Four Basic Steps to Evaluating a Franchise System

Posted by Janon Otto on Fri, Jan 13, 2017 @ 14:01 PM

franchisesuccess2.jpg

New businesses are formed every day.  And businesses close their doors every day as well!  The chances of starting a blockbuster business on your own are small.  This is why the whole idea of buying a franchise business is a popular one!  Those businesses should have a track record of being successful, and should have systems in place that you can replicate. 

Running a business can be hard work, and it can encompass many challenges that most people have never encountered. But it's arguable that when you invest into a  franchise system, you have a greater chance of success. Plus, most  franchises (like Shear Madness Haircuts for Kids) do offer the advantage of a successful business history and scalability. However, as implementing a salon franchise system does take effort, you'll want to make sure all your questions are answered through doing a little research. 

How can you research a franchise system?  Because our expertise is in a salon franchise - we will address that situation directly, however most of these apply to any type of franchise system.

1.  Contact salon franchises, reach out to the franchisors, and compare business models!  Which one suits your interests?  Which one has the best opportunity for financial success, etc.

2.  Look at the Franchise Disclosure document and the Franchise Agreement.  Many people confuse these documents.  The Franchise Disclosure document lays out the facts about a franchise, how much it costs, the fees, history, current franchise locations, etc.  This document also lays out the details of the training that they offer - this is an important area to compare systems.  The more training, the better!  The Franchise Agreement is the document that you must sign to become a franchisee of the system.  Here is where the fine print details lay.  How is the Royalty collected, how can I advertise, what is my territory, etc.

3.  Talk to current franchisees.  These are the ones who have been through what you are thinking about pursuing.  They are free to tell you actually more than the franchisor can tell you!  The franchisor is bound by rules the FTC puts out about what they can and cannot say to any prospective franchisee.  But, the franchisees can tell you whatever they would like to tell you!

4.  Seek out a franchise business that currently has a long track record of success. Keep in mind that the franchise system itself may be younger than the actual concept itself.  Find out how long the franchisor has had a history with the concept itself.  Have they really figured it out before offering the franchise? For example, here at Shear Madness Franchising, we franchise Shear Madness Haircuts for Kids salons the Franchise system was started in late 2010, but the first salon has been inexistance since 1997!  

We have worked with our franchisees in growing their business, and truly want to help ensure sure they are on a path to franchise success. Why? Because we understand that having someone who can offer expert advice on growth and scalability is one of the significant advantages of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, business tips, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

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Topics: franchise, salon franchise, franchise buyers, buying a franchise, Business Tips, franchising, franchise research, evaluating a franchise, franchise ownership, business success, business skills, franchise success

Franchise Warning! Are You Getting Sold or Recruited?

Posted by Jim Otto on Tue, Nov 15, 2016 @ 15:11 PM

warning.jpgCandidates often ask me why we pay for all their expenses when they come to Discovery Day to see our award winning children’s salons. Well, first of all that isn't quite accurate, as we do ask our best candidates to buy their own plane tickets (that way they have a little “skin in the game”). But other than that it’s pretty much on us. Now don’t get me wrong, there is some qualification that goes on and candidates that come into see us take our free no-obligation webinar, and have sent us some financial information that we check out. We don’t feel like it would be a prudent use of company funds for us to treat candidates to a  hotel on Kansas City’s Country Club Plaza district if they weren’t financially qualified to join our system. But for those that meet our qualifications, we do feel like Discovery Day is an important part of the process.

Franchising, more than any business I can think of, is a relationship driven model. The Franchisee relies heavily on the experience, knowledge, training and systems of the franchisor. In turn, as the franchisor, we are looking for people who will work hard, follow our proven systems and expand our brand. When that relationship works like it's suppose to, both sides benefit. Or putting it another way, it’s a “win-win” situation!

