Which Salon Franchise is Best?

Posted by Janon Otto on Fri, Jan 2, 2015 @ 10:01 AM

SalonBest

In the franchise world there are many options, and choosing between categories alone can be an interesting challenge.  However, one category that is worth careful evaluation is salon franchises.  Why?  Well, everyone needs a haircut now and then.  Most sectors of the salon industry are recession resistant, and it doesn't appear that the internet is going to be able to replace haircuts anytime soon!

The choices for a Salon Franchise are larger than you think!

1.  The ones everyone thinks of are some of the original hair salon franchises - think Great Clips, Fantastic Sams, Snip n' Clip, etc.  These are low end walk in type salons.  Clientele does not make an appointment and they tend to exist on every major street corner in most metropolitan cities.  These typically have the stylists act as management, and the owner is an absentee owner.

2.  Mens' salons - this niche is relatively new to the franchise sector.  Probably the most well known mens salon franchise system is Sport Clips.  However, many others have opened in recent years.  Everything from very high end Men's Country Club type salons that offer a full array of services i.e. The Boardroom, down to lower end salons that do high volume yet still offer men a good haircut without all the frills.  There are those that appeal to pool players and those that just cater to "players".  Most wives don't really appreciate those, and taking your kids to one is deemed "inappropriate"!

3.  Kids salons - again we have a type of salon that is relatively new to the scene.  There is no real dominant player in this arena.  Shear Madness Haircuts for Kids has been in operation since 1997 - and that's one of the earlier children's salons!  None of the salon systems predate the 90's!  Each franchise has its own personality and philosophy on running a succesful salon.  Extras added to some are kids retail and birthday parties.  Some are run by a manager and others have the stylist/manager configuration. A close evaluation of what makes up the revenue portion of the salon is important to look at.  How easy is that portion to run?  Does it take an onsite owner or can it be run absentee?

4.  Hair Removal Salons - these are also very new to the franchise arena.  Tropical Laser Hair Removal opened in 2007! They still fit under salons as the technicians need to have licenses, just as hair stylists need to have licenses.  These can be combined with the above types of salons or can be a stand alone type. Many times these are partnered with businesses offering massages.

5.  Nail Salons - there really is not a dominant player here at all.  It seems that most nail salons are individually owned, yet we're waiting for a franchise to pull it all together!

6.  Lastly would be Massage Salons - think Massage Envy.  These typically sell memberships as opposed to collecting revenue when the service is actually performed.  This type of franchise with membership fees is very popular, especially in the health club arena.  Many buy memberships, and then don't use them like they should - which in turn makes the franchise system more profitable.

There you have it! Lots to choose from!  Which one is best will depend a lot on your specific situation. 

  • Are you located in an area that already has enough of any one of these types of salons?
  • Do you want to work in your salon or run it absentee?
  • How much income are you hoping to generate on your salon?
  • How many salons can you afford to open?
  • How much support does the franchisor offer vs. how much you need?
  • How does your talent set match with that of the franchisor?  Or, will the franchisor be willing to help provide what you might lack?

If you are thinking that you might like to learn more about franchising, we invite you to download our free whitepaper (available at the link below). Once you know a bit more about investing in a franchise, you'll be more prepared to contact individual franchisors and ask great questions!

Exploring a Children's Salon Franchise

Topics: kids salon franchise, salon franchise, kids salons, franchise buyers, franchise opportunity, Shear Madness Haircuts for kids, the salon business, how to buy into a franchise, Small Business Franchise Information

Salon Franchise Owner Erin Nanke and Des Moines Marketing

Posted by Matthew S on Thu, Dec 11, 2014 @ 16:12 PM

Marketing in Des Moines

Developing a children's salon franchise into a thriving business requires a lot of time, hard work, and the use of effective marketing. Sometimes overlooked, marketing a business to your community not only can be a way to exercise creativity and have fun with your staff - but also helps generate a positive and exciting image to your audience! 

Erin Nanke, the owner of a successful Shear Madness Haircuts for Kids franchise location in West Des Moines, has used successful marketing campaigns to grow her business. Everything from using the famous Shear Madness pink Cadillac for parades, to passing out flyers and coupons at events around town, Erin's efforts have helped raise awareness on who Shear Madness Haircuts for Kids is - and how much fun it can be to come by for a visit! And through the use of marketing, the word is starting to spread. As an example, The Des Moines Parent noted recently that "Shear Madness is totally kid friendly and makes the whole haircut experience fun for the kiddos."

