5 Amazing Customer Service Tips

Posted by Matthew S on Wed, Jul 12, 2017 @ 12:07 PM

5customerservicetips.jpgCustomer Service is one of those things that might sound easy on paper, but can sometimes be a lot more difficult to remember or implement effectively when you're interacting with your customer in person (or over the phone). Following are five recommendations that Shear Madness Haircuts for Kids (an award winning kids hair salon franchise system) has learned over the many years that we've served thousands of customers with a smile and the help they not only deserve - but have come to expect!

1. It's important to have the right information at hand! When interacting with a customer, the right information can make a big difference in the kind of interaction you might have with them. Wrong or unclear information might cause someone to leave with a feeling of annoyance, exasperation or that they just didn't get the solution they were wanting - which could cause them to look elsewhere. So make sure that your business has a great system in place that keeps track of relevant customer data. For example, let's say a customer contacts your business wanting to know about a service they received from a couple of weeks ago. If you're unable to quickly look up this information, or the employee who assisted them, the lack of details could lead to potential confusion over what they're asking for. 

2. Treat your customers like people! We've often seen very sterile communications with customers, which is laden with in-house terminology, number or letter sequences (for products) and sentences that seem like they're spoken by a robot. Or, I'm sure we've all had that employee who acts about as bored as can be when you call them up to ask a question, or take absolutely forever to give you the answer you're looking for. This all leads to a feeling that the customer is either just another number in some machine, or isn't really that important. So make sure that you're relating to your customers in ways that help them to feel valued and intelligent, and use language that is friendly and not too technical. One trick that might help is to actually smile when speaking to someone, whether in a face-to-face discussion or on the phone. It's a lot harder to convey an attitude of boredom or annoyance when you're smiling. 

3. Acknowledge customer concerns. This can be a tough one, as no-one likes to feel like they're in the hot seat. However, make sure that when you're assisting an upset customer that you listen carefully to their concern, and promise to make it right (as much as is feasibly possible). It's also important to utilize positive language over negative language when interacting with your customers. For example, negative language might be the use of "I can't or won't do that right now", or "This is not our fault". Positive language would be, "Thank you for bringing this concern to our attention. I would be happy to help fix this issue for you!"

4. Help customers with the ability to help themselves. Sometimes it can be frustrating for customers if they're looking for an answer that they know should be easily available online, but instead have to spend the time to contact someone at your business. It's a good idea to have a website where customers can find this information, and publicize it on social media or in your advertising so that they know this is where many of their questions could be answered. For example, a business website should include store hours, locations, services provided (with helpful descriptions) and perhaps even a frequently asked questions. Another great thing about a website is that it can communicate through photographs or videos, which can be very helpful for your customer in understanding more about what your business offers!

5. Be thankful to you customers. As noted earlier, customers love to feel appreciated and valued.  One way to do this is write thank you notes after a customer makes a purchase, or have customer appreciation days with fun give aways and snacks. You might also consider utilizing the blog on your website or social media to highlight positive customer feedback, good customer questions or photographs of customers in your store (with their permission of course). A lot of people complain about faceless mega-corporations that seem to regard them as just a number. So be sure to bring a personal touch to help your business stand out!

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

 

Exploring a Children's Salon Franchise

Topics: Business Tips, small business how-tos, growing a small business, employee loyalty, business growth, business relationships, franchising, customer appreciation, customer feedback, franchise growth, business success, business skills, business ownership, customer service

What's Wrong with this Picture? Choosing a Franchise Location!

Posted by Jim Otto on Thu, Jun 15, 2017 @ 11:06 AM

franchiselocation.jpgOur world headquarters is located in beautiful Johnson County, Kansas. Not far from our corporate office lies the busiest restaurant in the community, Nick and Jakes. It's located in the heart of Overland Park, Kansas on one of the busiest streets in town. With the high incomes of the local population and great visibility, this location seems like a no brainer!
 
However if you study the picture a little closer, you'll see that the restaurant next to Nick and Jakes is up for lease. In fact, for the 4th time in the last six years a restaurant has come and gone here in one of the hottest corners in Johnson County, right next to one of the busiest restaurants.  A banker recently told me that over three and a half million dollars has been spent on build-outs over the last 6 years trying to make something work, all to no avail. Now I know what you're thinking. Nick and Jake's must be so good that nothing can compete! And while that might be the case, it got to be such a topic of discussion around these parts that the owners of Nick and Jake's decided to put something in there - and it failed too! 
 