All this takes me back to whether you are being “sold” a franchise, or being recruited to join a brand. Franchisors that are out there only to sell franchises typically are looking to collect franchise fees and will sell a franchise to anyone who will buy. They are typically focusing on “quantity” instead of quality and turn a blind eye to marginal candidates. At Shear Madness our focus is on franchise “recruitment”. We want our candidates to match our profile, culture, and generally want them to be the type of people that have the same values as we do. We want our tag-line, Where Every Child Matters to really mean something to them. Understanding our culture is the starting point to a long happy marriage of franchise and franchisor, which is truly a ‘win-win” situation.

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantage of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own  small business? We are one of the fastest growing kids hair salons and franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, business tips, how to grow your small business, or how to become a owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

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Topics: franchise buyers, buying a franchise, Shear Madness Haircuts for kids, how to buy into a franchise, successful franchisees, nourishing success, business relationships, franchising, franchisee support, franchise research, why buy a franchise, brand building

In Business, One is the Loneliest Number!

Posted by Jim Otto on Tue, Sep 13, 2016 @ 16:09 PM

lonelybusiness.jpgWhen starting a new business by yourself, sometimes it might seem like doing your own research and going at it alone is the most attractive option. But ultimately, this might not be a good idea. Not only could you possibly be doing the wrong research and making investments that might not be financially profitable over the long run, but you just might not have all the necessary information at your fingertips that can help ensure business success! You've probably heard the phrase, “You don’t know what you don’t know”. Well, once when I was out of work I went to a job fair for a major pharmaceutical company. There were perhaps around 200 people in the room, and the meeting started off something like this, “all of you who have experience in the pharmaceutical industry get on this side of the room, and everyone else stay where you are.” Needless to say, I never interviewed that day. You see, that company knew there was no substitute for experience, no substitute for having "been there, done that”, and no substitute for having to start all over training someone to learn the pharmaceutical industry.

Let me offer you a solution. Let me tell you about a way to shorten your learning curve, save yourself all that research, stop yourself from making mistakes that someone else already made, and thinking that you know how things work when you really might not. It’s called Franchising. You see, someone else has already made all those mistakes that you are about ready to make. Someone else has done all that research. Someone else had those same wrong thoughts that you think will work, but they really don’t! That same someone, or group of someones will teach you how to succeed at a much faster rate. Why? Because they have already “been there and done that”. Put another way, by going alone - how long will it take, how much money will you spend, and how many mistakes will you make before your business must close it's doors or succeed? 

Don’t get me wrong, there are a few rare people out there who can start a business from scratch, and lo and behold it succeeds. Biz Stone, the Co-Founder of twitter is one of those. He says that, “timing, perseverance and ten years of trying will make you an overnight success”. But why would you do that when you can “pay” for a system that works and gets your business up and running at a much faster rate? That's why one is the loneliest number in business! You are either going to be in business by yourself, or you're going to have the support, systems and people to guide you. At the end of the day, what side of the room do you want to be on?

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own  small business? We are one of the fastest growing kids hair salons and franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, business tips, how to grow your small business, or how to become a owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: franchise buyers, buying a franchise, Shear Madness Haircuts for kids, what is a franchise, small business how-tos, growing a small business, nourishing success, franchising, franchisee support, franchise ownership, why buy a franchise

The Big Red Flag of Franchising!

Posted by Jim Otto on Sun, Jul 17, 2016 @ 22:07 PM

Bigredflag.jpgPeople are requesting information about our franchise on a daily basis. The two most often asked questions I get are, “how much does it cost?” and “how much can I make?” These are questions that most interested franchise buyers have the right to know. If I may, I'd like to offer prospective buyers a question that would answer the other two and save everyone a lot of due diligence and research. You see, I think the most important question that franchise buyers should ask is, “How many of your locations have closed?”

Closing locations are the BIG RED FLAG of franchising. Why? Closing locations are a sign of several franchising problems.

Number one (and the one most people don’t ask enough) is that closings are caused because the franchise may not make enough money. This may not even be the fault of the franchisor, it’s just that it may not be a franchisable business model with enough demand from its customers. Remember: most franchising systems need several key components to be successful. The system must be easily taught to someone else, and that person in turn can teach it to someone else. Most successful franchising models create a recurring revenue model that continuous to expand and produce more and more revenue over time. That’s called scalability.