Erin has also been active in the Des Moines sports scene, and shared her initial idea and subsequent involvement in helping develop a Kid's Club for Iowa Energy (a minor league basketball team). After searching both Iowa Energy and Iowa Wild's (a minor league hockey team) websites last year, Erin discovered that neither team had a "Kid's Club". So Erin decided to contact them to put one together as a sponsor.

"I did both last year to give myself more exposure, being new to the market," Erin explains. "I pushed audio and video mentions at the game and they pushed having booths at the games. What I found last year is I couldn't staff the booths all the time and it was difficult to have interaction with parents and kids because they are there to watch games. We did free hair braiding, free color gel, I had a prize wheel they could spin to win free stuff. However, for this year, I decided I was only going to renew one of the two.  I went with Iowa Energy because they gave me most everything I asked for - which was more Kid's Club games (last year only 2, this year 4), video board mentions all games, PA announcements all games, and NO BOOTH, just signage, etc.  Also they had over 450 kids sign up last year, and Iowa Wild's was half that amount!" 

Erin also notes that her experience working for a local television station for 17 years in Des Moines before opening Shear Madness also helped develop important relationships, marketing opportunities, and negotiation skills. For instance, when Iowa Energy didn't quite meet Shear Madness expectations the prior year, Erin still chose to renew with them because she understood the errors weren't intentional, and that "they would go above and beyond to make it up to me this year. One example is the size of my logo on the t-shirts.  Last year it was the size of a half-dollar, this year it's the entire backside!" 

Meanwhile, after looking into what will deliver more of the results she's looking for, Erin has decided not to focus on having any booths at the Iowa Energy games - and just stick with audio and logo mentions. "For the four designated Kid's Club games I will have a fun interactive 'HAIR CAM' feature during one of the time outs where they put different hair graphics on the fans with my logo bugged throughout the feature.  Last year they wouldn't do it...this year they are for the same investment. And last year I passed out coupons. But this year, kids show their Kid's Club lanyard and they get $2 off a haircut through Mar '15."

"We are so proud of Erin and what she brings to our franchise system.  She is willing to share her ideas and help any store in our system come up with unique marketing strategies.  Erin runs an excellent business because she is not afraid of hard work and asks questions to make sure she is doing everything in the most successful manner." Shear Madness Franchising CEO Janon Otto said.

If you are interested in running a successful kids salon business - a Shear Madness Haircuts for Kids business might be just the match!  To find out more feel free to download our toolkit.  No obligation, just good information!

Exploring a Children's Salon Franchise

Topics: franchise, kids salon franchise, salon franchise, franchise buyers, franchise opportunity, the salon business, Small Business Franchise Information, how to begin a business, how to franchise, Business Tips, small business how-tos, growing a small business, marketing strategies

Albuquerque Shear Madness Salon Franchise voted Best of City!

Posted by Matthew S on Thu, Dec 11, 2014 @ 14:12 PM

albBOC14smallAlbuquerque Salon Franchise Shear Madness Haircuts for Kids was recently voted by readers as Albuquerque The Magazine's Best of the City for 2014! The magazine, which serves as a schowcase for Albuquerque's most interesting people and places, explains that for 10 years the Best of the City award has allowed readers to vote on their favorites in order to "find the newest, the coolest, the most interesting, and most exciting things about Albuquerque."

With a fun mix of mounted cars for styling chairs, as well as TVs and Xboxes at every styling station, it's easy to see how the Shear Madness Haircuts for Kids in Albuquerque franchise location is regarded by customers as a cool, interesting and exciting place to visit! Shear Madness also includes an award-winning YOUniquey Boutiquey where kids and parents can shop a fantastic selection of toys, jewelry, hair products, hair accessories and more. And to top it off, by mixing in the La De Da Spa, themed parties, and a great styling staff - customers are sure to find something to bring a smile to their face! 

Michelle Vick, owner of the Shear Madness Haircuts for Kids in Albuquerque, states that some of the reasons her store may have been selected for the honor is because Shear Madness is a "unique, fun and a happy place! My staff is awesome and so great with the kids! They make each visit special."