Why am I telling you all this? Because I think it's so important to illustrate how important (and difficult) it is to find the right franchise location. Choosing a franchise location or finding the right location for your business has a LOT of variables. But a great place to start is by first asking the following question: Will this franchise even work in my area?
 
Some other great questions to ask are:
 
1) What is the total population in my trade area, and how far will customers drive to come to my business? Make sure that you know who your customer is and if there is enough of them to support your business. 
 
2)  Income levels are another important factor. Most all businesses need customers with at least some discretionary income.
 
3) Population density. This is NOT the same thing as total population. Every business has a distance that people will drive for that good or service. For example, a sub sandwich shop may only need a certain amount of people within  a mile of its location to be successful, whereas a specialty hair salon may need to draw people from a six mile radius. Make sure your franchisor can tell you what the density requirements are for your business. 
 
4) Demographic makeup. Whatever your business, it will appeal to a certain group of people. The broader that appeal is the better, but many businesses are successful by catering to an underserved niche. just make sure that you have investigated who those customers are and if there are enough in your area.  
 
5) Competition and saturation does happen. Look at all the competitors you have and see how you stack up. If you aren't able to differentiate yourself and create a better customer experience then what's already there, you may have a tough time getting customers to switch to YOUR business.
 
Which brings me back to that space for lease in the picture. Some spaces - for whatever reason - just don't have that "it" factor.  While those are the spaces that a lot of landlords will encourage you to take, it's those spaces that you need to avoid! Good Luck on Finding a GREAT location for your business!
 
Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and franchise success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

Topics: how to begin a business, Business Tips, small business how-tos, growing a small business, franchising, franchisee support, business success, business skills, franchise success, business ownership, franchise location, choosing the right location

Millennials and the Importance of Marketing Online!

Posted by Jim Otto on Thu, May 11, 2017 @ 14:05 PM

marketingmillennials.jpgWe think the best way to prepare for future marketing trends is to study the behavior of the demographics that will soon be the dominant buying power! Our goal as a franchising system is to stay ahead of this trend, and help our franchisees create creative marketing strategies to connect to our target market now, and in the future. But this is something that applies to all businesses and their owners  (who are looking for ways to be even more successful in their communities) - not just kids haircutting salons!

For example, in studying our website traffic, we've seen that most of it comes in from a mobile device or smartphone. What this tells us is that our customers are likely very internet savvy, and looking for information readily available about what we offer through social media, search engines or our web site. We also understand the importance of social media marketing and reviews - as well as word of mouth marketing, which continues to be one of the best ways customers can learn about what your business offers.

So how does this fit in with millennials? Between 18 and 35 years old, millennials are projected to outgrow baby bo0mers in population size by 2028. Wow! Furthermore, it's reported that millennials are spending an average of 25 hours a week online, and are using the internet to engage with others more than any other age group that came before. Plus, as around 25% of the US population is a millennial, experts are saying that at least 75% of the US workforce will be comprised of millennials by 2025! 

Essentially, millennials will be the bulk of your customer base over the next 10 years, with a huge amount of descretionary buying power resting in their hands. Furthermore, around 89% of millennials say that they trust recommendations from friends and family, versus claims made by a company. Remember what we said about word of mouth marketing and social media reviews? This is where that comes into play. About 44% of millennials are willing to promote, or voice concerns over products and services online through social media - with many of them saying that user generated content on a company website influences what they will or won't buy. 86% of millennials would rather read a blog written by someone to learn about a company, rather than reading an ad in newspaper or print. Pretty cool stuff.

So in conclusion, Millennials are hyper connected online, but seek out offline activities with companies that create a positive experience and add value to their lives. Plus, despite ad blocking, millennials are actually more open to receiving branded messages than older generations of consumers have typically been, provided that content is targeted to their needs and interests. When millennials have a great experience with a company, they get online and share that experience on social media (via pictures or videos) with hundreds of their friends. This is awesome for a business, as they can become your number one, absolutely free marketing department out there practically promoting your busines 24 hours, 7 days a week!

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business that provides a positive experience in helping children and their families? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: Small Business Franchise Information, Business Tips, small business how-tos, growing a small business, marketing strategies, franchising, franchisee support, franchise growth, franchise ownership, franchise success, Millennials, business ownership

4 Keys to Business Success!

Posted by Matthew S on Tue, Apr 11, 2017 @ 16:04 PM

4keys.jpgWhile running your own business can be a difficult challenge, it can also be one of the most rewarding experiences that life has to offer! Not only does it take being able to understand market demands, but it also means having a viable small business plan (a process and product in place) that will support the business, as well as provide an income for the owner. While many potential business owners may have a great idea for a business, business growth and long-term success requires being able to be focused, disciplined and at times - an out-of-the-box thinker! Below are 4 keys that can help your business or franchise location build success.