Number two is that closed locations can be a sign of poor support and training. Franchisors that don’t properly train and then support their franchisees usually suffer from lots of closed franchise locations. Running a business is hard and franchise systems that don’t help get their franchises “over the hump” and through the most difficult part of business, the startup, usually have closed locations.

So how do you know how many of a franchisor’s locations have closed?

The FTC requires that a franchise list all of their closings in the back of their Franchise Disclosure Document (also known as the FDD). If there are no closings listed, then make sure that you ask the franchisor to make sure. Under the FTC’s guide for buying a franchise, which you can find online, they'll say that if the numbers show that more than a few franchised outlets have closed, transferred to new owners, or transferred to the franchisor - then it could be due to problems with the franchsor’s support or because franchises aren’t profitable. 

This is not to say that there is a franchising system that exists with no closings. All franchising systems have locations that close. Running a business is hard and it takes lots of time, effort and perseverance to succeed, no matter how good the systems are. Plus, many people just lack the skill it takes to run a business. But if it were me, I'd always be sure to ask the question, “how many of your locations have closed?” Asking that one question will save you a lot of time and money!

Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantages of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own  small business? We are one of the fastest growing kids hair salons and franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, business tips, how to grow your small business, or how to become a owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: franchise, salon franchise, franchise buyers, buying a franchise, franchise opportunity, how to buy into a franchise, Small Business Franchise Information, how to franchise, franchising, franchisee support, franchise research, haircare franchise, evaluating a franchise, franchise ownership, red flag, franchise success

What a Franchise Buyer Wants?  What do they Need? We Asked - The Top 8 Answers Below!

Posted by Janon Otto on Sun, Jul 17, 2016 @ 22:07 PM

franchisebuyersWhat are prospective franchise buyers looking for when it comes to buying into a franchise system? We opened this question up to some of our Shear Madness Haircuts for Kids franchisees, and this is some of the feedback we received. We hope it helps you as much as it did us!

1. Communication is Key: It may seem like a given, but it's true! Franchise communication is important through all aspects of franchising - from being able to effectively communicate with customers, to being able to have great communication channels between potential area developers, franchisors, franchisees, and everyone in between. As such, franchise buyers should be looking for a communication system that ensures consistency and timeliness of communication. Similarly, a means by which franchisees throughout the system can easily and effectively communicate with each other is also very helpful. Many franchisees join a franchise for the systems and support, so it's critical they get it!

2. Process Support and Education: Running your own franchise can be a challenging, yet rewarding experience. That's why when a Franchisee needs help, especially during the start-up phase, there's a tried-and-true system in place that gives them the support they need. This includes great communication channels with the franchisor and other franchisees, as well as franchise training provided through conferences and monthly meetings.

3. First Class Marketing: Franchisees want to know their marketing dollars are going toward creative, expressive messages that effectively reach their customers and help build their business. Some of these marketing efforts might include social media advertising, traditional advertising (newspapers, magazines, ads in sporting venues), posters for the store to use, banners for outdoor advertising, and much more!

4. Transparency: Franchisees want to clearly see evidence of the franchisor's support of the franchisee's efforts to attain and maintain success. There needs to be the feeling in the franchisee's heart that every day, everyone is working towards success.

5. Independence, Flexibility and Personal Challenge: Many franchisees are seeking to escape the politics, rigidity and frustration of working for others. But they also don't want the risk and harsh learning curve of trying to start a business entirely on their own. Franchisees are also highly motivated by achieving results directly linked to their own creativity and hard work. A successful franchise system allows for all these things!

6. Respect: Each franchisee is going to have different motivations, but ultimately they need to be treated like business owners, and not employees. Franchisees desire the respect of friends, family and peers, and are often a helpful force in the development of new initiatives and programs. Their experience and desire to succeed can also identify emerging trends in their respective industries.