Michelle also notes the important part that effective marketing has played. By generating positive brand awareness, the salon has seen steady growth since opening in October of 2013. "I have advertised in New Mexico Kids magazine and ABQ Magazine, participated in public events like ZOO BOO, local school functions, and done joint parties with a large pet store in the same neighborhood."

Shear Madness Haircuts for Kids in Albuquerque additionally has really perfected the art of giving a great haircut and hosting fabulous kids Birthday parties.  The spa party concept has been a real hit in Albuquerque. Girls are treated to wearing spa robes, getting mini manis, twisty updos, and glittery makeup.  They sing Karaoke and also get to make a fun bracelet and take home a headband of their choice.

Janon Otto, CEO of Shear Madness Franchising said, "Michelle has done an awesome job making her store a great place for kids to come to.  She has been careful to follow the Shear Madness systems and has hired an incredible staff - they are all so excited, friendly, and love their jobs!  Michelle is great to work for and someone that everyone loves to do business with! With the Albuquerque store having just opened in late October of 2013, for this store to be honored with this award within such a short period of time is a real accomplishment."

Here at Shear Madness Haircuts for Kids Franchising, we work hard to share our many great resources and business experiences so that our franchisees will have the tools to succeed! If you're interested in learning how to become a successful owner of your own franchise business, please click below!

Exploring a Children's Salon Franchise

Topics: franchise, kids salon franchise, salon franchise, Shear Madness Haircuts for kids, the salon business, Small Business Franchise Information, successful franchisees, small business how-tos, growing a small business, marketing strategies

Salon Franchise Options

Posted by Emily Drake on Thu, Apr 11, 2013 @ 10:04 AM

SO MANY!! In the franchise world there are a plethora of options.  Choosing between categories alone can be a challenge! However, one category that many times is worth evaluating is salon franchises. Why you ask?  Well, everyone needs a haircut now and then. Most sectors of the salon industry are recession resistant, and it does not appear that the internet is going to be able to replace haircuts anytime soon!

SummitFairPreviewBanner

The choices for a Salon Franchise are bigger than you think!

The ones everyone thinks of are some of the Original Hair Salon Franchises - think Great Clips, Fantastic Sams, Snip n' Clip, etc.  These are low end walk in type salons.  Clientele does not make an appointment and they tend to exist on every major street corner in most metropolitan cities.  These typically have the stylists act as management as well and the owner is an absentee owner.

Mens' salons - this niche is relatively new to the franchise sector.  Probably the most well know mens salon franchise system is Sport Clips.  However, many others have opened in recent years.  Everything from very high end Men's Country Club type salons that offer a full array of services i.e. The Boardroom, down to lower end salons that do high volume yet still offer men a good haircut without all the frills.  There are those that appeal to pool players and those that just cater to "players".  Most wives don't really appreciate those and taking your kids to one is deemed "inappropriate"!

Kids Salons - again we have a type of salon that is relatively new to the scene.  There is no real dominant player in this arena.  Shear Madness Haircuts for Kids has been in operation since 1997 and that is one of the earlier children's salons.  None of the salon systems predate the 90's!  Each franchise has its own personality and philosophy on running a succesful salon.  Extras added to some are kids retail and birthday parties.  Some are run by a manager and others have the stylist/manager configuration. A close evaluation of what makes up te revenue portion of the salon is important to look at.  How easy is that portion to run?  Does it take an onsite owner or can it be run absentee?

Hair Removal Salons - these are also very new to the franchise arena.  Tropical Laser Hair Removal opened in 2007! They still fit under salons as the technicians need to have licenses just as hair stylists need to have licenses.  These can be combined with the above types of salons or can be a stand alone type. Many times these are partnered with businesses offering massages.

Nail Salons - there really is not a dominant player here at all.  It seems that most nail salons are individually owned, yet we are waiting for a franchise to pull it all together!

Massage Salons - think Massage Envy.  These typically sell memberships as opposed to collecting revenue when the service is actually performed.  This type of franchise with membership fees is very popular especially in the health club arena.  Many buy memberships and then do not use them like they should making the franchise system more profitable.

