Watch This Metric To Find Franchise Success

Posted by Jim Otto on Mon, Aug 13, 2018 @ 12:08 PM

watchingThere are lots of moving parts to a franchise, including your franchisor's opening assistance, training and ongoing support. All of the aforementioned are important to your success as a franchisee, and the best way to measure these are to talk to current franchisees. 
 
As important as all these factors are, many people looking to buy a franchise fail to look at what is arguably the most important component of all: the customer. More specifically, how many customers are there for your concept where you want to open? Or, how many times will they come back in a given year, and how long can you hold on to them? This is called customer long term value, or CLV, and it can be the difference between your success or failure. 
 
Think about this, would you rather own a business where your customer comes back twice a year, or 8 times a year? Will they come back for the next 2 years, or the next 8? Will you be able to create a loyal customer or one that only needs your service once or twice per year?
 
Customers are fickle! Make sure that you have lots of them in your trade area, and that the franchise you are looking at can hold on to them for a long time.
 

The Shear Madness Franchise Advantage!

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Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen! When it does, we help by identifying and helping with challengean help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, franchise success, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Would you like to sign up for our Monthly newsletter? If so, click HERE

Exploring a Children's Salon Franchise

Topics: franchise ownership, franchising, franchise success, owning your own business, smart investments, Shear Madness Haircuts for kids, kids hair salon, best kids hair salon, business ownership, small business success, business success, business skills, franchise, franchise success, franchising, franchise research, business growth

Why You Picked the Wrong Franchise

Posted by Jim Otto on Mon, Aug 13, 2018 @ 12:08 PM

wrongfranchiseI was floored recently when I talked to a friend of mine about the franchise she bought. You see this wasn't what  I would call your "typical" franchisee. Jane (as I will call her for the sake of this blog) has been in the franchise consulting business for 25 years. She has trained and taught both franchisees and franchisors about what to look for in a franchise, how to run a successful franchise business and what makes franchisees successful. 

After years of consulting and teaching, Jane had decided about a year ago to buy into a franchise. Unfortunately, it failed after less than a year. With all of her expertise, all of her knowledge and all of her coaching, she forgot to ask herself one of the most important questions, "Can I see myself in this business?" People tend to look at franchises by how much money they can make and the cost of the franchise without ever stopping to look at what their day-to-day lives will look like. 
 
Most of us are creatures of habit. We pretty much follow the same daily routines like planning vacations in advance, or trying to schedule our lives the best we can.  As humans we get into our "comfort zones". The problem is that when you become a franchise owner, your comfort zone becomes disrupted. That's what happened to Jane. She told me she was surprised at how hard it was to manage the people and how much time she spent working on her business. 
 
When Jane went from consulting to ownership, she experienced "where the rubber meets the road" if you will. Her comfort zone was disrupted, and the very things she had taught for 25 years  she could't apply to herself. Now, try to picture what your day will look like in the franchise that you are considering. Call existing franchisees, as they are your best source and can give you an accurate assessment. And don't forget to ask yourself, "can I see myself in this business?" 
 

The Shear Madness Franchise Advantage!

francomparesmfaward

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen! When it does, we help by identifying and helping with challengean help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, franchise success, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Would you like to sign up for our Monthly newsletter? If so, click HERE

Exploring a Children's Salon Franchise

Topics: franchise system, franchise ownership, franchise success, franchise research, franchise opportunity, small business success, business success, franchise, franchise success, franchising, evaluating a franchise, franchise growth, successful franchisees, owning your own business, business skills, business growth, small business how-tos

Is Your Business Invisible to Customers?

Posted by Matthew S on Fri, May 11, 2018 @ 13:05 PM

invis.jpgIt's a mystery! As a business owner, you just can't figure it out. You have a great location in a high traffic area, and you have a great store with a product or service that you KNOW the people of your community need or would love. However, you just aren't getting people to come through your door. What do you do?

I was thinking about this the other night when I was out with my family. We have an extremely busy intersection near our home, along with a nice shopping area where hundreds (if not thousands) of potential customers drive by every day. As we were looking for a little time to kill, we decided spur-of-the-moment to visit one of the stores that we had passed by every day for over a year, but had never visited before. After we had spent a little time there, we were all impressed with what the store had to offer - and wondered why we had never been enticed into shopping there before. After my spouse and I talked about it for a while (as we always find marketing and why people do the things they do to be of interest), I came up with the following...