7. Making a Difference: Franchisees often treat their staff as extended members of their own family, and take pride in helping them grow personally and professionally. They also get great satisfaction in helping customers and making a contribution to their local communities!

8. Utilizing Expertise: A franchisee wants to leverage upon the expertise of a franchisor, as well as using the name of an established brand that a franchisor has acquired. A franchisee also expects the franchisor to provide assistance in helping with staffing, training, business planning, operational and business related troubleshooting. This is so the franchisee can accomplish their business goals through an organized business mechanism in the minimum possible time!

There you have it!  If you are evaluating several franchise opportunities this will give you an idea of what to ask about!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: franchise, kids salon franchise, franchise buyers, buying a franchise, franchise opportunity, Shear Madness Haircuts for kids, how to franchise, franchising, franchisee support

A Franchise can Multiply your Chances of Business Success!

Posted by Jim Otto on Tue, Jun 7, 2016 @ 14:06 PM

multiplying.jpgWhen you are looking for a franchise to buy, there's a lot of due diligence that needs to be done. One of the things that I would recommend that you look for is current franchisees who are opening up additional locations. When a franchisee is opening up additional units it tells you a couple of things, number one is that there's a very high likelihood that they are either making money with their first location or they feel comfortable with the support and training that they are getting and the trajectory that they are on to continue to expand. Scalability is one of the most important elements of franchise success and opening additional units is a great sign of scalability. Multi-unit owners are really important in franchise systems that don’t have a 10 or 20 year track record. Everyone knows that McDonalds, Taco Bell and Subway have expandable and scalable systems, but if you are buying into a newer franchise system the importance of multi-unit owners is magnified. A lot of this relates back to the issues that I have mentioned previously, namely a proven track record and the support and training that you receive from your franchisor. With everyone looking for a new and exciting franchise opportunity, looking for franchise systems where franchisees are opening up additional units is a great place to begin your search! 

Another good question to think about in regards to scalability and the growth of your business is the following: What do people consider a necessity rather than a luxury? Or put another way, if the economy slows down or even goes into a recession, will my franchise business survive? One example of this is how haircuts are something that most people consider a necessity and not an option, and no matter what the economy is doing hair is always growing - and it always needs to be cut! Child care is another one. People will always have a strong desire to have a family. If people spend money on anything in good times or bad, they will ALWAYS spend money on their kids. We can probably all think of companies whose products have either gone out of style or are no longer relevant. The most recent example is Blockbuster entertainment. The video rental store has been replaced by Netflix and other on demand movie services. Another example is Borders. Borders book stores unfortunately didn't keep up with Amazon's online book stores, and recently closed most of its locations as well.  Again, it's hard to imagine a time when hair care is no longer a need - no matter what happens with technology.

Lastly, when trying to determine how successful a potential franchise system really is, it's a good idea to contact franchises and talk to the franchisors, look at the Franchise Disclosure documents and the Franchise Agreement, and compare business models. For example, Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores in providing franchisee support (in order to encourage continual growth), and have sometimes seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a business before, having someone who can advise them is a significant advantages of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, how to grow your small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

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Topics: franchise buyers, buying a franchise, Small Business Franchise Information, small business how-tos, business growth, franchising, franchise research, franchise growth, scalability

How to Find a Successful Franchise System!

Posted by Jim Otto on Thu, Apr 14, 2016 @ 14:04 PM

successfranchise.jpgOk, so here’s the deal, according to a recent article I read, a new franchise starts in the United States about every 8 minutes. There are several things that bother me about this trend. Number 1 is that many new concepts have no history of operating successfully, so how does a business know that their systems works and can be taught easily to franchisees? Furthermore, without going through all kinds of economic environments and all the various issues that a business can face over a long period of changing business climates, how do you know if the concept will stand the test of time? One of the biggest advantages that I see of buying into a franchise is the “benchmarking” that they are able to do for a franchisee to make sure they are on pace to succeed - and those metrics only come from watching a business over a long period of time. If a franchise can’t show you a track record of success, don’t risk trying to create one for them! 