There you have it!  Lots to choose from!  Which one is best will depend a lot on your specific situation.
    •    Are you located in an area that already has enough of any one of these types of salons?
    •    Do you want to work in your salon or run it absentee?
    •    How much income are you hoping to generate on your salon?
    •    How many salons can you afford to open?
    •    How much support does the franchisor offer vs. how much you need?
    •    How does your talent set match with that of the franchisor?  Meaning - are they going to provide what you lack?


If you are thinking I want to know more about franchising in general we invite you to download our Free Toolkit and find out what the Top 4 Condsiderations are when looking for a franchise! Once you know a bit more about investing in a franchise in general you will be more prepared to contact individual franchisors and ask great questions!

Topics: kids salon franchise, franchise buyers, buying a franchise, what is a franchise, the salon business

Opening a Salon Franchise

Posted by Janon Otto on Tue, Jun 5, 2012 @ 16:06 PM

christopherSalon Ownership - choices, choices, choices!

There are many different ways to run a salon.  Choosing between them takes a lot of self evaluation.  Are you a stylist?  Do you want to be in the salon all the time?  Are you considering handling the management or turning that over to someone else? Here are the basic types of salon types to choose between:
  • Low-end, High-end and those in-between the ends. The high-end salons offer all services and sometimes even include the offering of massages. They may also offer chemicals for permanents, hair removal, etc. The hair removal field is a growing field and makes this option more and more viable. The issues with high-end salons that only deal with hair is that most individuals end up becoming loyal to their stylist more than to the salon itself. If the stylist leaves, then the client tends to leave as well. Adding services that are not so stylist specific can make this easier to manage.
  • Low-end salons tend to be more easily recognizable if they are part of a franchise. These customers recognize and know what to expect. Typically they are run by stylists who are paid hourly. These stylist double as the salon management and do not typically develop a clientele since appointments are not made and walking-in is the mode of operation.
  • Another option is a salon that is made up of stylist who are all independent contractors. They develop their own clientele and rent space from the salon owner.
  • A mid-range salon may be run by a manager, take appointments and may pay the stylists an hourly wage, a commission or some combination of the two.  This is where Shear Madness Haircuts for Kids fits in.
  • In addition to deciding between these types of salons, you'll also want to think about the clientele that you'd be most interested in serving. Would it be women, men, children or families?

The above list is just a small sampling of the decisions that need to be correctly made to be a successful salon owner. However, with a salon franchise, all the difficult decisions in regards to the handling of employee pay, systems, clientele management and more are all laid out for you.  A franchise is like having a built in business coach telling you exactly the best way to do things! Want to know more? Check out our free download at the link below!
Exploring a Children's Salon Franchise

Topics: franchise, kids salon franchise, salon franchise, kids salons, franchise opportunity, Shear Madness Haircuts for kids, the salon business, how to begin a business

Opening a Salon - Major Considerations

Posted by Janon Otto on Fri, May 4, 2012 @ 12:05 PM

Decisions to make when opening a salon –

So you are thinking about opening a salon.  Before you run out and find that perfect space for your new salon there are several things that you might want to think about first.  These are important considerations and your local demographics and salon competition may help you answer many of them.  If you haven't considered those items, look there before answering the following!

1.  What Kind of Salon do you want to run?

  •      Full Service                                                                
  •      Women
  •      Men’s
  •      Children
  •      Family

2. What services do you want to offer?

  •      Hair Services
  •      Just Hair Cuts
  •      Nail Services
  •      Facials
  •      Massages
  •      Hair removal

3. What Demographic do you want to serve?

  •      High end
  •      Moderate
  •      Discount

What Structure will your salon use?

  •      Booth Rental
  •      Booth Employee Model
  •      Hourly Employees
  •      Commissioned Employees
  •      A combination of the above

5. How many stations will you need for your salon?

  •      How large an area will you need for the services chosen?
  •      How will you be attracting customers to the salon?
  •      What will be the salon floor plan for the type of salon you are opening?

6. Where should you open your salon?

  •      Do you need walking traffic to be successful?
  •      Do you need cars to see you from the street?
  •      Are there enough potential customers in the area that you are     considering?
  •      How much rent is too much to pay to be successful?
  •      How do I get someone to find me a good location?
  •      What are your demographic criteria for your location?