1. We didn't recognize the brand: Even though the store was one we passed by every day, we didn't recognize the sign of the store and unfortunately had nothing to pull us into the store. Take for instance "Hobby Lobby" or "Michaels". The logo is instantly recognizable, and when you see the sign - you more than likely know what's inside. True, these are national brands that have a huge amount of marketing dollars behind them in order to build brand recognition But smaller brands who may not have those expansive resources can still work on getting the brand out to the immediate community through flyers, advertising in local papers, advertising at local sporting events, parades, guerrilla marketing  efforts, etc.

2. The exterior of the store was bland: Don't get me wrong, the exterior of this particular store is very nice. But there was nothing to actually communicate to us what was inside the store. No posters or window displays to attract our attention and help us understand what was actually waiting inside. Some local stores that we didn't know anything about prior to visiting, actually were able to get us to walk through the door through a cool window display, a banner on the outside advertising what's inside, or some kind of poster in the window showing more about what to expect inside the store.

3. Awareness of Service or Product Costs: Sometimes as a customer, we've decided not to visit a store because we don't really know how much the services or products may cost. It isn't until we look up a menu (for a restaurant) or find a sale advertisement in a local newspaper that we decide to pay the store a visit. For example, I love coffee shops. However, it wasn't until my local "Dunkin Donuts" sent me a flyer in the mail advertising their drinks that I was suddenly made aware that they were even in the community. And seeing that their drinks were comparable to what I was already spending, I was enticed to give them a try. After their effective marketing and great service, I now go there frequently.

Do you have a store that needs more customers?  Take a look at the exterior from a different viewpoint - use some of the tips above to communicate!  

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen! We provide poster designs (to help communicate who we are), do photo shoots so our franchisees always have content to communicate with their potential customers!  We know that most franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, franchise success, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Exploring a Children's Salon Franchise

Topics: marketing strategies, franchise ownership, small business how-tos, Guerrilla marketing, business ownership, why buy a franchise, business success, new locations, business growth, growing a small business, Business Tips, owning your own business, small business success, business skills, advertising your business

Franchisees Thrive Because They Understand This One Thing

Posted by Jim Otto on Tue, Dec 12, 2017 @ 13:12 PM

franchiseethrive.jpgI was recently looking through a research report about what types of people make the best franchisees. The answer may surprise you, although intelligence, business skill, and former experience as a business owner are highly valuable characteristics. However, the fact that you have an  MBA did not get you to the top. Neither did the fact that you may have been a CEO of  a fortune 500 company. Instead, the report listed Sales Executives as the top candidates to become successful franchisees. 
 
As I began to examine their reasoning, I saw that Sales Executives have the following traits:
  • In a way Sales Executives are already small business owners. They believe in their product and have to go out everyday and sell it. In addition they understand that they are paid to produce, unlike people who have been on a salary their whole life. 
  • Sales Executives don't cower when times get tough. To anyone who has lived on commission you know the sales cycle can be brutal. However, you conquer these cycles by working harder when needed - always believing that things will get better. 
  • Most of all, Sales Executives relish the thought of unlimited earnings potential. It's what motivates them to get out of bed everyday. 
 
What the article failed to mention was one other thing that is consistent with all great franchise owners. Great franchisees understand that they are not in the product or service business, they are in the Relationship  business. Building a relationship with your customers where they understand the purpose of your business, and building relationships with your employees so that they can deliver that good or service to those customers, is the key to great franchisee success!
 
Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen! When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, franchise success, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Exploring a Children's Salon Franchise

Topics: franchising, franchise success, sales executives, sales, successful franchisees, relationships, building relationships, Business Tips, business ownership, business skills, business success, business relationships, franchise buyers, franchise, franchise success, franchising

How Charismatic Connectors Create Franchise Success!

Posted by Jim Otto on Thu, Nov 16, 2017 @ 12:11 PM

charismatic.jpgIn previous blogs we have discussed the importance of  being able to manage people and create a great team in your franchise. This doesn't happen over night, and depending on the industry you're in it may take months or even years. The key to all this may be your ability to identify the one or two employees who have the ability to lead. Identifying individuals who are the ultimate team players may very well be the key to your business success. A recent Harvard business report calls these individuals "charismatic connectors". These employees will become your Managers and free up your time so that you can work ON your business and not IN your business. They will help save you hundreds of hours of time, and be your wall against you working in your business handling problems. By letting them handle the problems,  this helps free you up to work on growing your business. 