Number 2 (and this one really bothers me), is how many franchisors are out there selling franchises without actually running the concept. Heck, some franchisors out there have never even run their own concepts successfully. You will hear things like, “we are too busy running the franchise system and supporting our franchisees.” To that I've got to say, if your concept is that difficult to run, then you probably shouldn’t be franchising. And secondly, guess who is testing new ideas for the franchise system? You guessed it, the franchisees and not the franchisor. Look at some of the most successful franchise systems, like Buffalo Wild Wings - who runs about half their stores on a corporate basis. This is the same with Panera Bread! Even McDonald’s owns half their locations. We wouldn’t spend our money on a franchise where the Franchisor doesn’t own and run the concept successfully, so why would you?

It's a fact that running a business can be hard work and encompasses many challenges that most people have never encountered. This is why a strong case can be made for opening a salon franchise, as many offer the advantage of a successful business history. However, even getting a salon franchise off the ground takes effort and careful analysis when researching franchises.  Be sure to contact franchises and talk to the franchisors, look at the Franchise Disclosure documents and the Franchise Agreement, and compare business models. For example, Shear Madness Franchising franchises Shear Madness Haircuts for Kids salons. We have worked with franchise stores providing franchisee support, and have seen the unexpected happen!  When it does, we help by identifying and helping with challenges that might arise for franchisees. Additionally, we work to present options that can help prevent these events as well. As many franchise owners may not have opened a businesses before, having someone who can advise them is a significant advantages of franchise ownership!

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: salon franchise, franchise buyers, buying a franchise, successful franchisees, franchisee support, franchise research, evaluating a franchise

Hot or Not? Finding a Reliable Franchise System

Posted by Jim Otto on Tue, Apr 12, 2016 @ 13:04 PM

HotorNot.jpgEver heard the saying, slow and steady wins the race? It applies a lot to franchising. When I was a stockbroker, guys in the office were always coming up with a “hot” stock pick. Most of the hot stock picks my clients and I invested in never worked out. Sure, they may have gone like gangbusters for a while, but they usually flamed out after a while and plummeted back to earth - and took my money with them! Meanwhile, the older guys in my office were always buying Blue Chip stocks, which means that these were stocks with steady companies in steady industries that did well in any environment. This is why I think there's an interesting comparison here between franchising and buying stocks.

Because when you're out there researching franchises  - it's a good idea to start with the following question: What do people consider a necessity rather than a luxury? Or put another way, if the economy slows down or even goes into a recession, will my franchise business survive? One example of this is how haircuts are something that most people consider a necessity and not an option, and no matter what the economy is doing hair is always growing - and it always needs to be cut! Child care is another one. People will always have a strong desire to have a family. If people spend money on anything in good times or bad, they will ALWAYS spend money on their kids. We can probably all think of companies whose products have either gone out of style or are no longer relevant. The most recent example is Blockbuster entertainment. The video rental store has been replaced by Netflix and other on demand movie services. Another example is Borders. Borders book stores unfortunately didn't keep up with Amazon's on line book stores, and recently closed most of its locations as well.  Again, it's hard to imagine a time when hair care is no longer a need - no matter what happens with technology.

Additionally, be sure to take a little time to determine if the business model you are looking at makes money. Seek out a reliable franchise system that currently has a long track record of success. Keep in mind that the franchise system itself may be younger than the actual concept itself.  Find out how long the franchisor has had a history with the concept itself.  Have they really figured it out before offering the franchise? As we live in an ever changing and fast paced world, consumers demands change by the minute and are greatly influenced by technology! Look for businesses that are being done the same way today as yesterday, and will be done the same way tomorrow. Luckily haircuts (and hair care in general) is a pretty hard industry to imagine being completely taken over by technology!  This is why over the last decade more and more salon concepts have begun to franchise.

