchise Information, Business Tips, Free Resources for Businesses, growing a small business, marketing strategies