7. How are you planning to market your salon?

  •      Word of mouth – how will you generate this?
  •      Newspaper ads
  •      A great website
  •      Google Adwords
  •      Couponing companies
  •      Magazines – which ones are the best
  •      Facebook
  •      Guerilla Marketing

8. What will you do for a computer system in the salon for appoints, keeping track of customers, stylists, etc.?

These are the basic questions that must be answered before you can make a complete business plan and get started.  A wrong answer can cost you a lot of wasted time and money.  There is a way around making all these decisions alone!

 A Salon Franchise may be the Answer -

This is why joining a franchise system is such a great possibility.  Shear Madness Haircuts for Kids answers all the above questions for you – not only that but we walk along beside you every step of the way.  Some think that an initial franchise fee may be expensive, but for the aggravation, time and money it can save you it is really a great buy!

 I guess this blog is turning into a plug for us – but we have spent the time and money and years testing and developing the BEST answers to the questions above.   And those considerations only apply BEFORE you open your salon.  After it is open there are many other things to be decided on.  We have those answers to and are always on the lookout for improvements!  With a group you can accomplish so much more than on your own. 

 A website that is optimized and continually updated is only one thing that must be done in a business these days.  In our franchise system we have taken those items that are tedious, important, and time consuming and either do them for you or make them much easier!

 Look through this website to learn more and download our free toolkit that explains more about things to consider when opening a new business of any kind!

Topics: kids salon franchise, what is a franchise, the salon business, Small Business Franchise Information, how to begin a business

A Kid's Hair Salon! - Opening a Children's Franchise Business

Posted by Janon Otto on Tue, Feb 28, 2012 @ 11:02 AM

If considering this segment is it best to go it alone or join a franchise system? -

  • As with McDonalds, the best marketer will win. Marketing = imagination and money. It's our opinion that mom and pop kids salons will someday be a thing of the past and the franchise system that masters marketing and customer service will take over.
  • Payroll is the largest expense that a kids salon will have and careful management is a MUST. Some franchises have systems in place to help with this while others do not - of course at Shear Madness we do!
  • Demographics and location are key to success. If you have no experience in this area - this is HARD. Shear Madness has over 14 years of operating history - lots of good and bad decisions in our past to share with you!
  • As you can learn the ins and outs of managing a salon, product offerings, software management, website managing, scheduling, hiring and managing stylists yourself, to do it most efficiently you can save thousands of dollars on that learning curve and make up your franchise fee quickly in efficiency savings in a system with great training and ongoing support.
  • Research and Development should be ongoing in any business operation, a franchisor who is constantly upgrading the salon software systems, new ad campaigns, communication systems, is a real asset as it is a full time job to keep up on these things. A royalty may be very inexpensive compared to the cost of doing all this yourself.store
  • As word of a good franchise system spreads, word about your business spreads as well. Group advertising pays off! As clients move around they will look for you because of a fellow franchisee store.
  • As with any business endeavor it is best to have a coach. With a franchise you have a built in business coach.

Topics: kids salon franchise, the salon business, how to buy into a franchise

Kids Hair Salon Franchises - Are they for Adult Investors?

Posted by Janon Otto on Tue, Jan 3, 2012 @ 15:01 PM

Is there a place in the hair care franchise market for Kids Hair Salon Franchises? 

There are many discussions on the hair care franchise industry as a whole as being a good place to put your franchise dollars.  The most commonly thought of opportunities are the family low cost salons such as Great Clips, SuperCuts, and Fantastic Sams.  The niche market that has seen rocketing growth lately is the men's hair car segment with Sports Clips, The Board Room, Spanky's, and more.  But what about children - is this a valid hair care segment?

The Kids Salon Business is for Adults and Here's Why -

  • The hair care industry is recession resistant, the areas that have been hit the hardest in the recent economic downturn are the high end salon services.  Childrens Salons do not cater to this segment and therefore have not been as affected.

  • Parents want and sometimes really NEED a professional who understands and knows how to deal with children's needs and fears when it comes to hair care.kid in kids salon

  • This niche is underserved and there is room for this salon specialty in many locations.

  • As the Mommy Network is one of the best places to get information if you have a business that operates within this network your cost of advertising is drastically reduced.