The bottom line is, just like those Blue Chip stocks, when it comes to franchising, those long established businesses that have stood the test of time are usually the best place to start looking for a business. That's why when it comes to searching out a reliable and successful franchise system, sometimes the steady concepts that do well in any environment are a more reliable investment over those that claim to be smoking hot!

Interested in learning more about how you can become an owner of your own exciting Shear Madness location? As one of the best kids salon franchise systems out there, we're also one of the fastest growing kids hair salons in the industry today! And we're always working hard to share our many great resources, small business marketing strategies and business tips so that our franchisees will have the tools to succeed! If you're interested in learning how to become a successful owner of your own childrens salon franchise business, please click below or call 1-888-98 GONE MAD!

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Topics: franchise buyers, buying a franchise, how to franchise, franchising, franchise research, franchise growth, haircare franchise, evaluating a franchise

Why Professionals Like Franchising

Posted by Matthew S on Fri, Feb 12, 2016 @ 12:02 PM

professionalfranchiseProfessionals who have spent numerous years working in the corporate world sometimes will find that they’re ready for a new challenge. After researching their options, many of these career shifters are choosing franchising. Why? Well, usually it boils down to people simply wanting to be their own boss, and being able to more capably utilize their unique skill-set to build wealth. They also realize that starting a business from the ground up is hard!  Investing in something that has most the kinks already worked out is a real advantage.  And even though running a franchise business offers many advantages over simply starting a business on your own, there’s still some unique challenges that potential franchisees might want to consider. Following is a list of some of those challenges an individual might want to think about before making the leap to owning their very own franchise business!

1. The Comfort of Corporate Structure: Many professionals who have worked in the corporate world are used to the structure the company provided. For the most part, they know when they are supposed to be at work in the morning, and when they’ll be heading home in the evening. They also know who their boss is, what’s expected of them, and who to talk to in order to appropriately delegate certain tasks. However, when an individual becomes the owner of their own franchise business, work schedules, decisions and responsibilities are pretty much up to them. Some might like this challenge, but for others it might be a little overwhelming. However, working within a proven franchise system helps significantly in this area, as the new franchise business owner won’t be going at it alone.

 2. Colleagues and Mentors: There’s a lot to be said for having colleagues and mentors who can relate to the challenges of work. And sometimes, a new business owner might feel like the support network they might have had in the corporate world just isn’t quite as strong now that they are out on their own. Because a business owner is responsible to the success of their business, it can be easy to feel insecure or get a little down-in-the-dumps when things may not go as well as hoped. But again, with franchising, fellow franchisees within the system are available to provide help and possible recommendations.  The franchisor also knows that this is very common with franchisees - most will walk the new owner through all of this with confidence built on years of experience.

3. Risk: Risk in business is always a factor, regardless if an individual works for themselves or for a company. However, the risk associated with running a business can be quite a bit different than the risks involved with working for someone else. For example, individuals who work for a company know who they have to keep happy in order to maintain a job. However, when one is working for themselves, risk can entail the failure of their business. Because of this, franchising can be a good way to lessen some of the risks associated with running your own business.

4. Working in Marketing: Some people might think that getting into running their own business means that they’ll spend a lot of time working on whatever product their business offers. However, the truth is that many small business owners spend a lot of time working on marketing the business itself. For the small business to succeed, customers will first need to discover what it is the business offers, where it is located, and value it enough to come back. Of course this requires having a great looking store with an outstanding product. But it also requires marketing what the business does in order to encourage customers to come in and purchase what is being offered. With a franchise business, often times graphics and marketing services (ads, e-blasts, social media support, etc.) will be provided, so the business owner will certainly have a big advantage over trying to do it ALL on their own. But they will still need to figure out the best ways to market to their immediate community.

5. Professional Reinvention: Switching from working in the corporate world to working for yourself will naturally involve some change. And as detailed above, there’s certainly some unique challenges involved with this change. However, owning a franchise business means that the franchisor will have a tried-and-true system in place, with many resources available to help educate and anticipate changes that might affect the future of your business. Sure, change is a part of life, but through franchising you can rest a little easier in knowing you won’t have to go through changes alone!