Location - You might have the most amazing concept for a business or franchise, but if it's located in  the wrong area - it's just not going to work. Or, it might not work as well as it could in a more ideal area. So be sure to do your research in finding out which areas in your community are most ideally suited for your concept. For example, if it's a business that is geared more towards children, look at the demographics of how many young families are in a particular area. Likewise, if it's a concept that's more for retired people, you'll want to find an area where there are a lot of retirees who might be interested in what it is that you're offering. Additional considerations might be trying to gauge how much people might have in "disposable income" in a particular area. A community that doesn't have a lot of extra money to spend may not be interested in spending money on whatever it is that you have to sell.

Marketing - It almost goes without saying that one of the key components of any successfully run business is the strength of their marketing strategies. Marketing is what helps bring customers through your door, and can be accomplished through everything from more traditional methods (like print ads, handing out flyers at parades, using coupons, and word of mouth marketing) to more modern methods (like social media marketing, blogging, and running an effective, up-to-date website). Many business owners might also find success in working within the community through a local charity effort, as more and more customers are finding value in businesses who sincerely engage in some kind of non-partisan efforts to help better the community around them.

Attitude - The attitude, or "feeling" that your business gives a customer can largely be helped or hindered by the attitude of your employees. Good employees who are also happy are more willing to help customers, as well as be more loyal and engaged in doing a good job for their employer. On the flip side, employees who are generally unhappy or have bad attitudes about their work are more likely to pass this feeling on to customers. So it's important to make sure that your employees have good attitudes, and to try to help facilitate the positive atmosphere at your work place by giving awards for good work performance, hosting a holiday party, having a clean breakroom and restrooms for employees to use, and maybe offering employee discounts for services that your business offers. 

Management - An important consideration when running your business is the strength of your manager or management team. While you may not be able to be physically at your business at all times, it's still important to be aware of what's going on through your managers. A great manager is able to share with you what's going on, as well as help maintain a great atmosphere for employees and customers alike. For example, managers can help you know the attitudes of employees, whether they are showing up for work, and if they're taking overly long breaks. You'll also want to keep close attention on the possibility of an employee who might be "dipping into the till" through the careful monitoring of receipts, record-keeping software, or even video monitoring equipment. If any of these areas are a problem, be sure to address them quickly either through meeting with the employee in question, issuing a warning, or possibly even a professionally conducted dismissal from the business.

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about our franchise opportunity, or about small business marketing, great marketing strategies, resources for small businesses, how to grow your small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

Topics: Business Tips, small business how-tos, growing a small business, franchising, franchise growth, franchise ownership, business success, franchise success, business ownership

Ready to Work?

Posted by Jim Otto on Tue, Feb 14, 2017 @ 17:02 PM

readytowork.jpgI was recently talking to a friend of mine about a recent food franchise that had failed after being open only six months. He said, “well the food wasn’t very good and the customer service was bad.” Well there’s a surprise! Of all the components that are most important to your long term success, having a well-trained and motivated staff is numero uno. Even more so than your process, and more than your product, having the right people in place is a must.

Signs of an undertrained staff that is ready to work are low productivity, being less efficient, less knowledgable, an inability to offer customer support, and in some cases they may even be unsafe! Does that sound good for business? Yet many franchisees buy a franchise and hire people who they think are going to love and care about the business. Unfortunately, many end up the like the food franchise that I started off talking about...closed for business. But here’s the thing, this is a nationally known chain with good food and a fun atmosphere - so therefore we can only assume that this inattentive owner failed at every level. From the cooks in the kitchen who were preparing the food, to the waiters and to the check-in staff.

Don’t waste your money buying a franchise if you can’t spend time getting to know and train the people who are going to work for you. They are the “face” of your business. That’s why at Shear Madness Haircuts for Kids we train our staff to answer the phone the same way every time, as that voice on the phone is the first impression of our business. We want all of our customers to know that we are “having a great day at Shear Madness!” Well trained employees know how to communicate, know how to listen, become self-motivated, know how to sell themselves and your business and know how to deal with stressful situations. And that makes for a business that you can be proud of!

