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Why Do People Miss This When Looking For a Franchise?

Written by Jim Otto

The moving parts of creating a successful business all stem from one important factor. While there are a lot of key components that go into creating a successful business, if you forget about this one, your structure is going to come crashing down.

There are lots of moving parts to a franchise, including your franchisors opening assistance, training and ongoing support. All of the aforementioned are important to your success as a franchisee, and the best way to measure these are to talk to current franchisees. 

 
As important as all these factors are, many people looking to buy a franchise fail to look at what is arguably the most important component of all:   the customer. More specifically, how many customers are there for your concept where you want to open? Or, how many times will they come back in a given year, and how long can you hold on to them? This is called customer long term value, or CLV, and it can be the difference between your success or failure. 
 
Think about this, would you rather own a business where your customer comes back twice a year, or 8 times a year? Will they come back for the next 2 years, or the next 8? Will you be able to create a loyal customer or one that only needs your service once or twice per year?
 
Customers are fickle! Make sure that you have lots of them in your trade area, and that the franchise you are looking at can hold on to them for a long time.
 

Building a better future TOGETHER!

Shear Madness Franchising franchises our award-winning Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen! When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

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Every Successful Franchise Has ONE Thing In Common

Written by Jim Otto

There is a difference between doing well and succeeding. Not every franchise is going to be the same when it comes to making that perfect formula either, but there are 3 things you can do to ensure that you are off to a good start!

I was recently reading a Franchise Times magazine and stumbled across an article about someone who had built up several franchise systems. He had grown to where between the two he had over 700 Units! As I continued to read, it just so happened that he was a neighbor of mine in Overland Park Kansas.  I connected with him on LinkedIn and was not surprised to learn that he had the one trait that EVERY single successful franchisee I have every talked to has, a Determination To Succeed. You can buy into the greatest franchise concept ever invented but without the determination to succeed it may not be enough. Some other pearls of wisdom that he shared with me. 

- You may not get it right the first time 

- Focus on the one thing that you can change - the customer experience 

- Keep learning as you go along 

Franchising is a proven business model and the amount of money spent at franchises every year is staggering. But it's still hard work, and there will be times when the only thing that will push you through and get you over the hump is that one thing that all successful franchisees have, the Determination to Succeed 

 

Success is yours TODAY!

Shear Madness Franchising franchises our award-winning Shear Madness Haircuts for Kids salons  (FranCompareâ„¢ Best in Child Hair Care 2018). We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen! When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, franchise success, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

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5 Reasons NOT To Grow Your Franchise

Written by Jim Otto

Quality over Quantity when trying to build a business. There are many reasons to grow and expand, but here are some things to think about before you take the next step in expansion.

I know this sounds counter intuitive to every thing that you have heard about building franchise systems. Last week I wrote about my neighbor who had grown his two franchise systems to over 700 units. But there are times to step back and NOT grow your franchise  business, here are the 5 top reasons

* Increased Risk - With growth becomes more financial obligations to both your businesses and your team. Build a cash flow model and make sure that your revenue can support the additional obligations that you will be taking on. 

* Increased Workload and Stress - Growing a business is tough, on you, your teams, your family. It means working longer hours, bigger responsibilities, more complicated structure, more supervision and more complicated operations. 

* Drop in Quality -  Growth unfortunately can come with a drop off in service quality. You have worked hard to build up an A team, can you keep finding those A players while you grow that deliver that fantastic customer experience? 

* Increased Cost - More revenue is almost always accompanied by increased expenses. Whether in time or money, growing a business will cost you. Financial planning is crucial.

* Loss of Direct Control - Taking on more staff, growing your customer base, extending your network of suppliers, will all put additional stress on your systems and processes.  Being able to delegate duties to the right people and having them follow through may prove challenging. 

Here's the bottom line, if you like to control every aspect of your business, have trouble delegating responsibility or you are not consistent in following your franchisors system's. It may be best to step back and NOT grow your franchise, at least until you feel comfortable that you understand what it's going to take to grow successfully! 

Your Journey, Your Success!

Shear Madness Franchising franchises our award-winning Shear Madness Haircuts for Kids salons  (FranCompareâ„¢ Best in Child Hair Care 2018). We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen! When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, franchise success, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Would you like to sign up for our Monthly newsletter? If so, click HERE


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2018: A Year of Record Revenue & Growth!

Written by Jim Otto

Continuing to build our brand & infrastructure was a major goal in 2018, as well as engaging franchise candidates who would like to join our Shear Madness family!

We continued to build out our intranet site and make it a valuable hub of information for our franchise partners. Our intranet site houses our proprietary and award winning training manuals and modules along with housing our franchisee friendly library of marketing materials. 

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Ring in 2019 with Shear Madness!

Written by Jim Otto

AMAZING!!! Semi-Annual Bow-Out Sale! Our awesome collection of bows are on SALE right NOW! And better yet, all our Christmas bows are on clearance! If you or someone you know is looking for a fun way to look and feel your best for the New Year, then be sure to come by and check out our stunning bow wall. We have bows in all shapes and sizes, with many different colors. You can even design your own bow with our fun bow bling accessories too! Don't miss it!

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