Here at Shear Madness Haircuts for Kids Franchising (a salon franchise for kids), we work hard to share our many great resources for small businesses, marketing strategies and business experiences so that our franchisees will have the tools to succeed! If you've ever asked yourself, "What is franchising?" or would like to know more about how to own a franchise, please click below!

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Topics: kids salon franchise, salon franchise, franchise buyers, franchise opportunity, what is a franchise, how to buy into a franchise, Small Business Franchise Information, how to franchise, successful franchisees

Growing Your Small Business

Posted by Matthew S on Fri, Sep 18, 2015 @ 10:09 AM

businesssuccessRunning your own small business can be a difficult, yet extremely rewarding time in your life. Not only does it take being able to understand market demands, but it also means having a small business plan (a process and product in place) that will support the business, as well as provide an income for the owner. While many potential small business owners may have a great idea for a business, business growth and long-term success requires being able to be focused, disciplined and at times - an out-of-the-box thinker! Below are some of the essentials that can help your small business build success.

Branding: Because your brand is what's special and unique about your business, it's important to recognize the importance that the careful cultivation and maintenance of this brand might have for the sustainable growth of your small business. For example, if a customer doesn't feel they are getting a positive experience from the service your business provides, they'll simply go somewhere else in search of something better. Some of the ways you are able to build brand awareness is by knowing who your audience is, inspiring that target audience, and making sure to foster a positive emotional brand connection with the public. You'll also want to make sure your employees understand and are motivated by what your brand represents, as their enthusiasm (or lack thereof) may be passed onto a customer.

Great Marketing: Creative Marketing, when combined with a unique brand, can help your small business succeed! Once you've identified a particular service that your customer will respond to, you can get the word out through generating great marketing content. Newspaper ads, ads on social media, and running a blog or social media site can all be ways to help get the word out about whatever exciting product or service you have. You'll also want to be sure to create cool and creative marketing materials that reflect your brand identity, and are well designed so as to convey an image that your target audience will respond to.

Repeat Sales: Even with awesome marketing and a unique brand, your small business must be able to encourage your customers to eagerly return for whatever it is your business provides. This requires the careful design and identification of products and services that excite and motivate your customers to return to your business. For example, in the kid's hair salon business, Shear Madness Haircuts for Kids encourages repeat sales through providing haircuts, birthday parties, spa services, and the operation of a kid's boutique that always features exciting new products.

Utilizing Technology: Technology is not always easy to implement and maintain in our fast-paced world, but many small business owners often find themselves benefiting greatly through the utilization of technology to help manage their business. If a small business owner identifies a need, chances are there's a technological option that can help fulfill that need. As an example, Shear Madness Haircuts for Kids uses technology to stay in communication with their customers. They also use the internet to stay in contact and provide support to franchise owners who are located in many different parts of the United States.

A Mindset for Success: As stated at the introduction of this post, running and growing your small business can be an extremely difficult (or stressful) challenge. Because of this, sometimes business owners can get so busy trying to keep up with building the success of their business that they forget about their own needs, or even the needs of their family. However, if you're not maintaining your health or a happy state of mind, your business will surely suffer as a result. So be sure to invest the time to take care of you and your family through working hard when necessary, but also having plenty of time each day devoted to spending time de-stressing and enjoying life.

Are you interested in learning how YOU can join the Shear Madness Haircuts for Kids family and run your own successful small business? We are one of the fastest growing kids hair salon franchise systems in the industry today! If you would like to learn more about small business marketing, great marketing strategies, resources for small businesses, how to grow a small business, or how to become a successful owner of your own kids hair salon franchise business, please click below or call 1-888-98 GONE MAD!

Exploring a Children's Salon Franchise

Topics: salon franchise, kids salons, franchise buyers, Small Business Franchise Information, how to franchise, small business how-tos, growing a small business, nourishing success, franchisee support