  • There are three types of salons: High End (these the client follows the stylist), Low End (these are walk in salons where clients are not loyal to particular stylists, nor the salon, it is all about convenience), Booth Rental (these salons the stylists actually rents the space, makes their own appointments, etc.) Kids salons don't fit any of these typical models, clients come for the atmosphere as well as the stylist.  When a stylist leaves clients typically remain a client of the salon. Clients will also drive further to treat their children to the more friendly atmosphere.

  • Margins tend to be high in a well managed salon as customer retention is high and advertising and incentive spending is low.

  • The parent age group is the largest dollar consumer base in the nation, this lends itself to offering other products and services pertaining to kids within the salon itself.

The Flip Side of the Kids Salon Industry -

As there are many positives to doing business in the Children's Hair Care Industry.  There are several issues to consider as well.

  • As this niche is resession resistant it is not resession proof, owners must assure customers that they are getting great value for their precious dollars spent, services must be priced reasonably enough to retain clients.

  • Care must be given when choosing a market for this concept, as it only caters to a certain age group, if there are too many kids salons in one area they will not be able to succeed.

  • The Mommy network is a great place to be, but if you are not giving good service then this network can back fire on you as well.

  • The atmosphere must be clean, orderly, and up to date as this clientele demands it.

  • When choosing what other products or services to offer customers careful consideration needs to be given as to the costs vs. benefits of those offerings.

  • As the age group is limited a kids salon needs to widen its appeal by making sure that it attracts both boys and girls and to as wide an age group as possible.

If you are considering a kids salon franchise it is definitely an adult decision!  There are benefits of a franchise over doing it yourself. There are around 7 different systems in the United States and all are just a bit different.  Shear Madness Haircuts for Kids, Cartoon Cuts, Cookie Cutters, Snip Its, Cool Cuts for Kids, Pigtails and Crewcuts, & Sharkey's Cuts for Kids. Of course we believe that Shear Madness is the best one - it may be small but the number of years in business and the caliber of awards won is among the BEST!

Click me

Topics: franchise, kids salon franchise, the salon business, Small Business Franchise Information

How to start a Salon: Ownership is NOT just for Stylists!

Posted by Janon Otto on Tue, Nov 22, 2011 @ 11:11 AM

Salon Ownership - It is a BUSINESS!

Thought about starting a business?  What about a salon?  Most will say - well I can't I just don't do hair! Owning a successful salon is about being a successful business person not a great stylist.  While you will want great stylists in your salon that will probably not be you!  A successful business person works On the business not IN the business. If you owned a salon and the entire business is relying on your styling skills than you will never be able to expand, go on vacation, or have time for all of the other things necessary to be successful.  You will be spending all your time cutting hair, paying bills, marketing, and just keeping things organized. 

 

There are many things to consider before embarking on opening a salon.

Kids Salon - Shear Madness Haircuts for Kids

 What type of clientele do you want to serve? Family, men, women, children, etc.

  • What services will you offer?  the basics, color, cuts, facials, manicures, pedicures, massages, etc.  The type of clientele that you choose will help determine this - or vice versa.

  • Where do you want your salon to be located? Large city, rural, mall atmosphere, strip mall, within an existing business, or maybe your home.

  • Why do you want to open a salon? We can provide you with many great reasons here - but you need to think about your personal motivation.  Are you just wanting fulfillment, to make money, etc.?

  • When and for how long do you want to own this business?  Even though it sounds crazy, but an exit plan is important.  Will you want to own this forever, sell it someday, etc.  The value of a salon is dependent on the type of salon it is.  Some are much more valuable than others - but that will be another blog topic!

  • How will you learn to run a successful salon?  Read books, rely on my previous business experience, hire a business coach, wing it, or maybe even join a franchise system to draw on their experience and marketing.

Running a Salon has many benefits, it can be one of the most rewarding businesses to be in.  Some of the advantages of this industry are:

  • Hair care is a high-demand, repeat cash business that serves just about anyone

  • There is very little perishable inventory

  • No around the clock hours

  • This type of business is not affected by the economic climate or the seasons as other businesses can be

  • Hair care cannot be replaced by the internet

  • Most people use a professional for their hair care

  • Employees are educated and trained

If you would like to explore the franchise process.  Download the FREE information, this whitepaper will help you evaluate ANY franchise opportuny!

 

 

Topics: the salon business, how to begin a business