These ultimate team players have the following characteristics: 

  • They have the ability to engage any type of personality! Ultimate team players communicate with everyone equally.
  • They don't show favoritism! Every team member has something to offer and these ultimate team players have the ability to bring that out.
  • Their enthusiasm is contagious! 
  • They show tough love. No one respects anyone that they can run over. These ultimate team players have the ability to put their foot down when necessary, and they can do it in such a way that the others on the team don't show resentment. Instead, they show respect. 
  • They lead by example, often working long hours and going the extra mile because they like what they do.
 
Team building is essential in any organization, and building a great team in your franchise business may well depend on identifying those one or tw0 people who can lead others and your business to new heights.  
 
Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and franchise success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or franchise investments, great marketing strategies, resources for small businesses, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

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Topics: franchise success, buying a franchise, evaluating a franchise, Small Business Franchise Information, franchise buyers, franchising, franchisee support, successful franchisees, Business Tips, business ownership, business growth, business skills, growing a small business, small business how-tos

The Perception of Your Franchise - Awesome or ??

Posted by Jim Otto on Wed, Aug 23, 2017 @ 15:08 PM

perceptionnew.jpgHow your business is perceived by your customers and potential customers will most likely determine your businesses success or failure. Let me clarify. Perception is defined as, "the state of being or the process of becoming aware of something through the senses." So let me give you an example of that in business terms.
 
Recently I was in Hawaii at an outdoor shopping center and I was really hungry. I was looking at two restaurants. One was a sub-sandwich shop, and next door was Big Bubba's Burgers. I knew I could walk right into the sub-shop and up to the counter to immediately order. But getting a burger at Big Bubba's was another matter. The line snaked out the door and down the sidewalk! As my stomach growled, I got in line at Big Bubba's. Why did I react that way?  My senses, the line out the door (sight) and the smell wafting from inside (smell), told me that no matter how hungry I was - Big Bubba's was worth the wait. My perception of how good a Big Bubba's hamburger was going to be overcame my need to satisfy the immediate need of my hunger!
 
So view your business from your customers eyes. what does your customer see about your business when they look on-line? How is your phone answered? How are they greeted at the door? Are satisfied customers walking out to tell their friends about their experience?  Build a great perception of your business, and chances are you will build a great business. The bottom line is, your business is either going to have a killer perception - or a bad perception is going to kill your business! Good luck on building a GREAT perception!
 
Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or franchise investments, great marketing strategies, resources for small businesses, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

Topics: how to franchise, growing a small business, small business how-tos, franchising, franchise success, Business Tips, business growth, business ownership, business success, business skills, Small Business Franchise Information, the salon business

The Inevitable Business Crisis and How to Handle It!

Posted by Jim Otto on Wed, Aug 23, 2017 @ 15:08 PM

Crisis.jpgThere is only one thing that is inevitable in business ownership: the crisis. And while there's many crisis situations that your franchisor can help walk you through - some of them will ultimately end up requiring a solution that only you as the business owner can provide. And the fact of the matter is that when you do become a business owner, you will sometimes experience crisis frequently. Furthermore, they are often unpredictable, and can cause serious damage to your business. Whew! Sounds fun doesn't it?    
 
However, as the owner of your business you have assumed the role of the leader of your staff and organization. This is why when you run into a time of crisis, you must demonstrate your competence. In other words, you must remain cool, calm, objective and completely in control. But most of all, in a time of business crisis it's important to maintain the leadership qualities that show your staff and employees that you are worthy of being followed. Some of the qualities of a great leader are: 

1) Great leaders never jump to conclusions before knowing the facts that caused the crisis in  the first place. They access the damage and make whatever decisions are necessary to minimize it.   Remember that getting all sides of the story is important as sometimes the crisis may just be a missunderstanding!

2) Great leaders realize that everything they say could be magnified. Therefore they praise and encourage people, both in their presence and when they're not around. If they have a problem with someone, they seek to address them in private.

3) Great leaders accept a high level of personal responsibility. They never complain, make excuses, or blame others for their problems.

4) They walk the talk - not to put on a show - but because they have the integrity and values to be the leader, and exhibit the kinds of traits that make others want to follow! 