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business that provides a positive experience in helping children and their families? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

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Topics: franchise buyers, Small Business Franchise Information, small business how-tos, growing a small business, employee, employee retention, keeping good employees, franchising, why buy a franchise

Seven Things Every Franchisor Should be Doing

Posted by Janon Otto on Tue, Feb 14, 2017 @ 17:02 PM

7things.jpgMany business owners will often take a look at their business and ask, "how can I grow?". Friends will look at them and say "Hey!  You ought to franchise!".  Sounds good - franchise your business!  Easy, right?!  Just find some people who want to do what you do, teach them to do it, and then sit back and collect all that royalty! Wow - So Easy!

WRONG!  Running a franchise is work!  It is running a business that is totally different than the business that you are franchising. If you're someone who is thinking of starting a franchise, or buying into one, you'll want to remember the list of the seven important things that the franchisor had better be offering their franchisees. If they aren't, then the system is not worth doing or investing in!

1.  Putting franchisee profits first!  

2.  Staying current with all marketing methods, evaluating them as they relate to the franchise business, and teaching franchisees about them.

3.  Continuing to develop the concept so that it stays up to date with the times and trends.

4.  Developing standards to help all franchisees evaluate their success or areas that need improvement. As an example from a salon business standpoint, this would be such relevant information as how many haircuts should a stylist perform in a given time period, how to figure out what to pay your stylists, what products to offer in your store, etc.?

5.   Developing benchmarks  for success.  How is each franchise doing compared to others in the system?  Are all franchisees given access to the best information?

6.   Continually developing new content that potential customers see as fresh.  Website, social media platforms, in store materials, etc.

7.   Constantly improving franchisee support - both access, systems, & communication.

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

Topics: salon franchise, franchise buyers, buying a franchise, how to buy into a franchise, Small Business Franchise Information, how to franchise, small business how-tos, growing a small business, franchising, franchisee support, franchise research, franchise growth, franchise ownership, why buy a franchise, franchise success

Consumer Trends & Franchising - Franchise Buyers Beware!

Posted by Jim Otto on Fri, Nov 11, 2016 @ 12:11 PM

consumertrends.jpgThere's an old adage on Wall Street, "The trend is your friend". The same can be said for franchises and the customers they are trying to attract. Wayne Huizenga, owner of the Miami Dolphins, is a brilliant business man worth billions of dollars. When building his Blockbuster video chain in the 1980s, he was unaware that the 1990s would usher in  a new and deadly competitor called the internet. Services such as in-home and on-demand movie ordering services, along with Netflix, Redbox and others would soon spell doom for Blockbuster - which eventually took Chapter 11 bankruptcy in 2010.

So how do you spot consumer trends? One way is to constantly keep up with all the new technologies available and to try to always stay ahead of the newest and latest trends. May I suggest a simpler strategy, which is looking for services that consumers consider necessary and that are irreplacable. Several examples of these types of businesses would be haircare, senior or child related services or restoration companies. Take our business at Shear Madness Haircare for Kids, where we provide a service for busy parents that cannot be replaced by the internet! Further more, Shear Madness Franchising LLC franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantages of franchise ownership!

Another good question to think about in regards to the potential long term growth of a business is to ask the following: What do people consider a necessity rather than a luxury? Or put another way, if the economy slows down or even goes into a recession, will my franchise business survive? One example of this is how haircuts are something that most people consider a necessity and not an option, and no matter what the economy is doing hair is always growing - and it always needs to be cut! Child care is another one. People will always have a strong desire to have a family. If people spend money on anything in good times or bad, they will ALWAYS spend money on their kids. We can probably all think of companies like Blockbuster whose products have either gone out of style or are no longer relevant. Another example is Borders. Borders book stores unfortunately didn't keep up with Amazon's online book stores, and recently closed most of its locations as well.  Again, it's hard to imagine a time when hair care is no longer a need - no matter what happens with technology.

Shear Madness Franchising LLC, was founded in 2010 to expand the Shear Madness Haircuts for Kids concept that was originally opened by Paula Thurman in 1997. Combining the magic of childhood with kids haircuts, parties, salon services and a fantastic kids boutique filled with toys, hair products, jewelry and more, Shear Madness currently has franchise locations open in Kansas, Missouri, Texas, Iowa, New York and New Mexico. For additional information, please click on our franchise buyer's toolkit below!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own  small business? We are one of the fastest growing kids hair salons and franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, business tips, franchise opportunities, how to grow your small business, or how to become a owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: franchise, franchise opportunity, growing a small business, business growth, franchising, franchise success, consumer trends

In Business, One is the Loneliest Number!