5) Great leaders are great listeners. They value what their employees and staff have to offer and they recognize that they are the "team" that makes the business run. They understand that the people  are the most valuable asset the company has. 

It's a sad reality that many businesses have failed due to the fact that there was no leader in the organization who could "steady the ship" in times of crisis. Which means that if you're someone who is interested in buying a franchise or any other business, you'll definitely want to take a self-assessment of yourself to see if you have the business skills that your business will require to ensure success! 
 
Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or franchise investments, great marketing strategies, resources for small businesses, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

Topics: how to franchise, growing a small business, handling a crisis, being a great leader, franchise ownership, franchising, business growth, business skills, Business Tips, business success, business ownership, small business how-tos, franchise buyers, franchise success

Understanding Your Biggest Fixed Business Expense

Posted by Jim Otto on Wed, Jul 12, 2017 @ 12:07 PM

fixedexpense.jpgIn franchising a lot of time and effort goes into researching the best opportunity. If the franchise system that you are looking at has at least some track record and history of performance, you'll discover on close examination that they'll have over performing locations, average performing locations, and under performing locations. The list of reasons that this happens is a mile long. But with "location" as usually being listed as one of the top reasons that a franchise fails, make sure that the franchise that you are buying into has a model for picking a location that has proven track record of increasing your chance for success. 
 
After you find a space, rent will almost always be one of your highest fixed expenses. So make sure that you sign a lease that is commiserate with the amount of revenue that your franchise produces. A simple rule of thumb is that the lower the margin on your good or service, the lower your lease payment should be. Lease payments on most businesses should be in the 10 to 15% range of revenue once the business has matured. Many franchises and businesses have failed because they were paying unreasonable rent, and unfortunately landlords are unsympathetic to business owners when it comes to obligations that you have assumed when signing a lease.
 
Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and franchise success), and have sometimes seen the unexpected happen! When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Would you like to sign up for our Monthly newsletter? If so, click HERE!

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Topics: buying a franchise, evaluating a franchise, franchise buyers, fixed expenses, franchise ownership, Business Tips, business ownership, business success, how to begin a business, business skills, small business how-tos, growing a small business

5 Amazing Customer Service Tips

Posted by Matthew S on Wed, Jul 12, 2017 @ 12:07 PM

5customerservicetips.jpgCustomer Service is one of those things that might sound easy on paper, but can sometimes be a lot more difficult to remember or implement effectively when you're interacting with your customer in person (or over the phone). Following are five recommendations that Shear Madness Haircuts for Kids (an award winning kids hair salon franchise system) has learned over the many years that we've served thousands of customers with a smile and the help they not only deserve - but have come to expect!

1. It's important to have the right information at hand! When interacting with a customer, the right information can make a big difference in the kind of interaction you might have with them. Wrong or unclear information might cause someone to leave with a feeling of annoyance, exasperation or that they just didn't get the solution they were wanting - which could cause them to look elsewhere. So make sure that your business has a great system in place that keeps track of relevant customer data. For example, let's say a customer contacts your business wanting to know about a service they received from a couple of weeks ago. If you're unable to quickly look up this information, or the employee who assisted them, the lack of details could lead to potential confusion over what they're asking for. 

2. Treat your customers like people! We've often seen very sterile communications with customers, which is laden with in-house terminology, number or letter sequences (for products) and sentences that seem like they're spoken by a robot. Or, I'm sure we've all had that employee who acts about as bored as can be when you call them up to ask a question, or take absolutely forever to give you the answer you're looking for. This all leads to a feeling that the customer is either just another number in some machine, or isn't really that important. So make sure that you're relating to your customers in ways that help them to feel valued and intelligent, and use language that is friendly and not too technical. One trick that might help is to actually smile when speaking to someone, whether in a face-to-face discussion or on the phone. It's a lot harder to convey an attitude of boredom or annoyance when you're smiling. 

3. Acknowledge customer concerns. This can be a tough one, as no-one likes to feel like they're in the hot seat. However, make sure that when you're assisting an upset customer that you listen carefully to their concern, and promise to make it right (as much as is feasibly possible). It's also important to utilize positive language over negative language when interacting with your customers. For example, negative language might be the use of "I can't or won't do that right now", or "This is not our fault". Positive language would be, "Thank you for bringing this concern to our attention. I would be happy to help fix this issue for you!"