Posted by Jim Otto on Tue, Sep 13, 2016 @ 16:09 PM

lonelybusiness.jpgWhen starting a new business by yourself, sometimes it might seem like doing your own research and going at it alone is the most attractive option. But ultimately, this might not be a good idea. Not only could you possibly be doing the wrong research and making investments that might not be financially profitable over the long run, but you just might not have all the necessary information at your fingertips that can help ensure business success! You've probably heard the phrase, “You don’t know what you don’t know”. Well, once when I was out of work I went to a job fair for a major pharmaceutical company. There were perhaps around 200 people in the room, and the meeting started off something like this, “all of you who have experience in the pharmaceutical industry get on this side of the room, and everyone else stay where you are.” Needless to say, I never interviewed that day. You see, that company knew there was no substitute for experience, no substitute for having "been there, done that”, and no substitute for having to start all over training someone to learn the pharmaceutical industry.

Let me offer you a solution. Let me tell you about a way to shorten your learning curve, save yourself all that research, stop yourself from making mistakes that someone else already made, and thinking that you know how things work when you really might not. It’s called Franchising. You see, someone else has already made all those mistakes that you are about ready to make. Someone else has done all that research. Someone else had those same wrong thoughts that you think will work, but they really don’t! That same someone, or group of someones will teach you how to succeed at a much faster rate. Why? Because they have already “been there and done that”. Put another way, by going alone - how long will it take, how much money will you spend, and how many mistakes will you make before your business must close it's doors or succeed? 

Don’t get me wrong, there are a few rare people out there who can start a business from scratch, and lo and behold it succeeds. Biz Stone, the Co-Founder of twitter is one of those. He says that, “timing, perseverance and ten years of trying will make you an overnight success”. But why would you do that when you can “pay” for a system that works and gets your business up and running at a much faster rate? That's why one is the loneliest number in business! You are either going to be in business by yourself, or you're going to have the support, systems and people to guide you. At the end of the day, what side of the room do you want to be on?

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own  small business? We are one of the fastest growing kids hair salons and franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, business tips, how to grow your small business, or how to become a owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: franchise buyers, buying a franchise, Shear Madness Haircuts for kids, what is a franchise, small business how-tos, growing a small business, nourishing success, franchising, franchisee support, franchise ownership, why buy a franchise

Four "Musts" for Creating an Exciting Email Newsletter

Posted by Matthew S on Sun, Jul 17, 2016 @ 22:07 PM

excitingnewsletterCreating an exciting email newsletter can be an affordable and easy way to communicate with your customers on a regular basis. And if done right, it's also a great way to build trust, generate excitement, and potentially encourage customers to frequently utilize the services your business provides. However, if an email newsletter isn't done properly, it might end up being an annoyance to your customer. So what do you do? Before you begin creating that Newsletter make sure you have included the following 4 "Musts" in your process!

1.  Understanding Your Newsletter: Before you spend a lot of time creating an email newsletter, it's a good idea to develop a strategy on what you'd like to accomplish with a newsletter. For example: Is it to grow sales? Are you wanting to let people know about upcoming events? Would you like to build brand awareness through the marketing content you'd like to use? You'll also want to figure out how often you'd like to send out a newsletter. Once every two weeks? Once a month? Four times a year? For example, at Shear Madness Haircuts for Kids, we've developed our newsletter to communicate the fun energy surrounding our brand, as well as share about upcoming events being held at their local Shear Madness. We also have chosen to send out our newsletter once a month, so that we don't inundate our customers with too much marketing.

2.  Utilizing Creative Email Subject Lines: Try to give your customers an incentive to immediately open the e-mail, and see what they might be missing out on. If you need a little help, try to look at what influences you to open emails. Sometimes asking a question in an email subject line might prompt curiosity, such as, "What's Our Big Secret? See our Newsletter!". Other times, using exciting language might be a good option. Something like, "Wow! Our Newsletter is RED-HOT!"   Make sure that your subject line isn't too long that it all can't be seen when scanning through email subjects.