4. Help customers with the ability to help themselves. Sometimes it can be frustrating for customers if they're looking for an answer that they know should be easily available online, but instead have to spend the time to contact someone at your business. It's a good idea to have a website where customers can find this information, and publicize it on social media or in your advertising so that they know this is where many of their questions could be answered. For example, a business website should include store hours, locations, services provided (with helpful descriptions) and perhaps even a frequently asked questions. Another great thing about a website is that it can communicate through photographs or videos, which can be very helpful for your customer in understanding more about what your business offers!

5. Be thankful to you customers. As noted earlier, customers love to feel appreciated and valued.  One way to do this is write thank you notes after a customer makes a purchase, or have customer appreciation days with fun give aways and snacks. You might also consider utilizing the blog on your website or social media to highlight positive customer feedback, good customer questions or photographs of customers in your store (with their permission of course). A lot of people complain about faceless mega-corporations that seem to regard them as just a number. So be sure to bring a personal touch to help your business stand out!

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and business success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Would you like to sign up for our Monthly newsletter? If so, click HERE!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

 

Exploring a Children's Salon Franchise

Topics: franchising, customer feedback, customer appreciation, customer service, business growth, growing a small business, Business Tips, business ownership, business relationships, business skills, business success, small business how-tos, employee loyalty, franchise growth

What's Wrong with this Picture? Choosing a Franchise Location!

Posted by Jim Otto on Thu, Jun 15, 2017 @ 11:06 AM

franchiselocation.jpgOur world headquarters is located in beautiful Johnson County, Kansas. Not far from our corporate office lies the busiest restaurant in the community, Nick and Jakes. It's located in the heart of Overland Park, Kansas on one of the busiest streets in town. With the high incomes of the local population and great visibility, this location seems like a no brainer!
 
However if you study the picture a little closer, you'll see that the restaurant next to Nick and Jakes is up for lease. In fact, for the 4th time in the last six years a restaurant has come and gone here in one of the hottest corners in Johnson County, right next to one of the busiest restaurants.  A banker recently told me that over three and a half million dollars has been spent on build-outs over the last 6 years trying to make something work, all to no avail. Now I know what you're thinking. Nick and Jake's must be so good that nothing can compete! And while that might be the case, it got to be such a topic of discussion around these parts that the owners of Nick and Jake's decided to put something in there - and it failed too! 
 
Why am I telling you all this? Because I think it's so important to illustrate how important (and difficult) it is to find the right franchise location. Choosing a franchise location or finding the right location for your business has a LOT of variables. But a great place to start is by first asking the following question: Will this franchise even work in my area?
 
Some other great questions to ask are:
 
1) What is the total population in my trade area, and how far will customers drive to come to my business? Make sure that you know who your customer is and if there is enough of them to support your business. 
 
2)  Income levels are another important factor. Most all businesses need customers with at least some discretionary income.
 
3) Population density. This is NOT the same thing as total population. Every business has a distance that people will drive for that good or service. For example, a sub sandwich shop may only need a certain amount of people within  a mile of its location to be successful, whereas a specialty hair salon may need to draw people from a six mile radius. Make sure your franchisor can tell you what the density requirements are for your business. 
 
4) Demographic makeup. Whatever your business, it will appeal to a certain group of people. The broader that appeal is the better, but many businesses are successful by catering to an underserved niche. just make sure that you have investigated who those customers are and if there are enough in your area.  
 
5) Competition and saturation does happen. Look at all the competitors you have and see how you stack up. If you aren't able to differentiate yourself and create a better customer experience then what's already there, you may have a tough time getting customers to switch to YOUR business.
 
Which brings me back to that space for lease in the picture. Some spaces - for whatever reason - just don't have that "it" factor.  While those are the spaces that a lot of landlords will encourage you to take, it's those spaces that you need to avoid! Good Luck on Finding a GREAT location for your business!
 
Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth and franchise success), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

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Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salons in the industry today! If you would like to learn more about this franchise opportunity or small business marketing, great marketing strategies, resources for small businesses, how to grow your small business or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD

Exploring a Children's Salon Franchise

Topics: franchising, franchise success, franchise location, choosing the right location, franchisee support, how to begin a business, Business Tips, business ownership, growing a small business, small business how-tos, business success, business skills