3.  Delivering Educational Content: It's important when writing a newsletter to utilize a little creative marketing when coming up with fun and educational content. This will give your subscribers a reason to come back to your newsletter each time you send it out. While you'll certainly want to share about what your business is doing in regards to upcoming sales and special events, don't overwhelm with too much sales-related information. As for the fun or educational content that you'll want to include in your newsletter, some ideas might include a funny joke, an inspiring personal testimony from a customer, a silly photograph of something going on in your store, a link to a children's color page, or a fun craft and nice recipe. Be creative!

4.  Utilize Great Design: If you're really wanting to develop a newsletter that engages your customers, you'll also want to be sure to utilize some great graphic design. Develop a nice looking newsletter header that possibly includes your logo, the name of the newsletter featured prominently, and an attractive header background that could change with holidays or different seasons. Within the newsletter itself, use graphics and photos (sized for web usage) to draw attention to the various sections within a newsletter. And lastly, be sure to stick with standard fonts in your newsletter - don't use anything too crazy. And if you must use different colored fonts, go with a theme for each newsletter and stick with around two easy to see colors that are used for standout text. 

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Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: newsletter, Business Tips, small business how-tos, growing a small business, business growth, business relationships

Business Tips: Five Ways to Create Captivating Email Blasts!

Posted by Matthew S on Tue, Jun 7, 2016 @ 14:06 PM

Eblast.jpgHow can you be more effective in creating great marketing content that communicates to your audience what it is that you do as a franchise or small-business owner? In addition to newsletters, creating successful sales emails (or e-blasts) can be an important part of generating brand awareness and letting your community know about a special sale or event, or even serving as a reminder to come by and check out what it is you do. Your customer only has so much time in a day, so you'll want to be sure to write a compelling, effective e-blast that captures attention and persuades to either click the link to your store or come by for a visit in person. Below are five tips for writing that effective email.

1.  Know who your Audience Is: Before starting an e-blast, be sure to know who your audience will be for this particular piece of communication. This will help you know how to write specific content for that audience. For example, if you are writing an e-blast that promote a sale on birthday parties for children, you won't want to write in a style that speaks to retirement age men who are interested in hot rods. Instead, think about how young mothers might be wanting to offer a fun party for their daughter, and use language that will speak to her. This is also useful for knowing when to send the e-blast out, as certain times of day might be better than others in reaching your target audience.

2.  Share Personal Stories: When writing great content for e-blasts, you may want to include a personal story of a real person who has been positively impacted by your service (try to share a photo too, if possible). Or, you may also want to write about how your service has impacted hundreds or thousands of people in the community. This helps customers understand the scope of what you do, and more importantly - that you are a trusted member of the community that helps solve problems for people!

3.  Asking Questions, Solving Problems! A good way to draw attention to your e-blast is by asking a thoughtful question in the subject line. You may also want to start the e-mail out by asking questions relevent to your audience. For example, if your audience is primarily interested in haircuts for children, ask them a question about how tough it can be to get children to sit still for a haircut - and then provide them with the solution of getting a haircut at Shear Madness Haircuts for Kids! Or, if your customers are interested in fun experiences and products for children, ask them if they're looking for a cool, unique store where the imagination of children is encouraged - and then provide them with the solution of visiting their local Shear Madness Haircuts for Kids, etc. Another great idea is to offer tips to solving problems that customers may be facing, and then including as one of the tips a lead or link to your special promotion.

4.  Include Photos and Graphics. While it's of course very important to relay all the correct details about your sale or promotion, simply having compelling text on a page isn't enough to capture the attention of an audience. Be sure to include graphics (photos and illustrations) relevant to the subject of your e-blast. You may also want to include images of your staff hard at work, or a picture of yourself next to your contact information, as you'll help customers make a more pesonal connection with whatever it is you're hoping to accomplish through your e-blast! 

5.  Be Persuasive - Not Pushy! This can be a tough one, because when we write about the things we love or are passionate about, we sometimes can tend to come off a little too strong. This isn't to say that being confident or proud of what you're selling is a bad thing. However, working to persuade people to check out whatever you might be promoting through being professional, fun and even caring can really go a long way towards getting people to actually invest the time to check your e-blast out. For example, instead of telling potential customers they'd be crazy to miss the deal you're offering, let them know you understand how tough it can be to save money, and that you would like to invite them to check out your sale.

Join thousands of happy Shear Madness Haircuts for Kids subscribers by signing up for our fun monthly e-mail newsletters! Sales, information on Franchising, Crafts for Kids, helpful tips and much more! Click HERE to subscribe!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, business tips, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

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Topics: Business Tips, small business how-tos, growing a small business, marketing strategies, franchising